Rascasse Audience Intelligence

Big Ten Conference Audience in United States

A data profile of the people who buy, follow and care about Big Ten Conference in United States — modelled from more than twelve digital signal sources. Big Ten Conference has an estimated audience of 203,601 people in United States.

#806among Event in United States#6002in Sports

The average Big Ten Conference fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Ohio.

Top brand affinities include Big Ten Network, University of North Carolina School of the Arts, University of Maryland University College, with strongest over-indexing on Big Ten Network (35.94× the country average).

Demographically, the Big Ten Conference audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Ten Conference fan in United States is more male, around 42.2 years old, with strong Sports Activity tendencies and a notable affinity for Big Ten Network.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Ten Conference profile in United States.

Audience size
204K
in United States
Gender
42.0%♀
58.0% male
Age
42.2
average years
Country rank
#58171
Event in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Ten Conference fans

42.0% are female, 58.0% are male, average age 42.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Big Ten Conference audience in United States
MetricValue
Female42.0%
Male58.0%
Average age42.2
Estimated audience size203,601
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Big Ten Conference audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4921%
50+30%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Big Ten Conference audience comes from United States.

Worldwide audience distribution share by country for Big Ten Conference
CountryShare
United States69.7%
Mexico8.1%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Ten Conference audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Ten Conference fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~4K4.14×
02Iowa~4K2.51×
03Oregon~5K2.27×
04Indiana~8K2.11×
05Illinois~10K1.91×
06Ohio~10K1.82×
07Michigan~9K1.77×
08Wisconsin~5K1.57×
09Washington~5K1.16×
10Alabama~3K1.15×
11Minnesota~3K1.10×
12Idaho~1K1.06×
13South Dakota<1K1.06×
14Tennessee~4K1.03×
15Arizona~4K1.00×
16Kentucky~2K0.98×
17Utah~2K0.97×
18Pennsylvania~7K0.95×
19South Carolina~3K0.93×
20Montana<1K0.92×
21Washington, District of Columbia<1K0.91×
22Maryland~3K0.89×
23Mississippi~1K0.89×
24Arkansas~1K0.88×
25Colorado~3K0.86×
26Oklahoma~2K0.86×
27West Virginia<1K0.86×
28North Dakota<1K0.85×
29Kansas~1K0.84×
30Alaska<1K0.81×
31Missouri~3K0.80×
32Hawaii<1K0.80×
33Vermont<1K0.80×
34Louisiana~2K0.79×
35Georgia~5K0.78×
36Delaware<1K0.78×
37North Carolina~5K0.77×
38Virginia~4K0.72×
39Nevada~1K0.72×
40Rhode Island<1K0.71×
41California~20K0.70×
42New Mexico<1K0.70×
43New Jersey~4K0.69×
44Maine<1K0.69×
45New Hampshire<1K0.68×
46Florida~9K0.65×
47Connecticut~1K0.64×
48Texas~10K0.57×
49Massachusetts~2K0.52×
50New York~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Big Ten Conference, United States
0.50×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Ten Conference audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Ten Conference audience
#·InterestCategoryAffinity×
01University of North Carolina School of the ArtsBusiness & Career93.33×
02Alpha Gamma DeltaBusiness & Career89.52×
03Pi Kappa AlphaBusiness & Career87.82×
04University of Maryland University CollegeBusiness & Career84.31×
05Sigma ChiBusiness & Career78.85×
06Kappa Alpha ThetaBusiness & Career73.23×
07Kappa Kappa GammaBusiness & Career72.24×
08Alpha Omicron PiBusiness & Career71.36×
09Delta Delta DeltaBusiness & Career68.31×
10Alpha Chi OmegaBusiness & Career66.67×
11Delta ZetaBusiness & Career65.40×
12University of North Carolina at GreensboroBusiness & Career62.75×
13Kappa DeltaBusiness & Career58.33×
14Chi OmegaBusiness & Career55.87×
15University of North FloridaBusiness & Career52.22×
16Big Ten NetworkMovies & TV35.94×
17Big 12 ConferenceSports26.05×
18Miami HurricanesSports24.05×
19Nebraska Cornhuskers footballSports17.68×
20WNBASports8.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Ten Conference audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Ten Conference audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.44×
PatriotismCONSERVATISM1.42×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Ten Conference audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
Quality AwarenessPREMIUM0.89×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Ten Conference have in United States?

Big Ten Conference has an estimated audience of 203,601 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Big Ten Conference fans?

42.0% of Big Ten Conference fans are female, 58.0% are male, with an average age of 42.2 years.

03

Which brands do Big Ten Conference fans like most?

Big Ten Conference fans show strongest brand affinity for Big Ten Network (35.94×), University of North Carolina School of the Arts (93.33×), and University of Maryland University College (84.31×) over the country average.

04

Where do Big Ten Conference fans live in United States?

Big Ten Conference fans in United States are most concentrated in California (reach ~20K), Illinois (reach ~10K), and Ohio (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Big Ten Conference fans also like?

Beyond Big Ten Conference itself, the audience over-indexes on University of North Carolina School of the Arts (93.33×), University of Maryland University College (84.31×), Pi Kappa Alpha (87.82×), and Delta Delta Delta (68.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Big Ten Conference audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Ten Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →