Budget Audience in Germany
Budget has an estimated audience of 792,365 people in Germany. 46.6% are female, 53.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ImmoScout24, Computer security, Mechatronics, Information security, LinkedIn.
The average Budget fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ImmoScout24, Computer security, Mechatronics, with strongest over-indexing on ImmoScout24 (5.12× the country average). Demographically, the Budget audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Budget fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 41.7 |
| Estimated audience size | 792,365 |
Audience persona
The typical Budget fan in Germany is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,737 | 1.05× |
| Bayern | 146,625 | 1.15× |
| Baden-Württemberg | 114,969 | 1.06× |
| Hessen | 76,021 | 1.26× |
| Niedersachsen | 74,265 | 0.97× |
| Berlin | 41,955 | 1.18× |
| Sachsen | 41,202 | 1.06× |
| Rheinland-Pfalz | 37,116 | 0.93× |
| Schleswig-Holstein | 24,587 | 0.86× |
| Brandenburg | 23,877 | 0.97× |
| Thüringen | 20,292 | 1.01× |
| Sachsen-Anhalt | 19,472 | 0.95× |
| Hamburg | 18,547 | 1.04× |
| Mecklenburg-Vorpommern | 12,835 | 0.85× |
| Saarland | 7,196 | 0.74× |
| Bremen | 6,208 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 5.12× | Home & Garden |
| Computer security | 6.07× | Business & Career |
| Mechatronics | 15.41× | Business & Career |
| Information security | 7.19× | Business & Career |
| 2.77× | Internet & Social Media | |
| FC Bayern Munich | 2.14× | Sports |
| Risk management | 6.22× | Business & Career |
| Employment agency | 4.09× | Business & Career |
| Retail banking | 6.88× | Business & Career |
| Woolworths | 3.43× | Shopping |
| Audit | 12.63× | Business & Career |
| Google Maps | 2.07× | Internet & Social Media |
| Livemusic | 2.58× | Music & Radio |
| Hygiene | 2.62× | Beauty & Wellness |
| Mortgage calculator | 4.36× | Home & Garden |
| southwest airlines | 19.8× | Travel & Leisure |
| Commerzbank | 1.95× | Business & Career |
| Vacation rental | 3.23× | Travel & Leisure |
| GitHub | 4.08× | Internet & Social Media |
| Stuttgart | 2.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.19 |
| Career Orientation | POWER | 1.81 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.38 |
| Community Orientation | OPEN | 1.37 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| France | 6.4% |
| Italy | 5.7% |
See Budget audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Budget have in Germany?
Budget has an estimated audience of 792,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Budget fans?
46.6% of Budget fans are female, 53.4% are male, with an average age of 41.7 years.
Which brands do Budget fans like most?
Budget fans show strongest brand affinity for ImmoScout24 (5.12×), Computer security (6.07×), and Mechatronics (15.41×) over the country average.
Where do Budget fans live in Germany?
Budget fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,737), Bayern (reach 146,625), and Baden-Württemberg (reach 114,969). These three regions account for the largest share of the active audience.
What other brands do Budget fans also like?
Beyond Budget itself, the audience over-indexes on Computer security (6.07×), Mechatronics (15.41×), Information security (7.19×), and LinkedIn (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Budget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.