Rascasse Audience Intelligence

Kappa Delta Audience in United States

A data profile of the people who buy, follow and care about Kappa Delta in United States — modelled from more than twelve digital signal sources. Kappa Delta has an estimated audience of 676,972 people in United States.

#1among Sorority in United States#316among NGO / Political Party in United States#1923in Business & Career

The average Kappa Delta fan in United States is 29.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Boho-chic, Columbia University, Altar'd State, with strongest over-indexing on Boho-chic (13.85× the country average).

Demographically, the Kappa Delta audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kappa Delta fan in United States is balanced, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kappa Delta profile in United States.

Audience size
677K
in United States
Gender
53.7%♀
46.3% male
Age
29.6
average years
Country rank
#30522
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kappa Delta fans

53.7% are female, 46.3% are male, average age 29.6.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Kappa Delta audience in United States
MetricValue
Female53.7%
Male46.3%
Average age29.6
Estimated audience size676,972
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Kappa Delta audience in United States
Age bracketShare%
16-1950%
20-2920%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Kappa Delta audience comes from United States.

Worldwide audience distribution share by country for Kappa Delta
CountryShare
United States33.6%
Japan17.8%
India9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kappa Delta audience in United States is strongest.

Fig. 05

Top regions by affinity

Kappa Delta fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.75×
02Alabama~20K1.54×
03Mississippi~9K1.48×
04Georgia~30K1.36×
05North Carolina~30K1.33×
06Maryland~20K1.33×
07Texas~80K1.28×
08Virginia~20K1.22×
09Oklahoma~10K1.22×
10Washington, District of Columbia~3K1.20×
11South Carolina~10K1.19×
12Arkansas~7K1.18×
13Indiana~20K1.17×
14Kansas~7K1.17×
15Arizona~20K1.15×
16Kentucky~10K1.15×
17Illinois~30K1.14×
18New York~40K1.13×
19Delaware~2K1.07×
20Tennessee~20K1.06×
21Pennsylvania~20K1.03×
22North Dakota~1K1.01×
23New Jersey~20K1.00×
24Missouri~10K1.00×
25Utah~6K0.99×
26Ohio~20K0.98×
27Michigan~20K0.95×
28Montana~2K0.93×
29Florida~40K0.92×
30Connecticut~7K0.92×
31Nebraska~3K0.92×
32South Dakota~2K0.92×
33Wisconsin~10K0.91×
34Massachusetts~10K0.90×
35Minnesota~9K0.90×
36Rhode Island~2K0.89×
37West Virginia~3K0.88×
38Iowa~5K0.85×
39New Hampshire~2K0.84×
40California~60K0.83×
41Colorado~9K0.82×
42Washington~10K0.81×
43Alaska~1K0.78×
44Oregon~6K0.77×
45Hawaii~2K0.76×
46Vermont<1K0.72×
47Nevada~5K0.71×
48Idaho~2K0.70×
49New Mexico~2K0.69×
50Maine~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Kappa Delta, United States
0.69×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kappa Delta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kappa Delta audience
#·InterestCategoryAffinity×
01Princeton UniversityBusiness & Career33.19×
02Shipley Do-NutsFood & Beverages27.17×
03Columbia UniversityBusiness & Career26.26×
04Cornell UniversityBusiness & Career26.04×
05Duluth Trading CompanyBusiness & Career23.00×
06Altar'd StateShopping22.30×
07Bonnaroo Music FestivalMusic & Radio19.52×
08Metropolitan Museum of ArtArts & Culture19.11×
09Museum of Modern ArtArts & Culture17.13×
10Boho-chicFashion & Accessoires13.85×
11Forever 21Shopping11.46×
12PoshmarkShopping6.46×
13ULTA BeautyBeauty & Wellness6.37×
14Urban OutfittersShopping6.06×
15CollegeBusiness & Career5.26×
16FloridaTravel & Leisure4.49×
17CVS PharmacyShopping4.39×
18Skin careBeauty & Wellness3.74×
19Target CorporationShopping3.71×
20TikTokInternet & Social Media3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kappa Delta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kappa Delta audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.38×
MindfulnessBALANCE1.95×
Price SensitivityPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kappa Delta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Need for SecurityCONSERVATISM0.74×
IndividualismJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kappa Delta have in United States?

Kappa Delta has an estimated audience of 676,972 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kappa Delta fans?

53.7% of Kappa Delta fans are female, 46.3% are male, with an average age of 29.6 years.

03

Which brands do Kappa Delta fans like most?

Kappa Delta fans show strongest brand affinity for Boho-chic (13.85×), Columbia University (26.26×), and Altar'd State (22.3×) over the country average.

04

Where do Kappa Delta fans live in United States?

Kappa Delta fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kappa Delta fans also like?

Beyond Kappa Delta itself, the audience over-indexes on Columbia University (26.26×), Altar'd State (22.3×), Princeton University (33.19×), and Museum of Modern Art (17.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Delta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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