Shipley Do-Nuts Audience in United States

Shipley Do-Nuts logo

Shipley Do-Nuts has an estimated audience of 2,196,676 people in United States. 66.3% are female, 33.7% are male, average age 38.0. Top regions: Texas, Arkansas, Tennessee. Top brand affinities: Altar'd State, Duluth Trading Company, Rack Room Shoes, Finish Line, Fly fishing tackle.

The average Shipley Do-Nuts fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Arkansas, Tennessee. Top brand affinities include Altar'd State, Duluth Trading Company, Rack Room Shoes, with strongest over-indexing on Altar'd State (61.51× the country average). Demographically, the Shipley Do-Nuts audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Shipley Do-Nuts fans

Demographic split for Shipley Do-Nuts audience in United States
MetricValue
Female66.3%
Male33.7%
Average age38.0
Estimated audience size2,196,676

Audience persona

The typical Shipley Do-Nuts fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Altar'd State.

Top regions in United States

Top regions ranked by reach for Shipley Do-Nuts in United States
RegionReachAffinity
Texas1,647,50719.53×
Arkansas139,1517.69×
Tennessee113,6302.58×
Florida87,4920.59×
Mississippi86,7824.8×
Maryland77,1142.04×
Alabama69,2332.26×
Colorado66,4671.92×
Louisiana59,8302.11×
North Carolina59,1260.89×
Oklahoma39,9231.64×
Virginia32,0640.6×
Georgia29,3230.43×
South Carolina23,0530.7×
California16,1070.07×
New York9,3720.08×
Illinois6,9890.1×
Missouri5,4750.15×
Pennsylvania4,4360.06×
Ohio4,3810.06×
Washington, District of Columbia3,8850.59×
Arizona3,6130.08×
New Jersey3,4460.06×
Kentucky3,4180.12×
Massachusetts3,0710.07×
Michigan2,8710.05×
Washington2,8520.06×
Kansas2,6790.15×
Indiana2,5830.06×
New Mexico2,3380.21×
Minnesota2,1250.07×
Wisconsin2,0200.06×
Iowa1,7400.1×
Utah1,6690.08×
Nevada1,6350.08×
Oregon1,3730.05×
Connecticut1,0980.05×
Nebraska8620.08×
West Virginia5870.06×
Hawaii5280.06×
Idaho5100.05×
New Hampshire3870.04×
Delaware3850.06×
Maine3640.05×
North Dakota3340.07×
Rhode Island3270.05×
South Dakota2720.05×
Montana2450.04×
Wyoming2000.06×
Alaska1880.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shipley Do-Nuts audience
BrandAffinityCategory
Altar'd State61.51×Shopping
Duluth Trading Company53.41×Business & Career
Rack Room Shoes27.75×Fashion & Accessoires
Finish Line19.02×Business & Career
Fly fishing tackle26.93×Sports
David Miller (cricketer)77.65×
Indiana University School of Dentistry36.32×Business & Career
Columbia University College of Dental Medicine40.68×Business & Career
Trampolining15.9×Sports
Sky Zone9.71×Kids & Family
Simms Fishing Products21.21×Sports
Kappa Delta27.17×Business & Career
Rainbow trout14.44×Food & Beverages
Loma Linda University School of Dentistry22.79×Business & Career
University of Maryland School of Dentistry28.33×Business & Career
Dental tourism18.99×Health
Bad Teeth22.26×Health
Alamo Drafthouse Cinema19.86×Movies & TV
Mouth4.36×Health
Little Caesars3.23×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shipley Do-Nuts audience
TraitClusterScore
IndulgenceJOY1.61
Convenience OrientationPREMIUM1.52
Community OrientationOPEN1.4
Urban LifestyleOPEN1.3
DIY MentalityTHRILL1.29
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Shipley Do-Nuts
CountryShare
United States97.4%
United Kingdom1.0%
Canada0.4%

See Shipley Do-Nuts audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Shipley Do-Nuts have in United States?

Shipley Do-Nuts has an estimated audience of 2,196,676 people in United States, concentrated in Texas and Arkansas.

What is the gender split and age of Shipley Do-Nuts fans?

66.3% of Shipley Do-Nuts fans are female, 33.7% are male, with an average age of 38.0 years.

Which brands do Shipley Do-Nuts fans like most?

Shipley Do-Nuts fans show strongest brand affinity for Altar'd State (61.51×), Duluth Trading Company (53.41×), and Rack Room Shoes (27.75×) over the country average.

Where do Shipley Do-Nuts fans live in United States?

Shipley Do-Nuts fans in United States are most concentrated in Texas (reach 1,647,507), Arkansas (reach 139,151), and Tennessee (reach 113,630). These three regions account for the largest share of the active audience.

What other brands do Shipley Do-Nuts fans also like?

Beyond Shipley Do-Nuts itself, the audience over-indexes on Duluth Trading Company (53.41×), Rack Room Shoes (27.75×), Finish Line (19.02×), and Fly fishing tackle (26.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shipley Do-Nuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.