Motatos Audience in Germany
Motatos has an estimated audience of 2,496,596 people in Germany. 59.8% are female, 40.2% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handball-Bundesliga, Tagesschau, Pillow, Western Union, Discount card.
The average Motatos fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handball-Bundesliga, Tagesschau, Pillow, with strongest over-indexing on Handball-Bundesliga (9.58× the country average). Demographically, the Motatos audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Motatos fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.9 |
| Estimated audience size | 2,496,596 |
Audience persona
The typical Motatos fan in Germany is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Handball-Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,989 | 0.95× |
| Bayern | 378,426 | 0.94× |
| Baden-Württemberg | 312,816 | 0.92× |
| Niedersachsen | 283,740 | 1.17× |
| Hessen | 159,602 | 0.84× |
| Sachsen | 135,974 | 1.11× |
| Rheinland-Pfalz | 135,472 | 1.08× |
| Schleswig-Holstein | 94,571 | 1.05× |
| Sachsen-Anhalt | 90,439 | 1.4× |
| Brandenburg | 88,771 | 1.15× |
| Berlin | 80,330 | 0.72× |
| Thüringen | 78,528 | 1.23× |
| Mecklenburg-Vorpommern | 52,152 | 1.09× |
| Hamburg | 40,848 | 0.72× |
| Saarland | 28,006 | 0.91× |
| Bremen | 15,007 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handball-Bundesliga | 9.58× | Sports |
| Tagesschau | 2.34× | Movies & TV |
| Pillow | 5.36× | Home & Garden |
| Western Union | 4.28× | Business & Career |
| Discount card | 9.81× | Shopping |
| Purchase discount | 5.59× | Shopping |
| Payback | 3.85× | Shopping |
| Satire | 3.66× | Literature |
| Transfermarkt | 2.2× | Sports |
| Bedroom furniture | 3.67× | Home & Garden |
| Netto Marken-Discount | 1.73× | Shopping |
| Family | 1.51× | Kids & Family |
| RTL Television | 2.45× | Movies & TV |
| German television comedy | 4.16× | Movies & TV |
| Headphones | 3.97× | Technology & Electronics |
| REWE | 1.56× | Shopping |
| Hygiene | 2.28× | Beauty & Wellness |
| ICloud | 3.38× | Technology & Electronics |
| Vacations | 1.78× | Travel & Leisure |
| Black Friday (shopping) | 1.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.65 |
| Indulgence | JOY | 1.16 |
| Design Affinity | PREMIUM | 1.1 |
| Sports Activity | POWER | 1.07 |
| Creativity | OPEN | 1.05 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.9% |
| Denmark | 10.1% |
| Austria | 3.0% |
See Motatos audiences in other countries
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Frequently asked questions
How many fans does Motatos have in Germany?
Motatos has an estimated audience of 2,496,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motatos fans?
59.8% of Motatos fans are female, 40.2% are male, with an average age of 41.9 years.
Which brands do Motatos fans like most?
Motatos fans show strongest brand affinity for Handball-Bundesliga (9.58×), Tagesschau (2.34×), and Pillow (5.36×) over the country average.
Where do Motatos fans live in Germany?
Motatos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,989), Bayern (reach 378,426), and Baden-Württemberg (reach 312,816). These three regions account for the largest share of the active audience.
What other brands do Motatos fans also like?
Beyond Motatos itself, the audience over-indexes on Tagesschau (2.34×), Pillow (5.36×), Western Union (4.28×), and Discount card (9.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motatos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.