Rascasse Audience Intelligence

Buy one, get one free Audience in Germany

A data profile of the people who buy, follow and care about Buy one, get one free in Germany — modelled from more than twelve digital signal sources. Buy one, get one free has an estimated audience of 1,305,538 people in Germany.

#2635among Topic in Germany#179in Shopping

The average Buy one, get one free fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motatos, Purchase discount, Terrace (building), with strongest over-indexing on Motatos (18.06× the country average).

Demographically, the Buy one, get one free audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buy one, get one free fan in Germany is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Motatos.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buy one, get one free profile in Germany.

Audience size
1.3M
in Germany
Gender
58.2%♀
41.8% male
Age
41.5
average years
Country rank
#5079
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buy one, get one free fans

58.2% are female, 41.8% are male, average age 41.5.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Buy one, get one free audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age41.5
Estimated audience size1,305,538
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Buy one, get one free audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3925%
40-4925%
50+21%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Buy one, get one free audience comes from Germany.

Worldwide audience distribution share by country for Buy one, get one free
CountryShare
United States18.1%
Taiwan7.9%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buy one, get one free audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buy one, get one free fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.25×
02Saarland~20K1.15×
03Mecklenburg-Vorpommern~30K1.05×
04Sachsen-Anhalt~30K1.03×
05Thüringen~30K1.03×
06Brandenburg~40K0.99×
07Schleswig-Holstein~50K0.97×
08Hamburg~30K0.97×
09Rheinland-Pfalz~60K0.96×
10Sachsen~60K0.95×
11Berlin~60K0.94×
12Niedersachsen~100K0.92×
13Hessen~90K0.92×
14Baden-Württemberg~200K0.90×
15Bayern~200K0.86×
16Nordrhein-Westfalen~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Buy one, get one free, Germany
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buy one, get one free audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buy one, get one free audience
#·InterestCategoryAffinity×
01Jewellery chainFashion & Accessoires19.05×
02MotatosShopping18.06×
03Purchase discountShopping11.86×
04Semi-detachedHome & Garden8.46×
05Garden toolHome & Garden7.27×
06Lawn mowerHome & Garden7.05×
07Terrace (building)Home & Garden6.61×
08Costume jewelryFashion & Accessoires6.04×
09Fenerbahçe S.K.Sports5.91×
10Terraced houseHome & Garden5.78×
11Hand toolHome & Garden5.63×
12BalconyHome & Garden5.46×
13Garden centreHome & Garden5.45×
14LawnHome & Garden4.52×
15Living roomHome & Garden3.49×
16Home repairHome & Garden3.48×
17Home constructionHome & Garden3.37×
18BauhausShopping3.36×
19Galatasaray S.K.Sports3.26×
20Obi (store)Shopping3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buy one, get one free audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buy one, get one free audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.40×
Luxury OrientationPREMIUM2.06×
Design AffinityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buy one, get one free audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
TraditionCONSERVATISM0.78×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buy one, get one free have in Germany?

Buy one, get one free has an estimated audience of 1,305,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buy one, get one free fans?

58.2% of Buy one, get one free fans are female, 41.8% are male, with an average age of 41.5 years.

03

Which brands do Buy one, get one free fans like most?

Buy one, get one free fans show strongest brand affinity for Motatos (18.06×), Purchase discount (11.86×), and Terrace (building) (6.61×) over the country average.

04

Where do Buy one, get one free fans live in Germany?

Buy one, get one free fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buy one, get one free fans also like?

Beyond Buy one, get one free itself, the audience over-indexes on Purchase discount (11.86×), Terrace (building) (6.61×), Obi (store) (3.14×), and Bauhaus (3.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Buy one, get one free audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buy one, get one free. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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