Forever 21 Audience in United States

Forever 21 logo

Forever 21 has an estimated audience of 9,332,063 people in United States. 80.3% are female, 19.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Fashion Nova, Women's clothing, Beauty, Macy's, Euphoria.

The average Forever 21 fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fashion Nova, Women's clothing, Beauty, with strongest over-indexing on Fashion Nova (4.24× the country average). Demographically, the Forever 21 audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Demographics of Forever 21 fans

Demographic split for Forever 21 audience in United States
MetricValue
Female80.3%
Male19.7%
Average age34.5
Estimated audience size9,332,063

Audience persona

The typical Forever 21 fan in United States is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Fashion Nova.

Top regions in United States

Top regions ranked by reach for Forever 21 in United States
RegionReachAffinity
California2,065,6542.01×
Texas1,305,8891.63×
Florida1,003,5891.59×
New York949,0701.82×
Georgia455,6121.58×
Illinois419,5291.35×
New Jersey399,9191.68×
Pennsylvania360,3641.15×
North Carolina323,4681.15×
Michigan277,0151.14×
Virginia266,3631.17×
Ohio266,2280.93×
Maryland241,4901.51×
Arizona239,3681.26×
Massachusetts222,5701.21×
Washington201,1901.07×
Tennessee180,7750.97×
Louisiana161,8951.35×
Indiana159,4580.94×
Nevada154,2701.71×
South Carolina144,8101.03×
Missouri143,2000.95×
Colorado140,6300.96×
Connecticut136,6441.46×
Oregon104,8570.98×
Alabama99,9320.77×
Oklahoma91,7710.89×
Minnesota91,5430.68×
Kentucky88,9640.76×
Wisconsin87,8920.63×
Utah80,4800.96×
Mississippi71,7960.93×
Arkansas63,7830.83×
Kansas59,1690.8×
Iowa47,4570.62×
New Mexico46,6991×
Delaware36,7521.43×
Rhode Island36,4221.23×
Nebraska30,8470.66×
Washington, District of Columbia29,1121.04×
Idaho28,6730.61×
New Hampshire26,1820.71×
Hawaii25,2150.63×
West Virginia19,3700.45×
Maine13,0370.39×
North Dakota12,2520.64×
South Dakota10,1540.47×
Montana7,8510.3×
Alaska6,2990.32×
Vermont6,2110.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forever 21 audience
BrandAffinityCategory
Fashion Nova4.24×Shopping
Women's clothing2.62×Fashion & Accessoires
Beauty1.71×Beauty & Wellness
Macy's2.58×Shopping
Euphoria1.78×Movies & TV
YouTube Music3.6×Internet & Social Media
Shoes1.87×Fashion & Accessoires
Nordstrom rack2.86×Fashion & Accessoires
T.J.Maxx2.92×Shopping
Marshalls2.53×Fashion & Accessoires
Hair products1.86×Beauty & Wellness
Jewelry1.61×Fashion & Accessoires
Aerie (American Eagle Outfitters)3.91×
Princess Polly5.31×Fashion & Accessoires
Kohl's1.83×Shopping
Old Navy1.88×Fashion & Accessoires
Aerie4.03×Shopping
Nordstrom1.96×Shopping
Target Corporation1.61×Shopping
Free People3.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forever 21 audience
TraitClusterScore
SustainabilityBALANCE2.24
ExtroversionTHRILL1.62
Luxury OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.38
Price SensitivityPREMIUM1.36
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Forever 21
CountryShare
United States35.4%
Japan10.0%
India9.5%

See Forever 21 audiences in other countries

More Mainstream fashion shop audiences in United States

Frequently asked questions

How many fans does Forever 21 have in United States?

Forever 21 has an estimated audience of 9,332,063 people in United States, concentrated in California and Texas.

What is the gender split and age of Forever 21 fans?

80.3% of Forever 21 fans are female, 19.7% are male, with an average age of 34.5 years.

Which brands do Forever 21 fans like most?

Forever 21 fans show strongest brand affinity for Fashion Nova (4.24×), Women's clothing (2.62×), and Beauty (1.71×) over the country average.

Where do Forever 21 fans live in United States?

Forever 21 fans in United States are most concentrated in California (reach 2,065,654), Texas (reach 1,305,889), and Florida (reach 1,003,589). These three regions account for the largest share of the active audience.

What other brands do Forever 21 fans also like?

Beyond Forever 21 itself, the audience over-indexes on Women's clothing (2.62×), Beauty (1.71×), Macy's (2.58×), and Euphoria (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forever 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.