Kappa Delta Audience in United States

Kappa Delta logo

Kappa Delta has an estimated audience of 706,672 people in United States. 53.7% are female, 46.3% are male, average age 29.6. Top regions: Texas, California, Florida. Top brand affinities: Grammarly, Mothercare, JC Whitney, Elsword, Nebraska Cornhuskers football.

The average Kappa Delta fan in United States is 29.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Grammarly, Mothercare, JC Whitney, with strongest over-indexing on Grammarly (10.75× the country average). Demographically, the Kappa Delta audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

Demographics of Kappa Delta fans

Demographic split for Kappa Delta audience in United States
MetricValue
Female53.7%
Male46.3%
Average age29.6
Estimated audience size706,672

Audience persona

The typical Kappa Delta fan in United States is balanced, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Kappa Delta in United States
RegionReachAffinity
Texas72,8961.2×
California67,4050.87×
Florida45,7850.96×
New York45,4181.15×
Georgia30,2631.39×
North Carolina28,1641.32×
Illinois27,9441.19×
Pennsylvania25,3541.07×
Ohio22,5561.04×
Virginia21,2031.23×
New Jersey18,2431.02×
Michigan18,2080.99×
Louisiana17,8011.95×
Arizona16,8291.17×
Maryland16,5911.37×
Tennessee15,7211.11×
Alabama15,3371.55×
Indiana13,9451.08×
Massachusetts13,0990.94×
South Carolina12,3701.16×
Washington11,7380.83×
Missouri11,4891.01×
Wisconsin10,0100.94×
Minnesota9,8740.98×
Kentucky9,8041.11×
Colorado9,2150.83×
Oklahoma8,9851.14×
Mississippi8,4141.45×
Arkansas6,7101.15×
Connecticut6,5810.93×
Kansas6,3901.15×
Utah6,2740.99×
Oregon5,8420.72×
Iowa4,8990.84×
Nevada4,8140.7×
Nebraska2,8600.81×
West Virginia2,7460.83×
Washington, District of Columbia2,5371.19×
New Mexico2,2800.64×
New Hampshire2,1610.78×
Idaho2,1570.61×
Montana2,0501.05×
Hawaii2,0360.67×
Rhode Island1,8960.84×
Delaware1,8830.97×
Maine1,6400.65×
North Dakota1,4501×
South Dakota1,2430.76×
Alaska9270.61×
Vermont7160.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kappa Delta audience
BrandAffinityCategory
Grammarly10.75×Business & Career
Mothercare4.76×Kids & Family
JC Whitney22.51×Shopping
Elsword19.38×Games
Nebraska Cornhuskers football4.1×Sports
Home equity2.07×Home & Garden
JDSU3.08×Business & Career
Keiser University14.07×Business & Career
Guitarist (magazine)8.85×Music & Radio
Queens College, City University of New York5.52×Business & Career
Iowa Lottery7.68×Games
Sinaloa2.38×Travel & Leisure
Grinch2.58×Movies & TV
Nipsey Hussle3.74×Music & Radio
Historic site2.54×Arts & Culture
Isometric exercise5.19×Sports
Vocal harmony2.67×Music & Radio
Jaws3.2×Movies & TV
Jesse Plemons1.85×Movies & TV
David Yurman1.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kappa Delta audience
TraitClusterScore
SustainabilityBALANCE2.4
Pet OwnershipJOY1.22
Luxury OrientationPREMIUM1.1
PatriotismCONSERVATISM1.03
Sports ActivityPOWER1
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Kappa Delta
CountryShare
United States36.7%
Japan18.2%
Poland4.8%

See Kappa Delta audiences in other countries

More Sorority audiences in United States

Frequently asked questions

How many fans does Kappa Delta have in United States?

Kappa Delta has an estimated audience of 706,672 people in United States, concentrated in Texas and California.

What is the gender split and age of Kappa Delta fans?

53.7% of Kappa Delta fans are female, 46.3% are male, with an average age of 29.6 years.

Which brands do Kappa Delta fans like most?

Kappa Delta fans show strongest brand affinity for Grammarly (10.75×), Mothercare (4.76×), and JC Whitney (22.51×) over the country average.

Where do Kappa Delta fans live in United States?

Kappa Delta fans in United States are most concentrated in Texas (reach 72,896), California (reach 67,405), and Florida (reach 45,785). These three regions account for the largest share of the active audience.

What other brands do Kappa Delta fans also like?

Beyond Kappa Delta itself, the audience over-indexes on Mothercare (4.76×), JC Whitney (22.51×), Elsword (19.38×), and Nebraska Cornhuskers football (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Delta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.