Yoplait Audience in United States

Yoplait has an estimated audience of 813,294 people in United States. 68.9% are female, 31.1% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Titanic (1997 film), Auntie Anne's, Yakult, French toast, Circle K.

The average Yoplait fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Titanic (1997 film), Auntie Anne's, Yakult, with strongest over-indexing on Titanic (1997 film) (43.06× the country average). Demographically, the Yoplait audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Yoplait fans

Demographic split for Yoplait audience in United States
MetricValue
Female68.9%
Male31.1%
Average age36.3
Estimated audience size813,294

Audience persona

The typical Yoplait fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Titanic (1997 film).

Top regions in United States

Top regions ranked by reach for Yoplait in United States
RegionReachAffinity
California133,3941.49×
Texas75,8071.08×
New York55,0741.21×
Florida54,1960.98×
Illinois35,2141.3×
Michigan33,0901.56×
Pennsylvania28,1751.03×
Georgia26,4841.06×
Ohio24,8100.99×
North Carolina24,4301×
Minnesota23,8902.05×
New Jersey20,9621.01×
Massachusetts19,9841.25×
Washington19,4491.19×
Virginia19,0570.96×
Tennessee19,0501.17×
Arizona18,9531.14×
Indiana15,6161.05×
Maryland13,9261×
Wisconsin13,3691.09×
Colorado12,2680.96×
Missouri11,3240.86×
Connecticut10,7771.32×
Oregon10,4391.12×
South Carolina9,6470.79×
Louisiana9,5760.91×
Nevada9,4841.21×
Alabama9,2350.81×
Kentucky9,2090.9×
Oklahoma7,5870.84×
Utah7,3581.01×
Iowa5,8300.87×
Kansas5,6970.89×
Mississippi5,2400.78×
Arkansas5,1720.77×
Hawaii4,4521.27×
Idaho3,6250.89×
New Mexico3,2150.79×
New Hampshire3,1020.97×
Nebraska2,9080.71×
West Virginia2,8040.74×
Washington, District of Columbia2,8021.15×
Rhode Island2,2940.89×
Maine2,2930.79×
Delaware1,9410.86×
Alaska1,3590.78×
Montana1,3240.59×
South Dakota1,2380.66×
North Dakota1,2050.72×
Vermont1,1910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoplait audience
BrandAffinityCategory
Titanic (1997 film)43.06×Movies & TV
Auntie Anne's73.37×Food & Beverages
Yakult64.88×Food & Beverages
French toast37.14×Food & Beverages
Circle K9.16×Shopping
Google Maps5.04×Internet & Social Media
Capital One4.97×Business & Career
Ice rink21.19×Travel & Leisure
Kia Sportage22.41×Cars & Mobility
McAfee26×Technology & Electronics
Diane Keaton5.83×Movies & TV
Hobby Lobby3.62×Home & Garden
The UPS Store4.23×Shopping
Indeed.com3.53×Business & Career
Bruna Marquezine31.49×Movies & TV
WebEx21.94×Technology & Electronics
OpenTable9.49×Food & Beverages
IHOP4.48×Food & Beverages
Stacy Keibler20.03×Movies & TV
Eddie Bauer9.41×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoplait audience
TraitClusterScore
IndulgenceJOY1.94
Family OrientationCONSERVATISM1.67
Convenience OrientationPREMIUM1.61
Price SensitivityPREMIUM1.59
Healthy LifestyleBALANCE1.58
ExtroversionTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Yoplait
CountryShare
United States54.4%
Mexico22.1%
France6.7%

See Yoplait audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Yoplait have in United States?

Yoplait has an estimated audience of 813,294 people in United States, concentrated in California and Texas.

What is the gender split and age of Yoplait fans?

68.9% of Yoplait fans are female, 31.1% are male, with an average age of 36.3 years.

Which brands do Yoplait fans like most?

Yoplait fans show strongest brand affinity for Titanic (1997 film) (43.06×), Auntie Anne's (73.37×), and Yakult (64.88×) over the country average.

Where do Yoplait fans live in United States?

Yoplait fans in United States are most concentrated in California (reach 133,394), Texas (reach 75,807), and New York (reach 55,074). These three regions account for the largest share of the active audience.

What other brands do Yoplait fans also like?

Beyond Yoplait itself, the audience over-indexes on Auntie Anne's (73.37×), Yakult (64.88×), French toast (37.14×), and Circle K (9.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoplait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.