A data profile of the people who buy, follow and care about Ali Baba in United States — modelled from more than twelve digital signal sources. Ali Baba has an estimated audience of 1,165,238 people in United States.
The average Ali Baba fan in United States is 35.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Loyalty program, Groupon, Deal of the day, with strongest over-indexing on Loyalty program (33.51× the country average).
Demographically, the Ali Baba audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ali Baba fan in United States is balanced, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.
The key figures that characterise the Ali Baba profile in United States.
51.1% are female, 48.9% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.0 |
| Estimated audience size | 1,165,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Ali Baba audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.4% |
| China | 10.8% |
| India | 5.7% |
Where the Ali Baba audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~100K | 1.58× | |
| 02 | California | ~200K | 1.56× | |
| 03 | Hawaii | ~7K | 1.48× | |
| 04 | New Jersey | ~40K | 1.36× | |
| 05 | New York | ~80K | 1.32× | |
| 06 | Georgia | ~40K | 1.30× | |
| 07 | Utah | ~10K | 1.29× | |
| 08 | Nevada | ~10K | 1.26× | |
| 09 | Texas | ~100K | 1.24× | |
| 10 | Delaware | ~4K | 1.20× | |
| 11 | Louisiana | ~20K | 1.18× | |
| 12 | South Carolina | ~20K | 1.14× | |
| 13 | Connecticut | ~10K | 1.13× | |
| 14 | Maryland | ~20K | 1.12× | |
| 15 | Arizona | ~20K | 1.11× | |
| 16 | Mississippi | ~10K | 1.09× | |
| 17 | Washington | ~20K | 1.08× | |
| 18 | Oregon | ~10K | 1.07× | |
| 19 | Washington, District of Columbia | ~3K | 1.04× | |
| 20 | Virginia | ~30K | 1.03× | |
| 21 | Alabama | ~20K | 1.03× | |
| 22 | Tennessee | ~20K | 1.02× | |
| 23 | Illinois | ~40K | 1.01× | |
| 24 | Massachusetts | ~20K | 1.00× | |
| 25 | Arkansas | ~9K | 1.00× | |
| 26 | North Carolina | ~30K | 0.99× | |
| 27 | Michigan | ~30K | 0.98× | |
| 28 | Idaho | ~5K | 0.98× | |
| 29 | Colorado | ~20K | 0.95× | |
| 30 | Oklahoma | ~10K | 0.94× | |
| 31 | Missouri | ~20K | 0.93× | |
| 32 | Pennsylvania | ~30K | 0.92× | |
| 33 | Kentucky | ~10K | 0.89× | |
| 34 | Rhode Island | ~3K | 0.89× | |
| 35 | Indiana | ~20K | 0.88× | |
| 36 | Minnesota | ~10K | 0.88× | |
| 37 | Ohio | ~30K | 0.87× | |
| 38 | Kansas | ~8K | 0.87× | |
| 39 | Alaska | ~2K | 0.86× | |
| 40 | New Mexico | ~4K | 0.80× | |
| 41 | Nebraska | ~4K | 0.80× | |
| 42 | Wisconsin | ~10K | 0.78× | |
| 43 | New Hampshire | ~3K | 0.76× | |
| 44 | North Dakota | ~2K | 0.75× | |
| 45 | Montana | ~2K | 0.72× | |
| 46 | Iowa | ~6K | 0.71× | |
| 47 | West Virginia | ~4K | 0.70× | |
| 48 | South Dakota | ~2K | 0.69× | |
| 49 | Maine | ~3K | 0.68× | |
| 50 | Vermont | ~1K | 0.67× |
The strongest cross-interests of the Ali Baba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loyalty program | Shopping | 33.51× | ||
| 02 | Social shopping | Shopping | 15.44× | ||
| 03 | Groupon | Internet & Social Media | 10.99× | ||
| 04 | Deal of the day | Shopping | 8.96× | ||
| 05 | Formal wear | Fashion & Accessoires | 8.44× | ||
| 06 | Cyber Monday | Shopping | 8.40× | ||
| 07 | Air Jordan | Fashion & Accessoires | 6.49× | ||
| 08 | Dancehalls | Music & Radio | 4.97× | ||
| 09 | Home automation | Technology & Electronics | 4.67× | ||
| 10 | Sex and the City | Movies & TV | 4.40× | ||
| 11 | FedEx | Business & Career | 4.15× | ||
| 12 | Drop shipping | Shopping | 4.14× | ||
| 13 | Sustainable energy | Home & Garden | 4.01× | ||
| 14 | Black Friday (shopping) | Shopping | 3.70× | ||
| 15 | Mortgage loans | Business & Career | 3.46× | ||
| 16 | Sunglasses | Fashion & Accessoires | 3.36× | ||
| 17 | McDonald's | Food & Beverages | 2.49× | ||
| 18 | Subway | Food & Beverages | 2.47× | ||
| 19 | Trader Joe's | Shopping | 2.36× | ||
| 20 | Personal finance | Business & Career | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.35× | |
| Convenience Orientation | PREMIUM | 2.11× | |
| Family Orientation | CONSERVATISM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| DIY Mentality | THRILL | 0.69× | |
| Tradition | CONSERVATISM | 0.81× |
Ali Baba has an estimated audience of 1,165,238 people in United States, concentrated in California and Florida.
51.1% of Ali Baba fans are female, 48.9% are male, with an average age of 35.0 years.
Ali Baba fans show strongest brand affinity for Loyalty program (33.51×), Groupon (10.99×), and Deal of the day (8.96×) over the country average.
Ali Baba fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ali Baba itself, the audience over-indexes on Groupon (10.99×), Deal of the day (8.96×), Cyber Monday (8.4×), and Social shopping (15.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ali Baba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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