Ali Baba Audience in Germany
A data profile of the people who buy, follow and care about Ali Baba in Germany — modelled from more than twelve digital signal sources. Ali Baba has an estimated audience of 344,846 people in Germany.
The average Ali Baba fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Discount card, TRT Haber, Hürriyet, with strongest over-indexing on Discount card (54.76× the country average).
Demographically, the Ali Baba audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ali Baba fan in Germany is balanced, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.
At a glance
The key figures that characterise the Ali Baba profile in Germany.
Search interest · 12-month trend
Demographics of Ali Baba fans
45.2% are female, 54.8% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 37.7 |
| Estimated audience size | 344,846 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Ali Baba audience comes from Germany.
| Country | Share |
|---|---|
| United States | 11.4% |
| China | 10.8% |
| India | 5.7% |
Geography
Where the Ali Baba audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.44× | |
| 02 | Hessen | ~30K | 1.31× | |
| 03 | Baden-Württemberg | ~60K | 1.25× | |
| 04 | Niedersachsen | ~40K | 1.18× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.13× | |
| 06 | Bremen | ~3K | 1.13× | |
| 07 | Hamburg | ~8K | 1.04× | |
| 08 | Bayern | ~60K | 1.03× | |
| 09 | Rheinland-Pfalz | ~20K | 1.00× | |
| 10 | Brandenburg | ~10K | 0.96× | |
| 11 | Schleswig-Holstein | ~10K | 0.94× | |
| 12 | Saarland | ~4K | 0.90× | |
| 13 | Sachsen | ~10K | 0.75× | |
| 14 | Thüringen | ~6K | 0.73× | |
| 15 | Sachsen-Anhalt | ~6K | 0.67× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ali Baba audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount card | Shopping | 54.76× | ||
| 02 | TRT Haber | Movies & TV | 21.94× | ||
| 03 | E.Leclerc | Shopping | 20.00× | ||
| 04 | Hürriyet | News | 17.01× | ||
| 05 | Cash on delivery | Business & Career | 16.05× | ||
| 06 | Formal wear | Fashion & Accessoires | 15.36× | ||
| 07 | Scrabble | Games | 14.59× | ||
| 08 | Passive income | Business & Career | 12.97× | ||
| 09 | Anthony Hopkins | Movies & TV | 10.11× | ||
| 10 | Purchase discount | Shopping | 9.31× | ||
| 11 | Loyalty program | Shopping | 9.18× | ||
| 12 | Alexis Bledel | Movies & TV | 7.75× | ||
| 13 | Cyber Monday | Shopping | 6.48× | ||
| 14 | Anime and manga fandom | Literature | 4.05× | ||
| 15 | Sunglasses | Fashion & Accessoires | 3.63× | ||
| 16 | AliExpress | Shopping | 3.55× | ||
| 17 | Black Friday (shopping) | Shopping | 3.36× | ||
| 18 | Sex and the City | Movies & TV | 3.35× | ||
| 19 | Tagesschau | Movies & TV | 1.75× | ||
| 20 | TikTok | Internet & Social Media | 1.58× |
Personality of the Ali Baba audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 11.09× | |
| Spirituality | BALANCE | 1.33× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Risk Appetite | THRILL | 0.81× | |
| DIY Mentality | THRILL | 0.83× |
Frequently asked questions
How many fans does Ali Baba have in Germany?
Ali Baba has an estimated audience of 344,846 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ali Baba fans?
45.2% of Ali Baba fans are female, 54.8% are male, with an average age of 37.7 years.
Which brands do Ali Baba fans like most?
Ali Baba fans show strongest brand affinity for Discount card (54.76×), TRT Haber (21.94×), and Hürriyet (17.01×) over the country average.
Where do Ali Baba fans live in Germany?
Ali Baba fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Ali Baba fans also like?
Beyond Ali Baba itself, the audience over-indexes on TRT Haber (21.94×), Hürriyet (17.01×), Formal wear (15.36×), and Cyber Monday (6.48×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ali Baba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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