Balcony Audience in Germany
Balcony has an estimated audience of 5,571,343 people in Germany. 61.1% are female, 38.9% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Kitchen cabinet, Rossmann, Ornamental plant, Hygiene.
The average Balcony fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Kitchen cabinet, Rossmann, with strongest over-indexing on Pillow (8.86× the country average). Demographically, the Balcony audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Balcony fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 46.1 |
| Estimated audience size | 5,571,343 |
Audience persona
The typical Balcony fan in Germany is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,061,778 | 0.87× |
| Bayern | 814,164 | 0.91× |
| Baden-Württemberg | 742,526 | 0.98× |
| Niedersachsen | 507,740 | 0.94× |
| Sachsen | 332,811 | 1.22× |
| Hessen | 318,002 | 0.75× |
| Rheinland-Pfalz | 256,065 | 0.92× |
| Brandenburg | 227,039 | 1.31× |
| Schleswig-Holstein | 205,665 | 1.03× |
| Berlin | 200,964 | 0.81× |
| Sachsen-Anhalt | 166,116 | 1.15× |
| Thüringen | 162,416 | 1.14× |
| Mecklenburg-Vorpommern | 161,983 | 1.52× |
| Hamburg | 106,293 | 0.84× |
| Saarland | 59,879 | 0.88× |
| Bremen | 35,007 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 8.86× | Home & Garden |
| Kitchen cabinet | 15.15× | Home & Garden |
| Rossmann | 3.49× | Shopping |
| Ornamental plant | 3.73× | Home & Garden |
| Hygiene | 3.28× | Beauty & Wellness |
| Sustainable energy | 3.19× | Home & Garden |
| Bauhaus | 2.27× | Shopping |
| Apartment hotel | 5.67× | Travel & Leisure |
| Renewable energy | 2.95× | Business & Career |
| Catering | 4.38× | Food & Beverages |
| Kitchen garden | 12.67× | Home & Garden |
| Tagesschau | 1.77× | Movies & TV |
| Onet.pl | 5.86× | News |
| Obi (store) | 1.93× | Shopping |
| Awning | 6.76× | Home & Garden |
| Garden furniture | 3.71× | Home & Garden |
| Vegetable Gardening | 5.34× | Food & Beverages |
| Lidl | 1.84× | Shopping |
| IKEA | 1.77× | Home & Garden |
| Window blind | 5.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.93 |
| DIY Mentality | THRILL | 1.82 |
| Sustainability | BALANCE | 1.72 |
| Pet Ownership | JOY | 1.47 |
| Indulgence | JOY | 1.46 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 9.6% |
| Italy | 6.8% |
See Balcony audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Balcony have in Germany?
Balcony has an estimated audience of 5,571,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Balcony fans?
61.1% of Balcony fans are female, 38.9% are male, with an average age of 46.1 years.
Which brands do Balcony fans like most?
Balcony fans show strongest brand affinity for Pillow (8.86×), Kitchen cabinet (15.15×), and Rossmann (3.49×) over the country average.
Where do Balcony fans live in Germany?
Balcony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,061,778), Bayern (reach 814,164), and Baden-Württemberg (reach 742,526). These three regions account for the largest share of the active audience.
What other brands do Balcony fans also like?
Beyond Balcony itself, the audience over-indexes on Kitchen cabinet (15.15×), Rossmann (3.49×), Ornamental plant (3.73×), and Hygiene (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.