Rascasse Audience Intelligence

Shipley Do-Nuts Target Market in United States

Name: Shipley Do-Nuts — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Shipley Do-Nuts in United States — modelled from more than twelve digital signal sources. Shipley Do-Nuts has an estimated audience of 2,248,850 people in United States.

#1307among Brand in United States #784in Food & Beverages

The average Shipley Do-Nuts fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Arkansas, Tennessee.

Top brand affinities include Altar'd State, Duluth Trading Company, Rack Room Shoes, with strongest over-indexing on Altar'd State (61.51× the country average).

Demographically, the Shipley Do-Nuts audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shipley Do-Nuts fan in United States is more female, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Altar'd State.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shipley Do-Nuts profile in United States.

Audience size

2.2M

in United States

Gender

66.3%♀

33.7% male

Age

38.0

average years

Country rank

#12960

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Shipley Do-Nuts

66.3% are female, 33.7% are male, average age 38.0.

Fig. 02

Gender split

66.3%

Female

33.7%

Male

Demographic split for Shipley Do-Nuts audience in United States
Metric	Value
Female	66.3%
Male	33.7%
Average age	38.0
Estimated audience size	2,248,850

Fig. 03

Age distribution

Age distribution of the Shipley Do-Nuts audience in United States
Age bracket	Share	%
16-19		20%
20-29		23%
30-39		21%
40-49		20%
50+		16%

Fig. 04

Worldwide distribution

97.5%

of the worldwide Shipley Do-Nuts audience comes from United States.

Worldwide audience distribution share by country for Shipley Do-Nuts
Country	Share
United States	97.5%
United Kingdom	1.0%
Canada	0.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shipley Do-Nuts audience in United States is strongest.

Fig. 05

Top regions by affinity

Shipley Do-Nuts customers by region in United States
#	Region	Reach	×
01	Texas	~1.5M	18.45×
02	Arkansas	~100K	7.97×
03	Mississippi	~90K	5.19×
04	Tennessee	~100K	2.87×
05	Alabama	~80K	2.68×
06	Louisiana	~70K	2.34×
07	Maryland	~70K	1.90×
08	Colorado	~60K	1.62×
09	Oklahoma	~40K	1.56×
10	Alaska	~4K	0.85×
11	Vermont	~3K	0.84×
12	Rhode Island	~5K	0.78×
13	South Dakota	~4K	0.78×
14	North Dakota	~4K	0.78×
15	Montana	~5K	0.77×
16	Maine	~6K	0.74×
17	Hawaii	~7K	0.73×
18	New Hampshire	~6K	0.72×
19	Virginia	~40K	0.71×
20	West Virginia	~7K	0.70×
21	Delaware	~4K	0.70×
22	Florida	~100K	0.67×
23	Idaho	~7K	0.66×
24	Washington, District of Columbia	~4K	0.63×
25	North Carolina	~40K	0.61×
26	Nebraska	~6K	0.57×
27	South Carolina	~20K	0.52×
28	Connecticut	~10K	0.49×
29	Georgia	~30K	0.48×
30	Oregon	~10K	0.45×
31	Iowa	~8K	0.45×
32	New Mexico	~5K	0.44×
33	Utah	~8K	0.42×
34	Kansas	~7K	0.39×
35	Nevada	~8K	0.38×
36	Wisconsin	~10K	0.37×
37	Kentucky	~10K	0.35×
38	Minnesota	~10K	0.34×
39	Indiana	~10K	0.32×
40	Michigan	~20K	0.29×
41	Massachusetts	~10K	0.29×
42	Missouri	~10K	0.29×
43	Washington	~10K	0.28×
44	Arizona	~10K	0.27×
45	New Jersey	~10K	0.26×
46	Ohio	~20K	0.23×
47	Pennsylvania	~20K	0.22×
48	Illinois	~10K	0.19×
49	New York	~20K	0.15×
50	California	~30K	0.12×

Affinity by region — Shipley Do-Nuts, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shipley Do-Nuts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shipley Do-Nuts audience
#	Interest	Category	×
01	David Miller (cricketer)	Person	77.65×
02	Altar'd State	Shopping	61.51×
03	Duluth Trading Company	Business & Career	53.41×
04	Columbia University College of Dental Medicine	Business & Career	40.68×
05	Indiana University School of Dentistry	Business & Career	36.32×
06	University of Maryland School of Dentistry	Business & Career	28.33×
07	Rack Room Shoes	Fashion & Accessoires	27.75×
08	Kappa Delta	Business & Career	27.17×
09	Fly fishing tackle	Sports	26.93×
10	Loma Linda University School of Dentistry	Business & Career	22.79×
11	Bad Teeth	Health	22.26×
12	Simms Fishing Products	Sports	21.21×
13	Alamo Drafthouse Cinema	Movies & TV	19.86×
14	Finish Line	Business & Career	19.02×
15	Dental tourism	Health	18.99×
16	Trampolining	Sports	15.90×
17	Rainbow trout	Food & Beverages	14.44×
18	Sky Zone	Kids & Family	9.71×
19	Culver's	Food & Beverages	4.82×
20	Raising Cane's Chicken Fingers	Food & Beverages	3.65×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shipley Do-Nuts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Shipley Do-Nuts audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.40×
Pet Ownership	JOY	1.31×
Luxury Orientation	PREMIUM	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Shipley Do-Nuts audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.66×
Convenience Orientation	PREMIUM	0.74×
Need for Security	CONSERVATISM	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Shipley Do-Nuts's target market in United States?

Shipley Do-Nuts's target market in United States covers an estimated 2,248,850 people, concentrated in Texas and Arkansas.

What is the gender split and age of Shipley Do-Nuts customers?

66.3% of the Shipley Do-Nuts audience are female, 33.7% are male, with an average age of 38.0 years.

Which brands do Shipley Do-Nuts fans like most?

Shipley Do-Nuts fans show strongest brand affinity for Altar'd State (61.51×), Duluth Trading Company (53.41×), and Rack Room Shoes (27.75×) over the country average.

Where do Shipley Do-Nuts fans live in United States?

Shipley Do-Nuts fans in United States are most concentrated in Texas (reach ~1.5M), Arkansas (reach ~100K), and Tennessee (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Shipley Do-Nuts fans also like?

Beyond Shipley Do-Nuts itself, the audience over-indexes on Duluth Trading Company (53.41×), Rack Room Shoes (27.75×), Finish Line (19.02×), and Fly fishing tackle (26.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shipley Do-Nuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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