Alpha Delta Pi Audience in United States

Alpha Delta Pi has an estimated audience of 415,651 people in United States. 59.7% are female, 40.3% are male, average age 30.6. Top regions: Texas, Florida, California. Top brand affinities: Beetlejuice, Kendra Scott, Capital One, Google Maps, Bonnaroo Music Festival.

The average Alpha Delta Pi fan in United States is 30.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Beetlejuice, Kendra Scott, Capital One, with strongest over-indexing on Beetlejuice (28.35× the country average). Demographically, the Alpha Delta Pi audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Sorority

Demographics of Alpha Delta Pi fans

Demographic split for Alpha Delta Pi audience in United States
MetricValue
Female59.7%
Male40.3%
Average age30.6
Estimated audience size415,651

Audience persona

The typical Alpha Delta Pi fan in United States is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Alpha Delta Pi in United States
RegionReachAffinity
Texas44,8291.25×
Florida31,0731.1×
California30,7150.67×
Georgia25,5462×
North Carolina21,8911.75×
Tennessee19,2242.31×
Illinois14,3101.03×
South Carolina13,9822.24×
Virginia13,9351.38×
Alabama13,1562.27×
New York12,4120.53×
Pennsylvania11,9770.86×
Missouri11,6331.74×
Louisiana11,0042.05×
Ohio9,6840.76×
Michigan9,0410.83×
Mississippi8,8192.58×
Kentucky8,6491.66×
Washington7,8970.95×
Maryland7,6921.08×
Indiana7,4330.98×
Arizona6,8390.81×
Arkansas6,5511.91×
Oklahoma6,4391.39×
Kansas6,0181.84×
New Jersey5,7550.54×
Iowa5,0431.47×
Massachusetts4,7440.58×
Connecticut3,9180.94×
Colorado3,6360.56×
Wisconsin2,5660.41×
Nevada2,2270.55×
Minnesota2,1070.35×
Oregon1,6430.34×
Washington, District of Columbia1,5111.21×
Rhode Island1,5091.14×
Nebraska1,1850.57×
Delaware9810.86×
West Virginia9790.51×
Utah8410.23×
Vermont7180.98×
New Mexico6140.29×
New Hampshire6050.37×
South Dakota5520.57×
Maine5110.34×
Montana5060.44×
Idaho4800.23×
Hawaii4050.23×
Alaska4000.45×
Wyoming3220.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpha Delta Pi audience
BrandAffinityCategory
Beetlejuice28.35×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Capital One5.92×Business & Career
Google Maps5.72×Internet & Social Media
Bonnaroo Music Festival22.67×Music & Radio
Circle K8.77×Shopping
Bachelor of Business Administration46.01×Business & Career
Shania Twain18.25×Music & Radio
Planet Fitness4.34×Sports
AccuWeather6.74×Home & Garden
Indeed.com4.06×Business & Career
Kia Sportage19.38×Cars & Mobility
Khan Academy7.55×Business & Career
Shipley Do-Nuts18.99×Food & Beverages
Blake Lively8.65×Movies & TV
ULTA Beauty4.63×Beauty & Wellness
Mandy Moore13.67×Music & Radio
DeviantArt6.05×Internet & Social Media
Stanford University14.99×Business & Career
Altar'd State12.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpha Delta Pi audience
TraitClusterScore
SustainabilityBALANCE2.13
Pet OwnershipJOY1.3
Luxury OrientationPREMIUM1.14
LGBTQ+ IdentityOPEN1.08
IndulgenceJOY1.03
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Alpha Delta Pi
CountryShare
United States93.2%
United Kingdom2.6%
Germany1.4%

See Alpha Delta Pi audiences in other countries

More Sorority audiences in United States

Frequently asked questions

How many fans does Alpha Delta Pi have in United States?

Alpha Delta Pi has an estimated audience of 415,651 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Alpha Delta Pi fans?

59.7% of Alpha Delta Pi fans are female, 40.3% are male, with an average age of 30.6 years.

Which brands do Alpha Delta Pi fans like most?

Alpha Delta Pi fans show strongest brand affinity for Beetlejuice (28.35×), Kendra Scott (20.27×), and Capital One (5.92×) over the country average.

Where do Alpha Delta Pi fans live in United States?

Alpha Delta Pi fans in United States are most concentrated in Texas (reach 44,829), Florida (reach 31,073), and California (reach 30,715). These three regions account for the largest share of the active audience.

What other brands do Alpha Delta Pi fans also like?

Beyond Alpha Delta Pi itself, the audience over-indexes on Kendra Scott (20.27×), Capital One (5.92×), Google Maps (5.72×), and Bonnaroo Music Festival (22.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Delta Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.