Buy one, get one free Audience in Germany
Buy one, get one free has an estimated audience of 1,305,538 people in Germany. 58.2% are female, 41.8% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Motatos, Purchase discount, Terrace (building), Obi (store), Bauhaus.
The average Buy one, get one free fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Motatos, Purchase discount, Terrace (building), with strongest over-indexing on Motatos (18.06× the country average). Demographically, the Buy one, get one free audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Buy one, get one free fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 41.5 |
| Estimated audience size | 1,305,538 |
Audience persona
The typical Buy one, get one free fan in Germany is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Motatos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,314 | 0.42× |
| Bayern | 92,736 | 0.44× |
| Hessen | 59,942 | 0.6× |
| Baden-Württemberg | 52,568 | 0.3× |
| Thüringen | 43,354 | 1.3× |
| Niedersachsen | 43,061 | 0.34× |
| Sachsen-Anhalt | 42,106 | 1.24× |
| Berlin | 41,159 | 0.71× |
| Rheinland-Pfalz | 40,283 | 0.62× |
| Brandenburg | 39,025 | 0.96× |
| Mecklenburg-Vorpommern | 37,032 | 1.49× |
| Saarland | 36,814 | 2.3× |
| Bremen | 36,127 | 3.24× |
| Sachsen | 35,052 | 0.55× |
| Schleswig-Holstein | 34,501 | 0.74× |
| Hamburg | 22,703 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motatos | 18.06× | Shopping |
| Purchase discount | 11.86× | Shopping |
| Terrace (building) | 6.61× | Home & Garden |
| Obi (store) | 3.14× | Shopping |
| Bauhaus | 3.36× | Shopping |
| Garden centre | 5.45× | Home & Garden |
| Hand tool | 5.63× | Home & Garden |
| Balcony | 5.46× | Home & Garden |
| Semi-detached | 8.46× | Home & Garden |
| Garden tool | 7.27× | Home & Garden |
| Terraced house | 5.78× | Home & Garden |
| Jewellery chain | 19.05× | Fashion & Accessoires |
| Lawn | 4.52× | Home & Garden |
| Galatasaray S.K. | 3.26× | Sports |
| Living room | 3.49× | Home & Garden |
| Fenerbahçe S.K. | 5.91× | Sports |
| Home repair | 3.48× | Home & Garden |
| Lawn mower | 7.05× | Home & Garden |
| Home construction | 3.37× | Home & Garden |
| Costume jewelry | 6.04× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 8.38 |
| Sustainability | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Creativity | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Taiwan | 7.9% |
| Japan | 6.7% |
See Buy one, get one free audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Buy one, get one free have in Germany?
Buy one, get one free has an estimated audience of 1,305,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buy one, get one free fans?
58.2% of Buy one, get one free fans are female, 41.8% are male, with an average age of 41.5 years.
Which brands do Buy one, get one free fans like most?
Buy one, get one free fans show strongest brand affinity for Motatos (18.06×), Purchase discount (11.86×), and Terrace (building) (6.61×) over the country average.
Where do Buy one, get one free fans live in Germany?
Buy one, get one free fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,314), Bayern (reach 92,736), and Hessen (reach 59,942). These three regions account for the largest share of the active audience.
What other brands do Buy one, get one free fans also like?
Beyond Buy one, get one free itself, the audience over-indexes on Purchase discount (11.86×), Terrace (building) (6.61×), Obi (store) (3.14×), and Bauhaus (3.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buy one, get one free. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.