Rascasse Audience Intelligence

Orsay Target Market in United States

A data profile of the people who buy, follow and care about Orsay in United States — modelled from more than twelve digital signal sources. Orsay has an estimated audience of 718,547 people in United States.

#4among Mainstream fashion shop in United States#3031among Brand in United States#436in Shopping

The average Orsay fan in United States is 26.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Sabrina Carpenter, Maquillaje Profesional, Gothic fashion, with strongest over-indexing on Sabrina Carpenter (32.08× the country average).

Demographically, the Orsay audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orsay fan in United States is more female, around 26.8 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orsay profile in United States.

Audience size
719K
in United States
Gender
68.7%♀
31.3% male
Age
26.8
average years
Country rank
#29422
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orsay

68.7% are female, 31.3% are male, average age 26.8.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Orsay audience in United States
MetricValue
Female68.7%
Male31.3%
Average age26.8
Estimated audience size718,547
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Orsay audience in United States
Age bracketShare%
16-1962%
20-2916%
30-3910%
40-498%
50+4%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Orsay audience comes from United States.

Worldwide audience distribution share by country for Orsay
CountryShare
Germany19.3%
Poland14.7%
United States12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orsay audience in United States is strongest.

Fig. 05

Top regions by affinity

Orsay customers by region in United States
#RegionReachAffinity×
01New York~500K22.93×
02Florida~300K6.63×
03New Jersey~40K2.21×
04Connecticut~10K1.42×
05Washington, District of Columbia~3K1.30×
06Alaska~1K0.97×
07Vermont~1K0.97×
08North Dakota~1K0.95×
09South Dakota~2K0.93×
10Montana~2K0.91×
11Alabama~9K0.89×
12Rhode Island~2K0.89×
13Delaware~2K0.89×
14Maine~2K0.88×
15West Virginia~3K0.87×
16Hawaii~3K0.87×
17New Hampshire~2K0.87×
18Idaho~3K0.85×
19New Mexico~3K0.85×
20Mississippi~5K0.84×
21Nebraska~3K0.84×
22Arkansas~5K0.82×
23Iowa~5K0.80×
24Kansas~4K0.80×
25Oklahoma~6K0.79×
26Massachusetts~10K0.77×
27Nevada~5K0.77×
28Louisiana~7K0.76×
29Kentucky~7K0.76×
30Utah~5K0.75×
31Oregon~6K0.71×
32South Carolina~7K0.70×
33Wisconsin~7K0.69×
34Missouri~8K0.68×
35Minnesota~7K0.68×
36Georgia~10K0.67×
37Virginia~10K0.67×
38Washington~9K0.66×
39Indiana~9K0.66×
40Maryland~8K0.66×
41Colorado~7K0.66×
42Tennessee~9K0.65×
43Arizona~9K0.63×
44Michigan~10K0.59×
45Pennsylvania~10K0.58×
46North Carolina~10K0.58×
47California~40K0.56×
48Ohio~10K0.56×
49Illinois~10K0.55×
50Texas~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Orsay, United States
0.43×1.00×22.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orsay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orsay audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio32.08×
02Maquillaje ProfesionalBeauty & Wellness28.86×
03Very (online retailer)Website / Newspaper / Magazine23.65×
04WebtoonInternet & Social Media23.63×
05Cotton OnFashion & Accessoires22.23×
06Human Hair ExtensionsBeauty & Wellness21.15×
07Princess PollyFashion & Accessoires20.96×
08Love IslandMovies & TV20.75×
09Love & Hip Hop: AtlantaMovies & TV19.98×
10EverlaneFashion & Accessoires19.64×
11Social shoppingShopping19.03×
12Gothic fashionFashion & Accessoires18.52×
13New-adult fictionLiterature16.50×
14Long LashesBeauty & Wellness15.33×
15Horse & RiderPets & Animals15.27×
16AritziaFashion & Accessoires15.19×
17natural hairBeauty & Wellness14.24×
18HarmonicaMusic & Radio14.20×
19MLB.comSports11.01×
20Hair ExtensionsBeauty & Wellness10.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orsay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orsay audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.83×
MindfulnessBALANCE1.96×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orsay audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.14×
DIY MentalityTHRILL0.15×
Early Adopter MentalityPOWER0.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orsay's target market in United States?

Orsay's target market in United States covers an estimated 718,547 people, concentrated in New York and Florida.

02

What is the gender split and age of Orsay customers?

68.7% of the Orsay audience are female, 31.3% are male, with an average age of 26.8 years.

03

Which brands do Orsay fans like most?

Orsay fans show strongest brand affinity for Sabrina Carpenter (32.08×), Maquillaje Profesional (28.86×), and Gothic fashion (18.52×) over the country average.

04

Where do Orsay fans live in United States?

Orsay fans in United States are most concentrated in New York (reach ~500K), Florida (reach ~300K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Orsay fans also like?

Beyond Orsay itself, the audience over-indexes on Maquillaje Profesional (28.86×), Gothic fashion (18.52×), Love & Hip Hop: Atlanta (19.98×), and Princess Polly (20.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion shop audiences in United States

See Orsay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orsay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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