A data profile of the people who buy, follow and care about Budget in France — modelled from more than twelve digital signal sources. Budget has an estimated audience of 2,593,288 people in France.
The average Budget fan in France is 46.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (112.34× the country average).
Demographically, the Budget audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Budget fan in France is balanced, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Budget profile in France.
50.3% are female, 49.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 46.5 |
| Estimated audience size | 2,593,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Budget audience comes from France.
| Country | Share |
|---|---|
| United States | 31.4% |
| France | 6.4% |
| Italy | 5.7% |
Where the Budget audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.55× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.15× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.10× | |
| 04 | Corsica | ~10K | 1.02× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.01× | |
| 06 | Occitanie | ~200K | 1.00× | |
| 07 | Grand Est | ~200K | 0.98× | |
| 08 | Hauts-de-France | ~200K | 0.94× | |
| 09 | Pays de la Loire | ~100K | 0.92× | |
| 10 | Brittany | ~100K | 0.85× | |
| 11 | Centre-Val de Loire | ~80K | 0.84× | |
| 12 | Normandy | ~100K | 0.82× | |
| 13 | Bourgogne-Franche-Comté | ~80K | 0.81× |
The strongest cross-interests of the Budget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 112.34× | ||
| 02 | Consumer debt | Business & Career | 30.41× | ||
| 03 | Persol | Fashion & Accessoires | 17.00× | ||
| 04 | Christmas tree | Kids & Family | 12.79× | ||
| 05 | Christmas Gift | Kids & Family | 12.66× | ||
| 06 | Sausage | Food & Beverages | 9.11× | ||
| 07 | Girl power | Politics & Society | 8.93× | ||
| 08 | Energy conservation | Home & Garden | 6.78× | ||
| 09 | Health insurance | Business & Career | 6.63× | ||
| 10 | Efficient energy use | Technology & Electronics | 4.18× | ||
| 11 | Vueling | Travel & Leisure | 4.14× | ||
| 12 | Sustainable energy | Home & Garden | 3.80× | ||
| 13 | Political science | Business & Career | 3.24× | ||
| 14 | Innovation | Business & Career | 3.13× | ||
| 15 | EBay | Shopping | 3.04× | ||
| 16 | Breaking news | Movies & TV | 2.94× | ||
| 17 | Home Appliances | Home & Garden | 2.77× | ||
| 18 | Energy | Home & Garden | 2.62× | ||
| 19 | Lidl | Shopping | 2.43× | ||
| 20 | Carrefour | Shopping | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.92× | |
| Career Orientation | POWER | 1.70× | |
| Mindfulness | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| DIY Mentality | THRILL | 0.82× | |
| Sports Activity | POWER | 0.83× |
Budget has an estimated audience of 2,593,288 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.3% of Budget fans are female, 49.7% are male, with an average age of 46.5 years.
Budget fans show strongest brand affinity for Love & Sex (112.34×), Christmas Gift (12.66×), and Christmas tree (12.79×) over the country average.
Budget fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Budget itself, the audience over-indexes on Christmas Gift (12.66×), Christmas tree (12.79×), Sausage (9.11×), and EBay (3.04×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Budget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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