Balcony Audience in United States

Balcony has an estimated audience of 4,528,764 people in United States. 62.2% are female, 37.8% are male, average age 47.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Humidifier, Microblogging, Gazebo.

The average Balcony fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Humidifier, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Balcony audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Balcony fans

Demographic split for Balcony audience in United States
MetricValue
Female62.2%
Male37.8%
Average age47.9
Estimated audience size4,528,764

Audience persona

The typical Balcony fan in United States is more female, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Balcony in United States
RegionReachAffinity
California774,2771.55×
Texas486,4571.25×
Florida383,9931.25×
New York307,9941.22×
Georgia164,5351.18×
Illinois152,2751.01×
North Carolina141,4351.04×
Pennsylvania140,3370.92×
Virginia128,4171.16×
New Jersey124,8411.08×
Ohio115,3550.83×
Washington107,5191.18×
Michigan106,7560.9×
Maryland103,2341.33×
Massachusetts93,7321.05×
Arizona91,3910.99×
Tennessee87,5700.96×
Louisiana75,6431.3×
Indiana74,4880.9×
South Carolina72,9171.07×
Colorado71,8911.01×
Minnesota70,3441.08×
Missouri65,9760.9×
Alabama62,6010.99×
Wisconsin59,2160.87×
Nevada55,1961.26×
Oregon51,9051×
Oklahoma49,1970.98×
Kentucky48,4170.85×
Connecticut42,1180.93×
Mississippi40,3491.08×
Arkansas40,2201.08×
Utah40,0700.99×
Kansas31,8110.89×
Iowa31,1890.84×
Hawaii31,1781.6×
Idaho24,4001.07×
Nebraska21,0450.93×
New Mexico18,7600.83×
West Virginia16,7120.79×
Washington, District of Columbia16,4981.21×
Maine12,2110.75×
New Hampshire12,0950.68×
Rhode Island11,5000.8×
Delaware10,5400.84×
Alaska9,8031.01×
Montana8,6440.69×
South Dakota8,1440.78×
North Dakota8,1190.87×
Vermont4,8600.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balcony audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Humidifier31.8×Home & Garden
Microblogging12.67×Technology & Electronics
Gazebo28.89×Home & Garden
Singer-songwriter5.51×Music & Radio
MSN5.39×News
Capital One4.63×Business & Career
Income tax13.19×Business & Career
Google Maps4.13×Internet & Social Media
Kia Sportage20.77×Cars & Mobility
Pergola8.82×Home & Garden
Staples (Canada)4.67×Business & Career
Great Clips5.4×Beauty & Wellness
Horoscope8.09×Health
Indeed.com3.39×Business & Career
CarGurus4.72×Cars & Mobility
Google News4.56×News
Google Flights4.12×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balcony audience
TraitClusterScore
Quality AwarenessPREMIUM2.46
Luxury OrientationPREMIUM2.27
Design AffinityPREMIUM1.78
Risk AppetiteTHRILL1.72
Urban LifestyleOPEN1.52
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Balcony
CountryShare
Germany11.8%
United States9.6%
Italy6.8%

See Balcony audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Balcony have in United States?

Balcony has an estimated audience of 4,528,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Balcony fans?

62.2% of Balcony fans are female, 37.8% are male, with an average age of 47.9 years.

Which brands do Balcony fans like most?

Balcony fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Humidifier (31.8×) over the country average.

Where do Balcony fans live in United States?

Balcony fans in United States are most concentrated in California (reach 774,277), Texas (reach 486,457), and Florida (reach 383,993). These three regions account for the largest share of the active audience.

What other brands do Balcony fans also like?

Beyond Balcony itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Humidifier (31.8×), Microblogging (12.67×), and Gazebo (28.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.