Burlington Audience in United States

Burlington has an estimated audience of 33,197,624 people in United States. 76.5% are female, 23.5% are male, average age 37.8. Top regions: Texas, Florida, California. Top brand affinities: Kia Sportage, Vanessa Kirby, Amanda Seyfried, Autism Awareness, Diabetes mellitus awareness.

The average Burlington fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Kia Sportage, Vanessa Kirby, Amanda Seyfried, with strongest over-indexing on Kia Sportage (39.38× the country average). Demographically, the Burlington audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Burlington fans

Demographic split for Burlington audience in United States
MetricValue
Female76.5%
Male23.5%
Average age37.8
Estimated audience size33,197,624

Audience persona

The typical Burlington fan in United States is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Burlington in United States
RegionReachAffinity
Texas5,546,6451.94×
Florida4,305,4731.92×
California3,998,9031.1×
New York3,111,3291.68×
New Jersey1,756,3552.08×
Illinois1,595,1941.44×
Georgia1,310,7631.28×
North Carolina1,243,8011.25×
Pennsylvania1,156,0371.03×
Michigan1,068,7141.23×
Ohio1,013,3830.99×
Virginia923,8611.14×
Arizona897,9361.32×
Massachusetts870,7781.33×
Maryland776,7441.36×
Tennessee695,2271.04×
Indiana644,6871.06×
Washington589,6620.89×
Connecticut540,0661.62×
Colorado522,8741×
South Carolina507,8941.02×
Minnesota506,7551.07×
Oklahoma456,8681.24×
Wisconsin454,7060.91×
Nevada429,3511.34×
Alabama428,1510.92×
Missouri426,1650.8×
Louisiana388,7040.91×
Kentucky362,9790.87×
Utah278,4450.94×
Arkansas273,3491×
Kansas243,9700.93×
Oregon232,8250.61×
Rhode Island208,1471.97×
Iowa164,0510.6×
Mississippi152,4960.56×
New Mexico150,4530.9×
Nebraska127,4260.77×
New Hampshire100,3290.77×
Delaware85,0670.93×
Vermont83,8511.44×
Alaska71,8201.01×
Idaho71,4870.43×
Washington, District of Columbia60,9510.61×
Maine54,2060.46×
West Virginia37,5190.24×
South Dakota33,9410.44×
North Dakota18,2040.27×
Hawaii11,2630.08×
Montana8,8640.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burlington audience
BrandAffinityCategory
Kia Sportage39.38×Cars & Mobility
Vanessa Kirby15.35×Movies & TV
Amanda Seyfried13.69×Movies & TV
Autism Awareness10.91×Health
Diabetes mellitus awareness7.3×Health
Honda HR-V26.25×Cars & Mobility
Capital One3.7×Business & Career
Pre-school playgroup28.87×Kids & Family
Singer-songwriter3.44×Music & Radio
Google Maps3.28×Internet & Social Media
Microblogging7.39×Technology & Electronics
Indeed.com3.3×Business & Career
Bonnaroo Music Festival12.91×Music & Radio
Carey Mulligan15.35×Movies & TV
Jeep Grand Cherokee7.08×Cars & Mobility
ULTA Beauty3.33×Beauty & Wellness
Income tax7.72×Business & Career
Thandie Newton11.85×Movies & TV
Enterprise Rent-A-Car3.65×Cars & Mobility
Poshmark3.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burlington audience
TraitClusterScore
Quality AwarenessPREMIUM2.34
Family OrientationCONSERVATISM1.66
Price SensitivityPREMIUM1.57
Luxury OrientationPREMIUM1.48
LGBTQ+ IdentityOPEN1.42
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Burlington
CountryShare
United States86.7%
Canada3.7%
Puerto Rico2.5%

See Burlington audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Burlington have in United States?

Burlington has an estimated audience of 33,197,624 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Burlington fans?

76.5% of Burlington fans are female, 23.5% are male, with an average age of 37.8 years.

Which brands do Burlington fans like most?

Burlington fans show strongest brand affinity for Kia Sportage (39.38×), Vanessa Kirby (15.35×), and Amanda Seyfried (13.69×) over the country average.

Where do Burlington fans live in United States?

Burlington fans in United States are most concentrated in Texas (reach 5,546,645), Florida (reach 4,305,473), and California (reach 3,998,903). These three regions account for the largest share of the active audience.

What other brands do Burlington fans also like?

Beyond Burlington itself, the audience over-indexes on Vanessa Kirby (15.35×), Amanda Seyfried (13.69×), Autism Awareness (10.91×), and Diabetes mellitus awareness (7.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burlington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.