Rascasse Audience Intelligence

Burlington Target Market in United States

A data profile of the people who buy, follow and care about Burlington in United States — modelled from more than twelve digital signal sources. Burlington has an estimated audience of 33,991,442 people in United States.

#1among Lingerie in United States#83among Brand in United States#31in Fashion & Accessoires

The average Burlington fan in United States is 37.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Discount stores, Thandie Newton, NASDAQ, with strongest over-indexing on Discount stores (3.79× the country average).

Demographically, the Burlington audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burlington fan in United States is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Discount stores.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burlington profile in United States.

Audience size
34M
in United States
Gender
76.5%♀
23.5% male
Age
37.8
average years
Country rank
#752
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burlington

76.5% are female, 23.5% are male, average age 37.8.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Burlington audience in United States
MetricValue
Female76.5%
Male23.5%
Average age37.8
Estimated audience size33,991,442
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Burlington audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3925%
40-4921%
50+13%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Burlington audience comes from United States.

Worldwide audience distribution share by country for Burlington
CountryShare
United States86.8%
Canada3.7%
Puerto Rico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burlington audience in United States is strongest.

Fig. 05

Top regions by affinity

Burlington customers by region in United States
#RegionReachAffinity×
01New Jersey~2M2.25×
02Rhode Island~200K2.06×
03Florida~4.5M1.93×
04Texas~5.5M1.88×
05New York~3M1.72×
06Connecticut~600K1.72×
07Vermont~100K1.69×
08Massachusetts~900K1.44×
09Nevada~500K1.40×
10Illinois~1.5M1.38×
11Maryland~800K1.37×
12Georgia~1.5M1.27×
13Arizona~800K1.24×
14North Carolina~1M1.20×
15Michigan~1M1.20×
16Oklahoma~400K1.16×
17Virginia~900K1.10×
18Minnesota~500K1.09×
19California~4M1.04×
20Alaska~70K1.04×
21Pennsylvania~1M1.03×
22Indiana~600K1.03×
23Tennessee~700K1.00×
24South Carolina~500K0.99×
25Colorado~500K0.97×
26Delaware~90K0.97×
27Ohio~1M0.96×
28Arkansas~300K0.95×
29Kansas~200K0.93×
30New Mexico~200K0.92×
31Wisconsin~500K0.90×
32Utah~300K0.90×
33Washington~600K0.87×
34Louisiana~400K0.87×
35Kentucky~400K0.87×
36Alabama~400K0.85×
37New Hampshire~100K0.82×
38Missouri~400K0.78×
39Nebraska~100K0.77×
40Iowa~200K0.61×
41Oregon~200K0.60×
42Washington, District of Columbia~60K0.60×
43Mississippi~200K0.55×
44South Dakota~40K0.49×
45Maine~60K0.47×
46Idaho~80K0.45×
47North Dakota~20K0.32×
48West Virginia~40K0.25×
49Montana~10K0.11×
50Hawaii~10K0.09×
Fig. 06

Affinity by region

Affinity by region — Burlington, United States
0.09×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burlington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burlington audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV13.20×
02Bonnaroo Music FestivalMusic & Radio7.55×
03NASDAQBusiness & Career4.10×
04Discount storesShopping3.79×
05H&MShopping3.45×
06PoshmarkShopping3.39×
07Milwaukee BrewersSports3.39×
08HypermarketShopping3.34×
09ULTA BeautyBeauty & Wellness3.18×
10Children's clothingFashion & Accessoires3.17×
11CVS PharmacyShopping2.46×
12Department storeShopping2.45×
13Pizza HutFood & Beverages2.44×
14IKEAHome & Garden2.41×
15Las VegasTravel & Leisure2.39×
16Shopping mallsShopping2.27×
17Target CorporationShopping2.15×
18WalgreensShopping1.92×
19Wendy'sFood & Beverages1.79×
20EBayShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burlington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burlington audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.47×
Price SensitivityPREMIUM2.05×
Family OrientationCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burlington audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Early Adopter MentalityPOWER0.73×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burlington's target market in United States?

Burlington's target market in United States covers an estimated 33,991,442 people, concentrated in Texas and Florida.

02

What is the gender split and age of Burlington customers?

76.5% of the Burlington audience are female, 23.5% are male, with an average age of 37.8 years.

03

Which brands do Burlington fans like most?

Burlington fans show strongest brand affinity for Discount stores (3.79×), Thandie Newton (13.2×), and NASDAQ (4.1×) over the country average.

04

Where do Burlington fans live in United States?

Burlington fans in United States are most concentrated in Texas (reach ~5.5M), Florida (reach ~4.5M), and California (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Burlington fans also like?

Beyond Burlington itself, the audience over-indexes on Thandie Newton (13.2×), NASDAQ (4.1×), ULTA Beauty (3.18×), and Target Corporation (2.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burlington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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