Rascasse Audience Intelligence

Buy one, get one free Audience in United States

A data profile of the people who buy, follow and care about Buy one, get one free in United States — modelled from more than twelve digital signal sources. Buy one, get one free has an estimated audience of 11,748,634 people in United States.

#1998among Topic in United States#92in Shopping

The average Buy one, get one free fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Special Offers, Discount card, Macy's, with strongest over-indexing on Special Offers (10.62× the country average).

Demographically, the Buy one, get one free audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buy one, get one free fan in United States is more female, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Special Offers.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buy one, get one free profile in United States.

Audience size
11.7M
in United States
Gender
57.4%♀
42.6% male
Age
42.8
average years
Country rank
#3043
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buy one, get one free fans

57.4% are female, 42.6% are male, average age 42.8.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Buy one, get one free audience in United States
MetricValue
Female57.4%
Male42.6%
Average age42.8
Estimated audience size11,748,634
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Buy one, get one free audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Buy one, get one free audience comes from United States.

Worldwide audience distribution share by country for Buy one, get one free
CountryShare
United States18.1%
Taiwan7.9%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buy one, get one free audience in United States is strongest.

Fig. 05

Top regions by affinity

Buy one, get one free fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.38×
02Florida~1M1.37×
03Texas~1.5M1.26×
04South Carolina~200K1.20×
05Virginia~300K1.16×
06North Carolina~400K1.15×
07Alabama~200K1.13×
08California~1.5M1.12×
09Illinois~400K1.11×
10Missouri~200K1.09×
11Nebraska~60K1.08×
12New York~700K1.07×
13Kentucky~200K1.06×
14Oklahoma~100K1.06×
15Michigan~300K1.05×
16New Jersey~300K1.05×
17Nevada~100K1.05×
18Arizona~200K1.04×
19Tennessee~200K1.04×
20Maryland~200K1.04×
21Louisiana~200K1.04×
22Ohio~400K1.03×
23Indiana~200K1.03×
24Wisconsin~200K1.02×
25Mississippi~100K1.02×
26North Dakota~20K1.02×
27Utah~100K1.01×
28Hawaii~50K1.00×
29Alaska~30K1.00×
30Kansas~90K0.99×
31Delaware~30K0.99×
32Vermont~20K0.99×
33Arkansas~90K0.98×
34Montana~30K0.97×
35West Virginia~50K0.96×
36South Dakota~30K0.96×
37Pennsylvania~400K0.94×
38Washington~200K0.94×
39Connecticut~100K0.94×
40Iowa~90K0.94×
41Rhode Island~40K0.94×
42New Mexico~50K0.93×
43Washington, District of Columbia~30K0.93×
44Idaho~50K0.92×
45New Hampshire~40K0.91×
46Colorado~200K0.90×
47Minnesota~200K0.90×
48Oregon~100K0.90×
49Maine~40K0.90×
50Massachusetts~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Buy one, get one free, United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buy one, get one free audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buy one, get one free audience
#·InterestCategoryAffinity×
01Discount cardShopping11.27×
02Special OffersShopping10.62×
03Loyalty programShopping3.47×
04Garage saleFashion & Accessoires2.93×
05BudgetPolitics & Society2.45×
06DiscountingShopping2.29×
07CoachFashion & Accessoires2.12×
08Outback SteakhouseFood & Beverages2.02×
09Macy'sShopping2.01×
10Dillard'sFashion & Accessoires1.95×
11Texas RoadhouseFood & Beverages1.93×
12Buffalo Wild WingsFood & Beverages1.93×
13Golf ChannelSports1.87×
14LongHorn SteakhouseFood & Beverages1.82×
15Culver'sFood & Beverages1.79×
16Golf equipmentSports1.78×
17Google DocsInternet & Social Media1.70×
18Olive GardenFood & Beverages1.63×
19HomeGoodsHome & Garden1.62×
20Black Friday (shopping)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buy one, get one free audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buy one, get one free audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.95×
Early Adopter MentalityPOWER1.45×
Luxury OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buy one, get one free audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
TraditionCONSERVATISM0.85×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buy one, get one free have in United States?

Buy one, get one free has an estimated audience of 11,748,634 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buy one, get one free fans?

57.4% of Buy one, get one free fans are female, 42.6% are male, with an average age of 42.8 years.

03

Which brands do Buy one, get one free fans like most?

Buy one, get one free fans show strongest brand affinity for Special Offers (10.62×), Discount card (11.27×), and Macy's (2.01×) over the country average.

04

Where do Buy one, get one free fans live in United States?

Buy one, get one free fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Buy one, get one free fans also like?

Beyond Buy one, get one free itself, the audience over-indexes on Discount card (11.27×), Macy's (2.01×), Texas Roadhouse (1.93×), and Google Docs (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Buy one, get one free audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buy one, get one free. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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