Budget Audience in United States

Budget has an estimated audience of 12,775,465 people in United States. 55.1% are female, 44.9% are male, average age 44.7. Top regions: Florida, California, Texas. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Hobby Lobby, Diaper bag.

The average Budget fan in United States is 44.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (2.7× the country average). Demographically, the Budget audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Budget fans

Demographic split for Budget audience in United States
MetricValue
Female55.1%
Male44.9%
Average age44.7
Estimated audience size12,775,465

Audience persona

The typical Budget fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Budget in United States
RegionReachAffinity
Florida1,511,7791.75×
California1,430,7851.02×
Texas1,197,0731.09×
New York852,1811.19×
Illinois458,8691.08×
Georgia413,5111.05×
Ohio411,8421.05×
North Carolina410,4251.07×
Virginia381,1311.22×
Pennsylvania350,8920.82×
Arizona332,5031.27×
Michigan324,4030.97×
New Jersey296,7270.91×
Colorado293,5061.46×
Maryland270,5131.23×
Washington262,8341.03×
Tennessee260,4651.02×
Massachusetts255,2231.01×
Indiana218,9220.94×
Missouri211,1171.03×
South Carolina180,4340.94×
Minnesota171,4520.94×
Nevada170,5421.38×
Louisiana151,3130.92×
Wisconsin147,7880.77×
Hawaii144,8812.64×
Alabama141,6130.79×
Connecticut133,8891.04×
Oklahoma131,6310.93×
Oregon129,3930.88×
Kentucky129,2110.81×
Utah111,9680.98×
Kansas81,1740.81×
Mississippi78,3460.74×
Arkansas76,2390.72×
Iowa71,0660.68×
New Mexico60,2570.94×
Washington, District of Columbia58,0091.51×
Idaho54,8990.86×
Nebraska48,8470.76×
Maine42,1800.92×
New Hampshire41,3130.82×
Alaska41,1131.5×
Rhode Island37,8050.93×
Delaware30,6110.87×
West Virginia29,3840.49×
Montana26,6840.75×
Vermont18,1410.81×
South Dakota15,6870.53×
Wyoming12,9360.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Budget audience
BrandAffinityCategory
MSN2.7×News
Staples (Canada)3.33×Business & Career
Planet Fitness2.41×Sports
Hobby Lobby2.19×Home & Garden
Diaper bag3.45×Kids & Family
LinkedIn1.89×Internet & Social Media
Aldi1.97×Shopping
Great Clips2.93×Beauty & Wellness
Nature1.5×Home & Garden
southwest airlines2.57×Travel & Leisure
Best Buy1.8×Shopping
Dollar General1.75×Shopping
Aubrey Plaza5.31×Movies & TV
Bank of America1.66×Business & Career
Credit Karma2.67×Business & Career
United States Postal Service1.67×Business & Career
Jack Black4.89×Movies & TV
Wells Fargo1.58×Business & Career
Josh Hutcherson5.77×Movies & TV
Texas Roadhouse1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Budget audience
TraitClusterScore
Family OrientationCONSERVATISM1.38
Career OrientationPOWER1.37
Price SensitivityPREMIUM1.37
Need for SecurityCONSERVATISM1.34
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Budget
CountryShare
United States31.5%
France6.4%
Italy5.7%

See Budget audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Budget have in United States?

Budget has an estimated audience of 12,775,465 people in United States, concentrated in Florida and California.

What is the gender split and age of Budget fans?

55.1% of Budget fans are female, 44.9% are male, with an average age of 44.7 years.

Which brands do Budget fans like most?

Budget fans show strongest brand affinity for MSN (2.7×), Staples (Canada) (3.33×), and Planet Fitness (2.41×) over the country average.

Where do Budget fans live in United States?

Budget fans in United States are most concentrated in Florida (reach 1,511,779), California (reach 1,430,785), and Texas (reach 1,197,073). These three regions account for the largest share of the active audience.

What other brands do Budget fans also like?

Beyond Budget itself, the audience over-indexes on Staples (Canada) (3.33×), Planet Fitness (2.41×), Hobby Lobby (2.19×), and Diaper bag (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Budget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.