Social shopping Audience in United States

Social shopping logo

Social shopping has an estimated audience of 6,785,391 people in United States. 60.6% are female, 39.4% are male, average age 32.6. Top regions: New York, California, Texas. Top brand affinities: Drugstore, TV Shop, Shopaholic, Macy's, Food and drink.

The average Social shopping fan in United States is 32.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Drugstore, TV Shop, Shopaholic, with strongest over-indexing on Drugstore (333.93× the country average). Demographically, the Social shopping audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Social shopping fans

Demographic split for Social shopping audience in United States
MetricValue
Female60.6%
Male39.4%
Average age32.6
Estimated audience size6,785,391

Audience persona

The typical Social shopping fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Drugstore.

Top regions in United States

Top regions ranked by reach for Social shopping in United States
RegionReachAffinity
New York361,8810.95×
California329,2550.44×
Texas324,1860.56×
Florida213,8080.47×
Illinois91,7330.41×
New Jersey88,5570.51×
Mississippi87,5061.57×
Ohio82,4130.39×
Pennsylvania78,2420.34×
Louisiana77,8040.89×
Arkansas77,7391.39×
Oklahoma76,0251.01×
Kentucky74,8210.88×
Alabama72,4230.76×
North Carolina72,4050.35×
West Virginia72,2402.29×
Massachusetts72,1620.54×
Georgia71,8180.34×
Tennessee68,9960.51×
South Carolina68,5020.67×
Indiana66,7440.54×
Kansas66,7261.25×
Michigan66,6580.38×
Missouri64,6390.59×
Arizona63,8520.46×
Hawaii63,7262.18×
Iowa63,3461.13×
Connecticut63,0470.93×
Nevada62,6100.95×
Wisconsin61,2030.6×
Virginia61,0450.37×
New Mexico57,9821.7×
Rhode Island57,4772.66×
Washington57,2340.42×
Colorado57,0750.53×
Oregon57,0560.73×
Utah56,7160.93×
Vermont56,5324.75×
Maryland56,0660.48×
Minnesota54,6820.56×
Delaware51,4722.75×
Washington, District of Columbia37,1651.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social shopping audience
BrandAffinityCategory
Drugstore333.93×Beauty & Wellness
TV Shop300.38×Movies & TV
Shopaholic74.59×Movies & TV
Macy's3.33×Shopping
Food and drink1.7×Food & Beverages
Home shopping7.61×Shopping
Pierre Balmain55.74×Fashion & Accessoires
CosmoProf8.91×Beauty & Wellness
Men's clothing2.67×Fashion & Accessoires
Woman1.98×Kids & Family
Burlington3.25×Fashion & Accessoires
Luggage lock20×Travel & Leisure
Marshalls2.44×Fashion & Accessoires
Chewy3.02×Shopping
Hip hop music1.69×Music & Radio
Sales promotion1.77×Shopping
Gender2.63×Politics & Society
Ali Baba15.44×Politics & Society
Coach3.83×Fashion & Accessoires
Beauty & Fashion4.07×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social shopping audience
TraitClusterScore
Luxury OrientationPREMIUM2.78
Price SensitivityPREMIUM1.44
Quality AwarenessPREMIUM1.24
PatriotismCONSERVATISM1.23
Urban LifestyleOPEN1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Social shopping
CountryShare
Japan30.1%
United States11.1%
South Korea8.7%

See Social shopping audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Social shopping have in United States?

Social shopping has an estimated audience of 6,785,391 people in United States, concentrated in New York and California.

What is the gender split and age of Social shopping fans?

60.6% of Social shopping fans are female, 39.4% are male, with an average age of 32.6 years.

Which brands do Social shopping fans like most?

Social shopping fans show strongest brand affinity for Drugstore (333.93×), TV Shop (300.38×), and Shopaholic (74.59×) over the country average.

Where do Social shopping fans live in United States?

Social shopping fans in United States are most concentrated in New York (reach 361,881), California (reach 329,255), and Texas (reach 324,186). These three regions account for the largest share of the active audience.

What other brands do Social shopping fans also like?

Beyond Social shopping itself, the audience over-indexes on TV Shop (300.38×), Shopaholic (74.59×), Macy's (3.33×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.