Ice rink Audience in United States
Ice rink has an estimated audience of 2,679,968 people in United States. 53.8% are female, 46.2% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: 8 Mile, Ghastly, Pure Hockey, Minnesota Wild, Figure skating.
The average Ice rink fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include 8 Mile, Ghastly, Pure Hockey, with strongest over-indexing on 8 Mile (74.06× the country average). Demographically, the Ice rink audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Ice rink fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.0 |
| Estimated audience size | 2,679,968 |
Audience persona
The typical Ice rink fan in United States is balanced, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for 8 Mile.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 326,469 | 1.11× |
| New York | 203,205 | 1.36× |
| Texas | 160,246 | 0.7× |
| Florida | 133,981 | 0.74× |
| Illinois | 112,438 | 1.26× |
| Pennsylvania | 99,198 | 1.1× |
| Michigan | 97,730 | 1.39× |
| New Jersey | 97,119 | 1.42× |
| Colorado | 94,441 | 2.24× |
| Washington | 89,849 | 1.67× |
| Massachusetts | 82,921 | 1.57× |
| Ohio | 72,793 | 0.88× |
| Virginia | 71,370 | 1.09× |
| Maryland | 68,205 | 1.48× |
| North Carolina | 53,882 | 0.67× |
| Minnesota | 48,090 | 1.25× |
| Georgia | 46,654 | 0.57× |
| Wisconsin | 44,541 | 1.1× |
| Missouri | 43,476 | 1.01× |
| Arizona | 40,697 | 0.74× |
| Utah | 38,031 | 1.58× |
| Indiana | 36,916 | 0.75× |
| Oregon | 32,957 | 1.07× |
| Connecticut | 32,783 | 1.22× |
| Tennessee | 27,238 | 0.51× |
| Nevada | 26,978 | 1.04× |
| Oklahoma | 19,103 | 0.64× |
| Kentucky | 18,571 | 0.55× |
| South Carolina | 18,367 | 0.46× |
| Idaho | 17,273 | 1.29× |
| Alabama | 14,462 | 0.39× |
| Iowa | 14,202 | 0.64× |
| New Hampshire | 12,950 | 1.23× |
| Washington, District of Columbia | 12,926 | 1.6× |
| Kansas | 12,915 | 0.61× |
| Rhode Island | 12,152 | 1.42× |
| Maine | 10,444 | 1.09× |
| Montana | 10,014 | 1.35× |
| New Mexico | 9,269 | 0.69× |
| Louisiana | 9,219 | 0.27× |
| Nebraska | 9,139 | 0.68× |
| Alaska | 8,615 | 1.5× |
| West Virginia | 8,486 | 0.68× |
| Arkansas | 7,265 | 0.33× |
| Vermont | 7,247 | 1.54× |
| Delaware | 5,915 | 0.8× |
| South Dakota | 5,385 | 0.87× |
| Hawaii | 5,337 | 0.46× |
| Wyoming | 5,044 | 1.27× |
| North Dakota | 4,997 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 8 Mile | 74.06× | Movies & TV |
| Ghastly | 99.79× | Music & Radio |
| Pure Hockey | 51× | Sports |
| Minnesota Wild | 13.28× | Sports |
| Figure skating | 14.89× | Sports |
| International Ice Hockey Federation | 24.79× | Sports |
| Sledding | 16× | Sports |
| Winter Olympic Games | 10.16× | Sports |
| Winter sport | 5.41× | Sports |
| Ilia Malinin | 9.26× | Sports |
| Bandy | 11.85× | Sports |
| Window | 4.88× | Home & Garden |
| Ice dancing | 29.14× | Sports |
| Ice hockey equipment | 17.75× | Sports |
| Burlington | 3.8× | Fashion & Accessoires |
| Soft rock | 5.06× | Music & Radio |
| Jutta Leerdam | 10.07× | Sports |
| Bruna Marquezine | 25.4× | Movies & TV |
| Balcony | 9.84× | Home & Garden |
| Yoplait | 22.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.38 |
| Travelling | THRILL | 1.29 |
| Extroversion | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 8.4% |
| Canada | 6.1% |
See Ice rink audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ice rink have in United States?
Ice rink has an estimated audience of 2,679,968 people in United States, concentrated in California and New York.
What is the gender split and age of Ice rink fans?
53.8% of Ice rink fans are female, 46.2% are male, with an average age of 44.0 years.
Which brands do Ice rink fans like most?
Ice rink fans show strongest brand affinity for 8 Mile (74.06×), Ghastly (99.79×), and Pure Hockey (51×) over the country average.
Where do Ice rink fans live in United States?
Ice rink fans in United States are most concentrated in California (reach 326,469), New York (reach 203,205), and Texas (reach 160,246). These three regions account for the largest share of the active audience.
What other brands do Ice rink fans also like?
Beyond Ice rink itself, the audience over-indexes on Ghastly (99.79×), Pure Hockey (51×), Minnesota Wild (13.28×), and Figure skating (14.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ice rink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.