Buffalo Wild Wings Audience in United States

Buffalo Wild Wings logo

Buffalo Wild Wings has an estimated audience of 36,926,112 people in United States. 48.5% are female, 51.5% are male, average age 37.6. Top regions: Texas, California, Illinois. Top brand affinities: Wingstop, Taco Bell, Torchy's Tacos, Subway, Arby's.

The average Buffalo Wild Wings fan in United States is 37.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Wingstop, Taco Bell, Torchy's Tacos, with strongest over-indexing on Wingstop (5.83× the country average). Demographically, the Buffalo Wild Wings audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Buffalo Wild Wings fans

Demographic split for Buffalo Wild Wings audience in United States
MetricValue
Female48.5%
Male51.5%
Average age37.6
Estimated audience size36,926,112

Audience persona

The typical Buffalo Wild Wings fan in United States is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Buffalo Wild Wings in United States
RegionReachAffinity
Texas3,190,3501×
California3,052,4510.75×
Illinois1,711,4781.39×
Florida1,686,8930.67×
Ohio1,661,5281.46×
Michigan1,607,1311.66×
New York1,168,9550.57×
North Carolina1,094,0200.98×
Indiana1,045,8311.55×
Virginia993,3261.1×
Georgia919,6060.81×
Pennsylvania864,5220.7×
New Jersey806,2270.86×
Tennessee799,8841.08×
Missouri688,8081.16×
Alabama685,4951.33×
Oklahoma667,6751.63×
Minnesota659,7091.25×
Arizona648,6750.86×
Colorado635,6031.09×
Wisconsin630,8111.14×
Louisiana554,7891.17×
Maryland532,4550.84×
Kentucky526,7841.14×
South Carolina516,0220.93×
Washington503,4170.68×
Mississippi417,4641.37×
Nevada371,1131.04×
Iowa363,5021.19×
Connecticut359,8390.97×
Kansas355,6281.22×
Massachusetts343,8040.47×
Arkansas315,5591.04×
Utah304,4400.92×
Oregon298,6570.71×
New Mexico240,8861.3×
Nebraska231,1661.25×
West Virginia197,0221.15×
Idaho163,7880.88×
Delaware137,1111.35×
North Dakota121,1731.6×
Maine114,4560.87×
South Dakota106,3901.25×
Montana105,9911.03×
New Hampshire103,7930.71×
Hawaii91,0170.57×
Rhode Island70,3460.6×
Washington, District of Columbia45,4860.41×
Wyoming35,8850.66×
Vermont27,9510.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo Wild Wings audience
BrandAffinityCategory
Wingstop5.83×Food & Beverages
Taco Bell3.49×Food & Beverages
Torchy's Tacos13.2×Food & Beverages
Subway3.19×Food & Beverages
Arby's3.98×Food & Beverages
Olive Garden3.16×Food & Beverages
Texas Roadhouse2.22×Food & Beverages
Chipotle Mexican Grill2.89×Food & Beverages
Panera Bread2.81×Food & Beverages
Applebee's3.65×Food & Beverages
Jack in the Box3.34×Food & Beverages
Panda Express2.3×Food & Beverages
Burger King1.93×Food & Beverages
Chick-fil-A1.77×Food & Beverages
Waffle House3.04×Food & Beverages
Little Caesars2.24×Food & Beverages
Pizza Hut1.71×Food & Beverages
Outback Steakhouse3.02×Food & Beverages
Five Guys2.87×Food & Beverages
LongHorn Steakhouse2.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo Wild Wings audience
TraitClusterScore
Convenience OrientationPREMIUM1.48
LGBTQ+ IdentityOPEN1.4
ExtroversionTHRILL1.35
Family OrientationCONSERVATISM1.19
Urban LifestyleOPEN1.16
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Buffalo Wild Wings
CountryShare
United States93.4%
Mexico2.1%
Canada0.5%

See Buffalo Wild Wings audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Buffalo Wild Wings have in United States?

Buffalo Wild Wings has an estimated audience of 36,926,112 people in United States, concentrated in Texas and California.

What is the gender split and age of Buffalo Wild Wings fans?

48.5% of Buffalo Wild Wings fans are female, 51.5% are male, with an average age of 37.6 years.

Which brands do Buffalo Wild Wings fans like most?

Buffalo Wild Wings fans show strongest brand affinity for Wingstop (5.83×), Taco Bell (3.49×), and Torchy's Tacos (13.2×) over the country average.

Where do Buffalo Wild Wings fans live in United States?

Buffalo Wild Wings fans in United States are most concentrated in Texas (reach 3,190,350), California (reach 3,052,451), and Illinois (reach 1,711,478). These three regions account for the largest share of the active audience.

What other brands do Buffalo Wild Wings fans also like?

Beyond Buffalo Wild Wings itself, the audience over-indexes on Taco Bell (3.49×), Torchy's Tacos (13.2×), Subway (3.19×), and Arby's (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Wild Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.