Rascasse Audience Intelligence

Budget Audience in Germany

A data profile of the people who buy, follow and care about Budget in Germany — modelled from more than twelve digital signal sources. Budget has an estimated audience of 792,365 people in Germany.

#3623among Topic in Germany#370in Politics & Society

The average Budget fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Computer security, ImmoScout24, Derivative (finance), with strongest over-indexing on Computer security (8.52× the country average).

Demographically, the Budget audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Budget fan in Germany is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Computer security.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Budget profile in Germany.

Audience size
792K
in Germany
Gender
46.6%♀
53.4% male
Age
41.7
average years
Country rank
#7969
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Budget fans

46.6% are female, 53.4% are male, average age 41.7.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Budget audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age41.7
Estimated audience size792,365
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Budget audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4926%
50+22%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Budget audience comes from Germany.

Worldwide audience distribution share by country for Budget
CountryShare
United States31.4%
France6.4%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Budget audience in Germany is strongest.

Fig. 05

Top regions by affinity

Budget fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.22×
02Berlin~40K1.14×
03Bayern~100K1.13×
04Sachsen~40K1.06×
05Baden-Württemberg~100K1.04×
06Thüringen~20K1.04×
07Nordrhein-Westfalen~200K1.03×
08Brandenburg~20K1.00×
09Hamburg~20K1.00×
10Sachsen-Anhalt~20K0.98×
11Niedersachsen~70K0.95×
12Rheinland-Pfalz~40K0.93×
13Bremen~6K0.93×
14Schleswig-Holstein~30K0.90×
15Mecklenburg-Vorpommern~10K0.89×
16Saarland~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Budget, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Budget audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Budget audience
#·InterestCategoryAffinity×
01Commodity marketBusiness & Career20.65×
02Derivative (finance)Business & Career19.13×
03Table Tennis World CupSports11.99×
04MechatronicsBusiness & Career11.87×
05Computer securityBusiness & Career8.52×
06Financial TimesNews8.49×
07Information securityBusiness & Career6.91×
08Retail bankingBusiness & Career6.12×
09finanzen.netBusiness & Career5.08×
10Risk managementBusiness & Career5.04×
11ImmoScout24Home & Garden3.75×
12Employment agencyBusiness & Career3.31×
13Efficient energy useTechnology & Electronics3.09×
14InnovationBusiness & Career2.57×
15WoolworthsShopping2.52×
16CommerzbankBusiness & Career2.39×
17HugendubelShopping2.24×
18RedditInternet & Social Media2.08×
19BankingBusiness & Career2.06×
20Personal financeBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Budget audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Budget audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.84×
Career OrientationPOWER1.76×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Budget audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Price SensitivityPREMIUM0.80×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Budget have in Germany?

Budget has an estimated audience of 792,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Budget fans?

46.6% of Budget fans are female, 53.4% are male, with an average age of 41.7 years.

03

Which brands do Budget fans like most?

Budget fans show strongest brand affinity for Computer security (8.52×), ImmoScout24 (3.75×), and Derivative (finance) (19.13×) over the country average.

04

Where do Budget fans live in Germany?

Budget fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Budget fans also like?

Beyond Budget itself, the audience over-indexes on ImmoScout24 (3.75×), Derivative (finance) (19.13×), Information security (6.91×), and Commodity market (20.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Budget audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Budget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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