Cash on delivery Audience in Germany
Cash on delivery has an estimated audience of 344,362 people in Germany. 52.8% are female, 47.2% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gown, Little black dress, Loyalty program, Evening gown, Cardigan (sweater).
The average Cash on delivery fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gown, Little black dress, Loyalty program, with strongest over-indexing on Gown (12.36× the country average). Demographically, the Cash on delivery audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Cash on delivery fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 36.3 |
| Estimated audience size | 344,362 |
Audience persona
The typical Cash on delivery fan in Germany is balanced, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Gown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,672 | 1.15× |
| Bayern | 59,829 | 1.08× |
| Baden-Württemberg | 48,190 | 1.03× |
| Niedersachsen | 32,555 | 0.97× |
| Hessen | 31,986 | 1.22× |
| Berlin | 18,397 | 1.19× |
| Rheinland-Pfalz | 16,566 | 0.96× |
| Sachsen | 15,781 | 0.93× |
| Schleswig-Holstein | 11,401 | 0.92× |
| Brandenburg | 9,130 | 0.85× |
| Hamburg | 8,796 | 1.13× |
| Thüringen | 7,468 | 0.85× |
| Sachsen-Anhalt | 7,215 | 0.81× |
| Mecklenburg-Vorpommern | 5,671 | 0.86× |
| Saarland | 4,449 | 1.05× |
| Bremen | 2,887 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gown | 12.36× | Fashion & Accessoires |
| Little black dress | 18.03× | Fashion & Accessoires |
| Loyalty program | 18.89× | Shopping |
| Evening gown | 15.7× | Fashion & Accessoires |
| Cardigan (sweater) | 12.3× | Fashion & Accessoires |
| Foundation (cosmetics) | 11.55× | Beauty & Wellness |
| Nail polish | 9.35× | Beauty & Wellness |
| Coat (clothing) | 9.36× | Fashion & Accessoires |
| Black Friday | 9.05× | Shopping |
| Cyber Monday | 7.65× | Shopping |
| Groupon | 9.53× | Internet & Social Media |
| Beauty & Fashion | 10.55× | Beauty & Wellness |
| Discount card | 19.82× | Shopping |
| Sleeve | 9.77× | Fashion & Accessoires |
| Deal of the day | 7.33× | Shopping |
| Party dress | 8.47× | Fashion & Accessoires |
| Eye liner | 9.86× | Beauty & Wellness |
| Sheath dress | 26.45× | Fashion & Accessoires |
| Cocktail dress | 22.29× | Fashion & Accessoires |
| Buy one, get one free | 13.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 20.34 |
| Individualism | JOY | 2.5 |
| Career Orientation | POWER | 1.59 |
| Luxury Orientation | PREMIUM | 1.52 |
| Social Media Usage | JOY | 1.24 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 14.5% |
| Philippines | 9.4% |
| China | 7.0% |
See Cash on delivery audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cash on delivery have in Germany?
Cash on delivery has an estimated audience of 344,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cash on delivery fans?
52.8% of Cash on delivery fans are female, 47.2% are male, with an average age of 36.3 years.
Which brands do Cash on delivery fans like most?
Cash on delivery fans show strongest brand affinity for Gown (12.36×), Little black dress (18.03×), and Loyalty program (18.89×) over the country average.
Where do Cash on delivery fans live in Germany?
Cash on delivery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,672), Bayern (reach 59,829), and Baden-Württemberg (reach 48,190). These three regions account for the largest share of the active audience.
What other brands do Cash on delivery fans also like?
Beyond Cash on delivery itself, the audience over-indexes on Little black dress (18.03×), Loyalty program (18.89×), Evening gown (15.7×), and Cardigan (sweater) (12.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cash on delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.