Rascasse Audience Intelligence

Balcony Audience in Germany

A data profile of the people who buy, follow and care about Balcony in Germany — modelled from more than twelve digital signal sources. Balcony has an estimated audience of 5,571,343 people in Germany.

#564among Topic in Germany#67in Home & Garden

The average Balcony fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pillow, Kitchen cabinet, Rossmann, with strongest over-indexing on Pillow (7.01× the country average).

Demographically, the Balcony audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Balcony fan in Germany is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balcony profile in Germany.

Audience size
5.6M
in Germany
Gender
61.1%♀
38.9% male
Age
46.1
average years
Country rank
#898
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balcony fans

61.1% are female, 38.9% are male, average age 46.1.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Balcony audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age46.1
Estimated audience size5,571,343
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Balcony audience in Germany
Age bracketShare%
16-195%
20-2912%
30-3922%
40-4929%
50+32%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Balcony audience comes from Germany.

Worldwide audience distribution share by country for Balcony
CountryShare
Germany11.8%
United States9.6%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balcony audience in Germany is strongest.

Fig. 05

Top regions by affinity

Balcony fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~200K1.48×
02Brandenburg~200K1.26×
03Sachsen~300K1.18×
04Sachsen-Anhalt~200K1.15×
05Thüringen~200K1.15×
06Schleswig-Holstein~200K1.01×
07Baden-Württemberg~700K0.98×
08Rheinland-Pfalz~300K0.95×
09Bayern~800K0.93×
10Niedersachsen~500K0.93×
11Saarland~60K0.93×
12Nordrhein-Westfalen~1M0.89×
13Hamburg~100K0.86×
14Berlin~200K0.84×
15Bremen~40K0.82×
16Hessen~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Balcony, Germany
0.81×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balcony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balcony audience
#·InterestCategoryAffinity×
01Kitchen cabinetHome & Garden11.54×
02PillowHome & Garden7.01×
03PergolaHome & Garden6.26×
04Apartment hotelTravel & Leisure5.77×
05Polo Ralph LaurenFashion & Accessoires5.03×
06Garden furnitureHome & Garden4.47×
07Real propertyHome & Garden3.51×
08RefrigeratorHome & Garden3.31×
09Renewable energyBusiness & Career3.27×
10Sustainable energyHome & Garden2.96×
11Garden centreHome & Garden2.93×
12RossmannShopping2.90×
13Ornamental plantHome & Garden2.75×
14Solar powerHome & Garden2.69×
15Efficient energy useTechnology & Electronics2.57×
16HornbachShopping1.83×
17Müller (company)Food & Beverages1.75×
18IKEAHome & Garden1.70×
19Obi (store)Shopping1.65×
20LidlShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balcony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balcony audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.84×
SustainabilityBALANCE1.65×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balcony audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
ExtroversionTHRILL0.81×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balcony have in Germany?

Balcony has an estimated audience of 5,571,343 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Balcony fans?

61.1% of Balcony fans are female, 38.9% are male, with an average age of 46.1 years.

03

Which brands do Balcony fans like most?

Balcony fans show strongest brand affinity for Pillow (7.01×), Kitchen cabinet (11.54×), and Rossmann (2.9×) over the country average.

04

Where do Balcony fans live in Germany?

Balcony fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Balcony fans also like?

Beyond Balcony itself, the audience over-indexes on Kitchen cabinet (11.54×), Rossmann (2.9×), Pergola (6.26×), and Renewable energy (3.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Balcony audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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