Rascasse Audience Intelligence

Balcony Audience in United States

A data profile of the people who buy, follow and care about Balcony in United States — modelled from more than twelve digital signal sources. Balcony has an estimated audience of 4,528,764 people in United States.

#4018among Topic in United States#483in Home & Garden

The average Balcony fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pergola, Single-family detached home, Terraced house, with strongest over-indexing on Pergola (8.64× the country average).

Demographically, the Balcony audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Balcony fan in United States is more female, around 47.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balcony profile in United States.

Audience size
4.5M
in United States
Gender
62.2%♀
37.8% male
Age
47.9
average years
Country rank
#7266
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balcony fans

62.2% are female, 37.8% are male, average age 47.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Balcony audience in United States
MetricValue
Female62.2%
Male37.8%
Average age47.9
Estimated audience size4,528,764
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Balcony audience in United States
Age bracketShare%
16-196%
20-2910%
30-3917%
40-4926%
50+42%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Balcony audience comes from United States.

Worldwide audience distribution share by country for Balcony
CountryShare
Germany11.8%
United States9.6%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balcony audience in United States is strongest.

Fig. 05

Top regions by affinity

Balcony fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.50×
02California~700K1.43×
03Louisiana~80K1.30×
04Maryland~100K1.28×
05Nevada~50K1.19×
06Idaho~30K1.19×
07Texas~500K1.18×
08Florida~400K1.16×
09Washington~100K1.14×
10Washington, District of Columbia~20K1.12×
11New York~300K1.11×
12Georgia~200K1.11×
13Virginia~100K1.11×
14Mississippi~40K1.08×
15Arkansas~40K1.06×
16New Jersey~100K1.05×
17South Carolina~70K1.05×
18Minnesota~70K1.05×
19Alaska~10K1.05×
20North Carolina~100K1.03×
21Alabama~60K1.01×
22Massachusetts~90K1.00×
23Oklahoma~50K1.00×
24Illinois~200K0.99×
25Connecticut~40K0.98×
26Utah~40K0.98×
27Oregon~50K0.97×
28Nebraska~20K0.97×
29Delaware~10K0.97×
30North Dakota~9K0.97×
31Arizona~90K0.96×
32Tennessee~90K0.94×
33Colorado~70K0.94×
34South Dakota~10K0.94×
35Missouri~70K0.93×
36Kansas~30K0.93×
37Pennsylvania~100K0.92×
38Indiana~80K0.91×
39Wisconsin~60K0.91×
40Kentucky~50K0.91×
41New Mexico~20K0.89×
42West Virginia~20K0.88×
43Michigan~100K0.87×
44Iowa~30K0.87×
45Ohio~100K0.85×
46Rhode Island~10K0.85×
47New Hampshire~10K0.82×
48Maine~10K0.82×
49Montana~10K0.81×
50Vermont~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Balcony, United States
0.81×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balcony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balcony audience
#·InterestCategoryAffinity×
01Ice rinkTravel & Leisure9.84×
02PergolaHome & Garden8.64×
03CurtainHome & Garden6.71×
04Terraced houseHome & Garden6.64×
05Single-family detached homeHome & Garden6.36×
06Garden furnitureHome & Garden3.96×
07Microwave ovenHome & Garden3.08×
08CabinetryHome & Garden2.29×
09Real propertyHome & Garden2.20×
10MenardsHome & Garden2.03×
11AirbnbTravel & Leisure1.96×
12IKEAHome & Garden1.95×
13Trader Joe'sShopping1.92×
14ApartmentBusiness & Career1.87×
15Shopping mallsShopping1.80×
16Home AppliancesHome & Garden1.78×
17Mortgage loansBusiness & Career1.77×
18Hobby LobbyHome & Garden1.76×
19MSNNews1.68×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balcony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balcony audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.79×
IndulgenceJOY1.63×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balcony audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Risk AppetiteTHRILL0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balcony have in United States?

Balcony has an estimated audience of 4,528,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Balcony fans?

62.2% of Balcony fans are female, 37.8% are male, with an average age of 47.9 years.

03

Which brands do Balcony fans like most?

Balcony fans show strongest brand affinity for Pergola (8.64×), Single-family detached home (6.36×), and Terraced house (6.64×) over the country average.

04

Where do Balcony fans live in United States?

Balcony fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Balcony fans also like?

Beyond Balcony itself, the audience over-indexes on Single-family detached home (6.36×), Terraced house (6.64×), Airbnb (1.96×), and Ice rink (9.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Balcony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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