Buy one, get one free Audience in United States

Buy one, get one free logo

Buy one, get one free has an estimated audience of 11,748,634 people in United States. 57.4% are female, 42.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Special Offers, Discount card, Macy's, Texas Roadhouse, Google Docs.

The average Buy one, get one free fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Special Offers, Discount card, Macy's, with strongest over-indexing on Special Offers (10.62× the country average). Demographically, the Buy one, get one free audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Buy one, get one free fans

Demographic split for Buy one, get one free audience in United States
MetricValue
Female57.4%
Male42.6%
Average age42.8
Estimated audience size11,748,634

Audience persona

The typical Buy one, get one free fan in United States is more female, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Special Offers.

Top regions in United States

Top regions ranked by reach for Buy one, get one free in United States
RegionReachAffinity
California1,628,9111.26×
Texas1,305,0281.29×
Florida1,221,9031.54×
New York772,2131.18×
Georgia525,8101.45×
Illinois459,9871.18×
North Carolina402,3491.14×
Ohio358,9350.99×
Pennsylvania353,3930.89×
Michigan319,5051.04×
Virginia316,8381.11×
New Jersey309,3301.04×
Tennessee256,5121.09×
Arizona248,1031.03×
Washington232,1290.98×
Indiana225,5801.05×
Maryland208,4421.03×
Missouri206,5511.09×
South Carolina206,2661.17×
Massachusetts206,2010.89×
Alabama204,7221.25×
Colorado174,8250.94×
Louisiana160,1671.06×
Wisconsin157,9620.89×
Oklahoma149,4991.15×
Kentucky135,6350.92×
Minnesota129,3710.77×
Nevada122,5271.08×
Oregon112,1980.83×
Utah109,7851.04×
Connecticut98,3480.83×
Arkansas95,5430.99×
Mississippi91,4150.94×
Iowa79,7990.82×
Kansas75,8570.82×
Hawaii58,7411.16×
New Mexico51,6640.88×
West Virginia46,6120.85×
Nebraska46,5630.79×
Idaho43,0440.73×
New Hampshire31,0910.67×
Washington, District of Columbia30,8310.87×
Rhode Island30,0220.8×
Delaware28,4670.88×
Alaska26,5801.06×
North Dakota25,9801.08×
Montana25,1020.77×
Maine24,7090.59×
South Dakota22,8710.84×
Wyoming21,5461.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buy one, get one free audience
BrandAffinityCategory
Special Offers10.62×Shopping
Discount card11.27×Shopping
Macy's2.01×Shopping
Texas Roadhouse1.93×Food & Beverages
Google Docs1.7×Internet & Social Media
Loyalty program3.47×Shopping
Buffalo Wild Wings1.93×Food & Beverages
Discounting2.29×Shopping
Black Friday (shopping)1.51×Shopping
Golf Channel1.87×Sports
Golf equipment1.78×Sports
Olive Garden1.63×Food & Beverages
Coach2.12×Fashion & Accessoires
Budget2.45×Politics & Society
HomeGoods1.62×Home & Garden
Garage sale2.93×Fashion & Accessoires
Golf club1.54×Sports
Deal of the day1.64×Shopping
Outback Steakhouse2.02×Food & Beverages
LongHorn Steakhouse1.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buy one, get one free audience
TraitClusterScore
Price SensitivityPREMIUM1.93
ExtroversionTHRILL1.41
Family OrientationCONSERVATISM1.31
SustainabilityBALANCE1.26
IndulgenceJOY1.2
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Buy one, get one free
CountryShare
United States18.1%
Taiwan7.9%
Japan6.7%

See Buy one, get one free audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Buy one, get one free have in United States?

Buy one, get one free has an estimated audience of 11,748,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Buy one, get one free fans?

57.4% of Buy one, get one free fans are female, 42.6% are male, with an average age of 42.8 years.

Which brands do Buy one, get one free fans like most?

Buy one, get one free fans show strongest brand affinity for Special Offers (10.62×), Discount card (11.27×), and Macy's (2.01×) over the country average.

Where do Buy one, get one free fans live in United States?

Buy one, get one free fans in United States are most concentrated in California (reach 1,628,911), Texas (reach 1,305,028), and Florida (reach 1,221,903). These three regions account for the largest share of the active audience.

What other brands do Buy one, get one free fans also like?

Beyond Buy one, get one free itself, the audience over-indexes on Discount card (11.27×), Macy's (2.01×), Texas Roadhouse (1.93×), and Google Docs (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buy one, get one free. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.