Ricarda Lang Audience in Germany
Ricarda Lang has an estimated audience of 2,361,832 people in Germany. 64.0% are female, 36.0% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Jotex, Satire, Real property, German television comedy.
The average Ricarda Lang fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Jotex, Satire, with strongest over-indexing on Western Union (11.12× the country average). Demographically, the Ricarda Lang audience skews more female with an average age of 41.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Ricarda Lang fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 41.6 |
| Estimated audience size | 2,361,832 |
Audience persona
The typical Ricarda Lang fan in Germany is more female, around 41.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 455,332 | 0.88× |
| Bayern | 364,750 | 0.96× |
| Baden-Württemberg | 323,696 | 1× |
| Niedersachsen | 219,128 | 0.96× |
| Sachsen | 164,401 | 1.42× |
| Hessen | 151,075 | 0.84× |
| Rheinland-Pfalz | 110,752 | 0.94× |
| Berlin | 106,629 | 1.01× |
| Brandenburg | 89,893 | 1.23× |
| Thüringen | 79,813 | 1.33× |
| Schleswig-Holstein | 73,726 | 0.87× |
| Sachsen-Anhalt | 67,953 | 1.11× |
| Mecklenburg-Vorpommern | 50,346 | 1.12× |
| Hamburg | 45,318 | 0.85× |
| Saarland | 23,938 | 0.83× |
| Bremen | 13,537 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 11.12× | Business & Career |
| Jotex | 39.85× | Shopping |
| Satire | 6.81× | Literature |
| Real property | 6.37× | Home & Garden |
| German television comedy | 6.95× | Movies & TV |
| Sam Neill | 12.26× | Movies & TV |
| Sustainable energy | 3.83× | Home & Garden |
| Franz Zappa | 18.59× | Music & Radio |
| Reinhard Mey | 6.14× | Music & Radio |
| Renewable energy | 3.13× | Business & Career |
| Love Actually | 7.14× | Movies & TV |
| Spiegel Online | 2.11× | News |
| RTL Television | 3.19× | Movies & TV |
| Markus Lanz | 3.36× | Movies & TV |
| Pets | 1.7× | Pets & Animals |
| Image scanner | 10.32× | Technology & Electronics |
| Der Tagesspiegel | 3.12× | News |
| Storm of Love | 3.27× | Movies & TV |
| Tagesschau | 1.58× | Movies & TV |
| Solidarity | 4.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.33 |
| Sustainability | BALANCE | 2.22 |
| Pet Ownership | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Community Orientation | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.5% |
| Austria | 2.4% |
| Switzerland | 1.7% |
See Ricarda Lang audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Ricarda Lang have in Germany?
Ricarda Lang has an estimated audience of 2,361,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ricarda Lang fans?
64.0% of Ricarda Lang fans are female, 36.0% are male, with an average age of 41.6 years.
Which brands do Ricarda Lang fans like most?
Ricarda Lang fans show strongest brand affinity for Western Union (11.12×), Jotex (39.85×), and Satire (6.81×) over the country average.
Where do Ricarda Lang fans live in Germany?
Ricarda Lang fans in Germany are most concentrated in Nordrhein-Westfalen (reach 455,332), Bayern (reach 364,750), and Baden-Württemberg (reach 323,696). These three regions account for the largest share of the active audience.
What other brands do Ricarda Lang fans also like?
Beyond Ricarda Lang itself, the audience over-indexes on Jotex (39.85×), Satire (6.81×), Real property (6.37×), and German television comedy (6.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ricarda Lang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.