Rascasse Audience Intelligence

Yoplait Target Market in United States

A data profile of the people who buy, follow and care about Yoplait in United States — modelled from more than twelve digital signal sources. Yoplait has an estimated audience of 813,747 people in United States.

#2794among Brand in United States#1511in Food & Beverages

The average Yoplait fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Auntie Anne's, Titanic (1997 film), Ice rink, with strongest over-indexing on Auntie Anne's (27.66× the country average).

Demographically, the Yoplait audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yoplait fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Auntie Anne's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoplait profile in United States.

Audience size
814K
in United States
Gender
68.9%♀
31.1% male
Age
36.3
average years
Country rank
#27160
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yoplait

68.9% are female, 31.1% are male, average age 36.3.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Yoplait audience in United States
MetricValue
Female68.9%
Male31.1%
Average age36.3
Estimated audience size813,747
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Yoplait audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Yoplait audience comes from United States.

Worldwide audience distribution share by country for Yoplait
CountryShare
United States54.2%
Mexico22.3%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoplait audience in United States is strongest.

Fig. 05

Top regions by affinity

Yoplait customers by region in United States
#RegionReachAffinity×
01Michigan~40K1.74×
02Minnesota~20K1.61×
03California~100K1.37×
04Connecticut~10K1.29×
05Illinois~30K1.21×
06Massachusetts~20K1.16×
07Hawaii~4K1.16×
08Nevada~9K1.14×
09New York~50K1.10×
10Georgia~30K1.10×
11Washington~20K1.10×
12Texas~80K1.09×
13Arizona~20K1.09×
14Tennessee~20K1.06×
15Wisconsin~10K1.06×
16Oregon~10K1.05×
17Utah~8K1.05×
18Alabama~10K1.03×
19Indiana~20K1.02×
20Washington, District of Columbia~2K1.02×
21North Carolina~20K1.01×
22Maryland~10K1.01×
23Ohio~20K1.00×
24Pennsylvania~30K0.99×
25Rhode Island~3K0.99×
26New Hampshire~3K0.98×
27North Dakota~2K0.98×
28New Jersey~20K0.96×
29Louisiana~10K0.96×
30Alaska~2K0.96×
31Virginia~20K0.95×
32Kentucky~10K0.95×
33Iowa~6K0.95×
34Idaho~4K0.95×
35Delaware~2K0.95×
36Vermont~1K0.95×
37Florida~50K0.94×
38Oklahoma~8K0.93×
39South Dakota~2K0.93×
40Kansas~6K0.92×
41South Carolina~10K0.91×
42Mississippi~6K0.91×
43West Virginia~3K0.91×
44Maine~3K0.91×
45Missouri~10K0.90×
46Nebraska~4K0.90×
47Montana~2K0.90×
48New Mexico~4K0.89×
49Colorado~10K0.88×
50Arkansas~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Yoplait, United States
0.86×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoplait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoplait audience
#·InterestCategoryAffinity×
01Auntie Anne'sFood & Beverages27.66×
02Cool WhipFood & Beverages25.91×
03Stacy KeiblerMovies & TV24.37×
04Ice rinkTravel & Leisure22.95×
05Chef BoyardeeFood & Beverages20.79×
06Titanic (1997 film)Movies & TV18.92×
07Bruna MarquezineMovies & TV18.64×
08Changing HabitsHealth12.64×
09CurtainHome & Garden8.13×
10Apple cider vinegarFood & Beverages7.40×
11Smoothie KingFood & Beverages5.16×
12The UPS StoreShopping4.22×
13IHOPFood & Beverages3.79×
14LongHorn SteakhouseFood & Beverages3.29×
15CVS PharmacyShopping2.85×
16Pizza HutFood & Beverages2.81×
17Panda ExpressFood & Beverages2.47×
18SubwayFood & Beverages2.20×
19Hobby LobbyHome & Garden2.16×
20Dollar GeneralShopping2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoplait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoplait audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
Price SensitivityPREMIUM1.81×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoplait audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.76×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yoplait's target market in United States?

Yoplait's target market in United States covers an estimated 813,747 people, concentrated in California and Texas.

02

What is the gender split and age of Yoplait customers?

68.9% of the Yoplait audience are female, 31.1% are male, with an average age of 36.3 years.

03

Which brands do Yoplait fans like most?

Yoplait fans show strongest brand affinity for Auntie Anne's (27.66×), Titanic (1997 film) (18.92×), and Ice rink (22.95×) over the country average.

04

Where do Yoplait fans live in United States?

Yoplait fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Yoplait fans also like?

Beyond Yoplait itself, the audience over-indexes on Titanic (1997 film) (18.92×), Ice rink (22.95×), The UPS Store (4.22×), and Stacy Keibler (24.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Yoplait audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoplait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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