Rascasse Audience Intelligence

Buffalo Wild Wings Target Market in United States

A data profile of the people who buy, follow and care about Buffalo Wild Wings in United States — modelled from more than twelve digital signal sources. Buffalo Wild Wings has an estimated audience of 36,084,429 people in United States.

#6among Restaurants in United States#74among Brand in United States#67in Food & Beverages

The average Buffalo Wild Wings fan in United States is 37.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wingstop, Taco Bell, Torchy's Tacos, with strongest over-indexing on Wingstop (5.83× the country average).

Demographically, the Buffalo Wild Wings audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffalo Wild Wings fan in United States is balanced, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo Wild Wings profile in United States.

Audience size
36.1M
in United States
Gender
48.5%♀
51.5% male
Age
37.6
average years
Country rank
#682
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buffalo Wild Wings

48.5% are female, 51.5% are male, average age 37.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Buffalo Wild Wings audience in United States
MetricValue
Female48.5%
Male51.5%
Average age37.6
Estimated audience size36,084,429
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Buffalo Wild Wings audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Buffalo Wild Wings audience comes from United States.

Worldwide audience distribution share by country for Buffalo Wild Wings
CountryShare
United States93.2%
Mexico2.2%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo Wild Wings audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo Wild Wings customers by region in United States
#RegionReachAffinity×
01North Dakota~100K1.81×
02Michigan~1.5M1.62×
03Oklahoma~700K1.62×
04Indiana~1M1.55×
05Ohio~1.5M1.45×
06Delaware~100K1.38×
07Alabama~700K1.37×
08Mississippi~400K1.37×
09New Mexico~200K1.33×
10South Dakota~100K1.31×
11Illinois~1.5M1.29×
12West Virginia~200K1.27×
13Minnesota~700K1.26×
14Nebraska~200K1.23×
15Iowa~400K1.21×
16Kansas~300K1.18×
17Montana~100K1.17×
18Kentucky~500K1.15×
19Missouri~700K1.13×
20Wisconsin~600K1.09×
21Louisiana~500K1.09×
22Colorado~600K1.06×
23Virginia~900K1.05×
24Tennessee~800K1.05×
25Nevada~400K1.05×
26Arkansas~300K1.04×
27Texas~3M0.97×
28Idaho~200K0.97×
29North Carolina~1M0.95×
30Connecticut~300K0.94×
31South Carolina~500K0.93×
32Arizona~700K0.90×
33Utah~300K0.89×
34Maine~100K0.86×
35Maryland~500K0.82×
36New Jersey~700K0.80×
37Wyoming~40K0.79×
38Georgia~900K0.76×
39New Hampshire~100K0.70×
40California~3M0.69×
41Oregon~300K0.69×
42Pennsylvania~900K0.68×
43Florida~1.5M0.67×
44Washington~500K0.65×
45Hawaii~100K0.60×
46Rhode Island~70K0.57×
47New York~1M0.51×
48Massachusetts~300K0.45×
49Vermont~30K0.44×
50Washington, District of Columbia~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Buffalo Wild Wings, United States
0.37×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo Wild Wings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo Wild Wings audience
#·InterestCategoryAffinity×
01Torchy's TacosFood & Beverages13.20×
02WingstopFood & Beverages5.83×
03Arby'sFood & Beverages3.98×
04Applebee'sFood & Beverages3.65×
05Jersey Mike's SubsFood & Beverages3.57×
06Taco BellFood & Beverages3.49×
07Jimmy John'sFood & Beverages3.36×
08Jack in the BoxFood & Beverages3.34×
09SubwayFood & Beverages3.19×
10Olive GardenFood & Beverages3.16×
11Waffle HouseFood & Beverages3.04×
12Chipotle Mexican GrillFood & Beverages2.89×
13Panera BreadFood & Beverages2.81×
14Popeyes Louisiana KitchenFood & Beverages2.79×
15Wendy'sFood & Beverages2.75×
16Panda ExpressFood & Beverages2.30×
17Texas RoadhouseFood & Beverages2.22×
18Domino's PizzaFood & Beverages1.95×
19Burger KingFood & Beverages1.93×
20Chick-fil-AFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo Wild Wings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo Wild Wings audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.13×
Urban LifestyleOPEN1.10×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo Wild Wings audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
MindfulnessBALANCE0.87×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buffalo Wild Wings's target market in United States?

Buffalo Wild Wings's target market in United States covers an estimated 36,084,429 people, concentrated in Texas and California.

02

What is the gender split and age of Buffalo Wild Wings customers?

48.5% of the Buffalo Wild Wings audience are female, 51.5% are male, with an average age of 37.6 years.

03

Which brands do Buffalo Wild Wings fans like most?

Buffalo Wild Wings fans show strongest brand affinity for Wingstop (5.83×), Taco Bell (3.49×), and Torchy's Tacos (13.2×) over the country average.

04

Where do Buffalo Wild Wings fans live in United States?

Buffalo Wild Wings fans in United States are most concentrated in Texas (reach ~3M), California (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo Wild Wings fans also like?

Beyond Buffalo Wild Wings itself, the audience over-indexes on Taco Bell (3.49×), Torchy's Tacos (13.2×), Subway (3.19×), and Wendy's (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Wild Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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