Rascasse Audience Intelligence

Motatos Target Market in Germany

Name: Motatos — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Motatos in Germany — modelled from more than twelve digital signal sources. Motatos has an estimated audience of 2,364,166 people in Germany.

#339among Brand in Germany #112in Shopping

The average Motatos fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Buy one, get one free, Discount card, Purchase discount, with strongest over-indexing on Buy one, get one free (18.06× the country average).

Demographically, the Motatos audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motatos fan in Germany is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Buy one, get one free.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motatos profile in Germany.

Audience size

2.4M

in Germany

Gender

60.7%♀

39.3% male

Age

41.6

average years

Country rank

#2808

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Motatos

60.7% are female, 39.3% are male, average age 41.6.

Fig. 02

Gender split

60.7%

Female

39.3%

Male

Demographic split for Motatos audience in Germany
Metric	Value
Female	60.7%
Male	39.3%
Average age	41.6
Estimated audience size	2,364,166

Fig. 03

Age distribution

Age distribution of the Motatos audience in Germany
Age bracket	Share	%
16-19		12%
20-29		18%
30-39		23%
40-49		26%
50+		21%

Fig. 04

Worldwide distribution

85.4%

of the worldwide Motatos audience comes from Germany.

Worldwide audience distribution share by country for Motatos
Country	Share
Germany	85.4%
Denmark	9.7%
Austria	2.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motatos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motatos customers by region in Germany
#	Region	Reach	×
01	Sachsen-Anhalt	~90K	1.43×
02	Thüringen	~80K	1.26×
03	Brandenburg	~90K	1.18×
04	Niedersachsen	~300K	1.14×
05	Mecklenburg-Vorpommern	~50K	1.14×
06	Sachsen	~100K	1.12×
07	Rheinland-Pfalz	~100K	1.07×
08	Schleswig-Holstein	~90K	1.05×
09	Saarland	~30K	0.95×
10	Bayern	~400K	0.92×
11	Nordrhein-Westfalen	~500K	0.90×
12	Baden-Württemberg	~300K	0.90×
13	Hessen	~200K	0.82×
14	Bremen	~20K	0.73×
15	Hamburg	~40K	0.71×
16	Berlin	~80K	0.68×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motatos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motatos audience
#	Interest	Category	×
01	Discount card	Shopping	18.13×
02	Buy one, get one free	Shopping	18.06×
03	Purchase discount	Shopping	9.28×
04	Bedroom furniture	Home & Garden	4.47×
05	Pillow	Home & Garden	4.39×
06	Kitchen	Home & Garden	2.42×
07	Cyber Monday	Shopping	2.30×
08	Western Union	Business & Career	2.15×
09	Nature	Home & Garden	1.98×
10	Vacations	Travel & Leisure	1.98×
11	Volunteering	Politics & Society	1.94×
12	Netto Marken-Discount	Shopping	1.93×
13	RTL Television	Movies & TV	1.89×
14	Email	Technology & Electronics	1.84×
15	Supermarket	Shopping	1.77×
16	Family	Kids & Family	1.76×
17	Black Friday (shopping)	Shopping	1.68×
18	Tattoos	Fashion & Accessoires	1.61×
19	Kaufland	Shopping	1.60×
20	REWE	Shopping	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motatos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Motatos audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	4.32×
Extroversion	THRILL	1.27×
Indulgence	JOY	1.23×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Motatos audience · Rather not
Trait	Cluster	Score
Sports Activity	POWER	0.87×
Pet Ownership	JOY	0.92×
Luxury Orientation	PREMIUM	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Motatos's target market in Germany?

Motatos's target market in Germany covers an estimated 2,364,166 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Motatos customers?

60.7% of the Motatos audience are female, 39.3% are male, with an average age of 41.6 years.

Which brands do Motatos fans like most?

Motatos fans show strongest brand affinity for Buy one, get one free (18.06×), Discount card (18.13×), and Purchase discount (9.28×) over the country average.

Where do Motatos fans live in Germany?

Motatos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Motatos fans also like?

Beyond Motatos itself, the audience over-indexes on Discount card (18.13×), Purchase discount (9.28×), Bedroom furniture (4.47×), and Pillow (4.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

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IKEA (19,312,673)
Lidl (19,126,505)
Amazon.com (18,995,336)
REWE (18,725,823)

See Motatos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motatos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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