Kappa Delta Audience in United States

Kappa Delta has an estimated audience of 706,672 people in United States. 53.7% are female, 46.3% are male, average age 29.6. Top regions: Texas, California, Florida. Top brand affinities: Bonnaroo Music Festival, Shipley Do-Nuts, Planet Fitness, Altar'd State, Kia Sportage.

The average Kappa Delta fan in United States is 29.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bonnaroo Music Festival, Shipley Do-Nuts, Planet Fitness, with strongest over-indexing on Bonnaroo Music Festival (22.51× the country average). Demographically, the Kappa Delta audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

Demographics of Kappa Delta fans

Demographic split for Kappa Delta audience in United States
MetricValue
Female53.7%
Male46.3%
Average age29.6
Estimated audience size706,672

Audience persona

The typical Kappa Delta fan in United States is balanced, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Bonnaroo Music Festival.

Top regions in United States

Top regions ranked by reach for Kappa Delta in United States
RegionReachAffinity
Texas72,8961.2×
California67,4050.87×
Florida45,7850.96×
New York45,4181.15×
Georgia30,2631.39×
North Carolina28,1641.32×
Illinois27,9441.19×
Pennsylvania25,3541.07×
Ohio22,5561.04×
Virginia21,2031.23×
New Jersey18,2431.02×
Michigan18,2080.99×
Louisiana17,8011.95×
Arizona16,8291.17×
Maryland16,5911.37×
Tennessee15,7211.11×
Alabama15,3371.55×
Indiana13,9451.08×
Massachusetts13,0990.94×
South Carolina12,3701.16×
Washington11,7380.83×
Missouri11,4891.01×
Wisconsin10,0100.94×
Minnesota9,8740.98×
Kentucky9,8041.11×
Colorado9,2150.83×
Oklahoma8,9851.14×
Mississippi8,4141.45×
Arkansas6,7101.15×
Connecticut6,5810.93×
Kansas6,3901.15×
Utah6,2740.99×
Oregon5,8420.72×
Iowa4,8990.84×
Nevada4,8140.7×
Nebraska2,8600.81×
West Virginia2,7460.83×
Washington, District of Columbia2,5371.19×
New Mexico2,2800.64×
New Hampshire2,1610.78×
Idaho2,1570.61×
Montana2,0501.05×
Hawaii2,0360.67×
Rhode Island1,8960.84×
Delaware1,8830.97×
Maine1,6400.65×
North Dakota1,4501×
South Dakota1,2430.76×
Alaska9270.61×
Vermont7160.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kappa Delta audience
BrandAffinityCategory
Bonnaroo Music Festival22.51×Music & Radio
Shipley Do-Nuts23.33×Food & Beverages
Planet Fitness3.96×Sports
Altar'd State14.07×Shopping
Kia Sportage19.38×Cars & Mobility
Thandie Newton16.87×Movies & TV
ULTA Beauty4.5×Beauty & Wellness
Urban Outfitters5.59×Shopping
Poshmark5×Shopping
Diaper bag4.83×Kids & Family
Museum of Modern Art8.28×Arts & Culture
Metropolitan Museum of Art9.43×Arts & Culture
Livemusic3.49×Music & Radio
Duluth Trading Company11.07×Business & Career
TikTok2×Internet & Social Media
Makeup Tutorials4.27×Beauty & Wellness
Target Corporation2.22×Shopping
Boho-chic4.08×Fashion & Accessoires
Golf Channel3.59×Sports
Columbia University8.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kappa Delta audience
TraitClusterScore
SustainabilityBALANCE2.4
Pet OwnershipJOY1.22
Luxury OrientationPREMIUM1.1
PatriotismCONSERVATISM1.03
Sports ActivityPOWER1
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Kappa Delta
CountryShare
United States36.7%
Japan18.2%
Poland4.8%

See Kappa Delta audiences in other countries

More Sorority audiences in United States

Frequently asked questions

How many fans does Kappa Delta have in United States?

Kappa Delta has an estimated audience of 706,672 people in United States, concentrated in Texas and California.

What is the gender split and age of Kappa Delta fans?

53.7% of Kappa Delta fans are female, 46.3% are male, with an average age of 29.6 years.

Which brands do Kappa Delta fans like most?

Kappa Delta fans show strongest brand affinity for Bonnaroo Music Festival (22.51×), Shipley Do-Nuts (23.33×), and Planet Fitness (3.96×) over the country average.

Where do Kappa Delta fans live in United States?

Kappa Delta fans in United States are most concentrated in Texas (reach 72,896), California (reach 67,405), and Florida (reach 45,785). These three regions account for the largest share of the active audience.

What other brands do Kappa Delta fans also like?

Beyond Kappa Delta itself, the audience over-indexes on Shipley Do-Nuts (23.33×), Planet Fitness (3.96×), Altar'd State (14.07×), and Kia Sportage (19.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Delta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.