Rascasse Audience Intelligence

Forever 21 Target Market in United States

A data profile of the people who buy, follow and care about Forever 21 in United States — modelled from more than twelve digital signal sources. Forever 21 has an estimated audience of 8,038,199 people in United States.

#1among Mainstream fashion shop in United States#459among Brand in United States#122in Shopping

The average Forever 21 fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fashion Nova, Women's clothing, Beauty, with strongest over-indexing on Fashion Nova (4.24× the country average).

Demographically, the Forever 21 audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forever 21 fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Fashion Nova.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forever 21 profile in United States.

Audience size
8M
in United States
Gender
80.3%♀
19.7% male
Age
34.5
average years
Country rank
#4408
Brand in United States
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Forever 21

80.3% are female, 19.7% are male, average age 34.5.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for Forever 21 audience in United States
MetricValue
Female80.3%
Male19.7%
Average age34.5
Estimated audience size8,038,199
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Forever 21 audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Forever 21 audience comes from United States.

Worldwide audience distribution share by country for Forever 21
CountryShare
United States33.4%
Japan11.0%
India10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forever 21 audience in United States is strongest.

Fig. 05

Top regions by affinity

Forever 21 customers by region in United States
#RegionReachAffinity×
01California~2M1.88×
02New York~900K1.73×
03Nevada~200K1.72×
04New Jersey~400K1.62×
05Florida~1M1.54×
06Texas~1M1.53×
07Georgia~400K1.53×
08Maryland~200K1.51×
09Delaware~40K1.46×
10Connecticut~100K1.45×
11Louisiana~200K1.35×
12Illinois~400K1.28×
13Rhode Island~40K1.25×
14Arizona~200K1.23×
15Massachusetts~200K1.17×
16Virginia~300K1.14×
17Pennsylvania~400K1.12×
18North Carolina~300K1.12×
19Michigan~300K1.12×
20Washington, District of Columbia~30K1.07×
21Washington~200K1.05×
22South Carolina~100K1.04×
23New Mexico~50K1.01×
24Mississippi~80K0.99×
25Oregon~100K0.97×
26Tennessee~200K0.96×
27Utah~80K0.96×
28Missouri~100K0.95×
29Colorado~100K0.93×
30Ohio~300K0.92×
31Indiana~200K0.92×
32Oklahoma~90K0.88×
33Arkansas~70K0.88×
34Alabama~100K0.82×
35Kansas~60K0.81×
36Kentucky~90K0.78×
37New Hampshire~30K0.74×
38North Dakota~10K0.71×
39Minnesota~90K0.69×
40Nebraska~30K0.69×
41Hawaii~30K0.69×
42Idaho~30K0.65×
43Wisconsin~90K0.63×
44Iowa~50K0.63×
45South Dakota~10K0.54×
46West Virginia~20K0.52×
47Alaska~10K0.48×
48Maine~20K0.47×
49Vermont~8K0.47×
50Montana~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Forever 21, United States
0.39×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forever 21 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forever 21 audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires5.31×
02Fashion NovaShopping4.24×
03AerieShopping4.03×
04Aerie (American Eagle Outfitters)Brand3.91×
05YouTube MusicInternet & Social Media3.60×
06Free PeopleFashion & Accessoires3.30×
07Eyelash extensionsBeauty & Wellness3.16×
08T.J.MaxxShopping2.92×
09Nordstrom rackFashion & Accessoires2.86×
10Women's clothingFashion & Accessoires2.62×
11Macy'sShopping2.58×
12MarshallsFashion & Accessoires2.53×
13NordstromShopping1.96×
14Old NavyFashion & Accessoires1.88×
15ShoesFashion & Accessoires1.87×
16Hair productsBeauty & Wellness1.86×
17Kohl'sShopping1.83×
18BeautyBeauty & Wellness1.71×
19JewelryFashion & Accessoires1.61×
20Target CorporationShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forever 21 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forever 21 audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.34×
CreativityOPEN1.30×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forever 21 audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.33×
Need for SecurityCONSERVATISM0.56×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Forever 21's target market in United States?

Forever 21's target market in United States covers an estimated 8,038,199 people, concentrated in California and Texas.

02

What is the gender split and age of Forever 21 customers?

80.3% of the Forever 21 audience are female, 19.7% are male, with an average age of 34.5 years.

03

Which brands do Forever 21 fans like most?

Forever 21 fans show strongest brand affinity for Fashion Nova (4.24×), Women's clothing (2.62×), and Beauty (1.71×) over the country average.

04

Where do Forever 21 fans live in United States?

Forever 21 fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Forever 21 fans also like?

Beyond Forever 21 itself, the audience over-indexes on Women's clothing (2.62×), Beauty (1.71×), Macy's (2.58×), and YouTube Music (3.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion shop audiences in United States

See Forever 21 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forever 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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