Orsay Audience in United States

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Orsay has an estimated audience of 710,769 people in United States. 68.7% are female, 31.3% are male, average age 26.8. Top regions: New York, Florida, California. Top brand affinities: Sabrina Carpenter, Maquillaje Profesional, Gothic fashion, Love Island, Love & Hip Hop: Atlanta.

The average Orsay fan in United States is 26.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Sabrina Carpenter, Maquillaje Profesional, Gothic fashion, with strongest over-indexing on Sabrina Carpenter (32.08× the country average). Demographically, the Orsay audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Demographics of Orsay fans

Demographic split for Orsay audience in United States
MetricValue
Female68.7%
Male31.3%
Average age26.8
Estimated audience size710,769

Audience persona

The typical Orsay fan in United States is more female, around 26.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Orsay in United States
RegionReachAffinity
New York533,07713.67×
Florida432,4418.99×
California54,4550.7×
New Jersey34,9001.93×
Texas24,1280.39×
Georgia15,3420.7×
Virginia12,3270.71×
Pennsylvania12,3110.51×
Massachusetts12,1300.87×
Connecticut11,3741.6×
Illinois11,3490.48×
North Carolina10,0150.47×
Washington9,1890.64×
Ohio6,7600.31×
Michigan6,1780.33×
Maryland6,0320.49×
Colorado5,6680.51×
Minnesota5,0990.5×
Tennessee4,5770.32×
South Carolina4,4220.41×
Washington, District of Columbia4,3312.03×
Arizona3,9100.27×
Indiana3,7100.29×
Missouri3,3610.29×
Wisconsin3,1820.3×
Oregon3,1710.39×
Utah2,7460.43×
Louisiana2,3720.26×
Alabama2,2080.22×
Kentucky2,1470.24×
Mississippi2,0400.35×
Oklahoma1,9080.24×
Nevada1,8650.27×
Iowa1,8170.31×
Arkansas1,8120.31×
Kansas1,7950.32×
West Virginia1,5540.47×
Alaska1,5511.02×
New Hampshire1,4940.53×
Rhode Island1,4430.64×
Idaho1,4350.4×
Hawaii1,3710.45×
Montana1,3520.69×
Maine1,3390.53×
South Dakota1,3350.81×
Vermont1,3181.06×
North Dakota1,3000.89×
Wyoming1,2571.19×
Nebraska1,2540.35×
New Mexico1,2480.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orsay audience
BrandAffinityCategory
Sabrina Carpenter32.08×Music & Radio
Maquillaje Profesional28.86×Beauty & Wellness
Gothic fashion18.52×Fashion & Accessoires
Love Island20.75×Movies & TV
Love & Hip Hop: Atlanta19.98×Movies & TV
Princess Polly20.96×Fashion & Accessoires
Aritzia15.19×Fashion & Accessoires
Everlane19.64×Fashion & Accessoires
Hair Extensions10.69×Beauty & Wellness
Webtoon23.63×Internet & Social Media
Social shopping19.03×Shopping
Long Lashes15.33×Beauty & Wellness
Harmonica14.2×Music & Radio
Horse & Rider15.27×Pets & Animals
New-adult fiction16.5×Literature
MLB.com11.01×Sports
Cotton On22.23×Fashion & Accessoires
Human Hair Extensions21.15×Beauty & Wellness
Superman3.82×Movies & TV
Reneé Rapp18.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orsay audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
LGBTQ+ IdentityOPEN1.75
Pet OwnershipJOY1.52
TraditionCONSERVATISM1.49
Family OrientationCONSERVATISM1.48
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Orsay
CountryShare
Germany19.5%
Poland14.7%
United States12.3%

See Orsay audiences in other countries

More Mainstream fashion shop audiences in United States

Frequently asked questions

How many fans does Orsay have in United States?

Orsay has an estimated audience of 710,769 people in United States, concentrated in New York and Florida.

What is the gender split and age of Orsay fans?

68.7% of Orsay fans are female, 31.3% are male, with an average age of 26.8 years.

Which brands do Orsay fans like most?

Orsay fans show strongest brand affinity for Sabrina Carpenter (32.08×), Maquillaje Profesional (28.86×), and Gothic fashion (18.52×) over the country average.

Where do Orsay fans live in United States?

Orsay fans in United States are most concentrated in New York (reach 533,077), Florida (reach 432,441), and California (reach 54,455). These three regions account for the largest share of the active audience.

What other brands do Orsay fans also like?

Beyond Orsay itself, the audience over-indexes on Maquillaje Profesional (28.86×), Gothic fashion (18.52×), Love Island (20.75×), and Love & Hip Hop: Atlanta (19.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orsay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.