Home Appliances Audience in France
Home Appliances has an estimated audience of 8,782,331 people in France. 56.6% are female, 43.4% are male, average age 46.5. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Household goods, Household, Brico Dépôt, Kitchen stove, Dishwasher.
The average Home Appliances fan in France is 46.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Household goods, Household, Brico Dépôt, with strongest over-indexing on Household goods (8.42× the country average). Demographically, the Home Appliances audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Appliances fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 46.5 |
| Estimated audience size | 8,782,331 |
Audience persona
The typical Home Appliances fan in France is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Household goods.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,820,938 | 2.43× |
| Hauts-de-France | 1,055,967 | 1.37× |
| Auvergne-Rhône-Alpes | 847,541 | 0.82× |
| Provence-Alpes-Côte d'Azur | 749,674 | 1.15× |
| Occitanie | 680,702 | 0.9× |
| Grand Est | 612,314 | 0.86× |
| Nouvelle-Aquitaine | 603,863 | 0.78× |
| Brittany | 350,915 | 0.82× |
| Centre-Val de Loire | 294,285 | 0.89× |
| Normandy | 292,006 | 0.68× |
| Bourgogne-Franche-Comté | 274,708 | 0.77× |
| Pays de la Loire | 256,964 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Household goods | 8.42× | Home & Garden |
| Household | 5.73× | Home & Garden |
| Brico Dépôt | 3.36× | Shopping |
| Kitchen stove | 8.98× | Home & Garden |
| Dishwasher | 9.29× | Home & Garden |
| Microwave oven | 8.97× | Home & Garden |
| Aldi | 3.15× | Shopping |
| Norauto | 3.39× | Cars & Mobility |
| Refrigerator | 5.43× | Home & Garden |
| Castorama | 2.94× | Shopping |
| Washing machine | 8.63× | Home & Garden |
| Cookware and bakeware | 6.63× | Home & Garden |
| King Jouet | 3.8× | Shopping |
| Clothes dryer | 10.23× | Home & Garden |
| Crédit Industriel et Commercial | 3.56× | Business & Career |
| Garden furniture | 4.82× | Home & Garden |
| Lidl | 2.29× | Shopping |
| Lapeyre | 5.61× | Home & Garden |
| Central heating | 6.12× | Home & Garden |
| Engie | 1.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.02 |
| Mindfulness | BALANCE | 1.87 |
| Indulgence | JOY | 1.71 |
| Community Orientation | OPEN | 1.66 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
See Home Appliances audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Home Appliances have in France?
Home Appliances has an estimated audience of 8,782,331 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Home Appliances fans?
56.6% of Home Appliances fans are female, 43.4% are male, with an average age of 46.5 years.
Which brands do Home Appliances fans like most?
Home Appliances fans show strongest brand affinity for Household goods (8.42×), Household (5.73×), and Brico Dépôt (3.36×) over the country average.
Where do Home Appliances fans live in France?
Home Appliances fans in France are most concentrated in Île-de-France (reach 3,820,938), Hauts-de-France (reach 1,055,967), and Auvergne-Rhône-Alpes (reach 847,541). These three regions account for the largest share of the active audience.
What other brands do Home Appliances fans also like?
Beyond Home Appliances itself, the audience over-indexes on Household (5.73×), Brico Dépôt (3.36×), Kitchen stove (8.98×), and Dishwasher (9.29×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.