Rascasse Audience Intelligence

Big Ten Conference Fan Demographics in United States

Big Ten Conference has an estimated audience of 6.8M people in United States.

#51among events in United States#431in Sports

The average Big Ten Conference fan in United States is 42.9 years old, more male, and lives primarily in California.

Interest is seasonal: August, September and November account for 37% of the year's searches, May is the quietest month.

Most fans live in California, Illinois, Ohio.

Top affinities include University of North Carolina School of the Arts, Alpha Gamma Delta, Pi Kappa Alpha, with strongest over-indexing on University of North Carolina School of the Arts (93.33× the country average).

Demographically, the Big Ten Conference audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Sports Activity, Patriotism.

The typical Big Ten Conference fan in United States is more male, around 42.9 years old, with strong Sports Activity tendencies and a notable affinity for University of North Carolina School of the Arts.

Category: Sports · Type: Event

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
42.0%♀
58.0% male
Age
42.9
average years
Country rank
#5194
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Big Ten Conference fans

42.0% are female, 58.0% are male, average age 42.9.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Big Ten Conference audience in United States
MetricValue
Female42.0%
Male58.0%
Average age42.9
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Big Ten Conference audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4417%
45-5421%
55+30%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Big Ten Conference audience comes from United States.

Worldwide audience distribution share by country for Big Ten Conference
CountryShare
United States97.2%
Germany0.9%
Brazil0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Big Ten Conference fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~200K4.14×
02Iowa~200K2.51×
03Oregon~200K2.27×
04Indiana~300K2.11×
05Illinois~500K1.91×
06Ohio~400K1.82×
07Michigan~400K1.77×
08Wisconsin~200K1.57×
09Washington~200K1.16×
10Alabama~100K1.15×
11Minnesota~100K1.10×
12Idaho~40K1.06×
13South Dakota~20K1.06×
14Tennessee~200K1.03×
15Arizona~200K1.00×
16Kentucky~90K0.98×
17Utah~60K0.97×
18Pennsylvania~300K0.95×
19South Carolina~100K0.93×
20Montana~20K0.92×
21Washington, District of Columbia~10K0.91×
22Maryland~100K0.89×
23Mississippi~50K0.89×
24Arkansas~50K0.88×
25Colorado~100K0.86×
26Oklahoma~70K0.86×
27West Virginia~30K0.86×
28North Dakota~10K0.85×
29Kansas~50K0.84×
30Alaska~10K0.81×
31Missouri~100K0.80×
32Hawaii~20K0.80×
33Vermont~10K0.80×
34Louisiana~80K0.79×
35Georgia~200K0.78×
36Delaware~20K0.78×
37North Carolina~200K0.77×
38Virginia~100K0.72×
39Nevada~50K0.72×
40Rhode Island~20K0.71×
41California~600K0.70×
42New Mexico~30K0.70×
43New Jersey~100K0.69×
44Maine~20K0.69×
45New Hampshire~20K0.68×
46Florida~300K0.65×
47Connecticut~50K0.64×
48Texas~300K0.57×
49Massachusetts~70K0.52×
50New York~200K0.50×
Fig. 06

Affinity by region

Affinity by region — Big Ten Conference, United States
0.50×1.00×4.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Big Ten Conference audience vs. the country average
#·InterestCategoryAffinity×
01University of North Carolina School of the ArtsBusiness & Career93.33×
02Alpha Gamma DeltaBusiness & Career89.52×
03Pi Kappa AlphaBusiness & Career87.82×
04University of Maryland University CollegeBusiness & Career84.31×
05Sigma ChiBusiness & Career78.85×
06Kappa Alpha ThetaBusiness & Career73.23×
07Kappa Kappa GammaBusiness & Career72.24×
08Alpha Omicron PiBusiness & Career71.36×
09Pi Beta PhiBusiness & Career69.59×
10Delta Delta DeltaBusiness & Career68.31×
11Alpha Chi OmegaBusiness & Career66.67×
12Zeta Tau AlphaBusiness & Career65.79×
13Delta ZetaBusiness & Career65.40×
14Kappa DeltaBusiness & Career58.33×
15Chi OmegaBusiness & Career55.87×
16University of North FloridaBusiness & Career52.22×
17Big Ten NetworkSports35.94×
18Big 12 ConferenceSports26.05×
19Purdue Boilermakers men's basketballSports19.20×
20WNBASports8.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Big Ten Conference audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Big Ten Conference audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.44×
PatriotismCONSERVATISM1.42×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Big Ten Conference audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
Quality AwarenessPREMIUM0.89×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Big Ten Conference over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/big-ten-conference-115493” · Methodology