Yoplait Audience in United States

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Yoplait has an estimated audience of 813,294 people in United States. 68.9% are female, 31.1% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Elsword, Mothercare, Regional styles of Mexican music, Keenan Allen, Saving.

The average Yoplait fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Mothercare, Regional styles of Mexican music, with strongest over-indexing on Elsword (22.41× the country average). Demographically, the Yoplait audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Yoplait fans

Demographic split for Yoplait audience in United States
MetricValue
Female68.9%
Male31.1%
Average age36.3
Estimated audience size813,294

Audience persona

The typical Yoplait fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Yoplait in United States
RegionReachAffinity
California133,3941.49×
Texas75,8071.08×
New York55,0741.21×
Florida54,1960.98×
Illinois35,2141.3×
Michigan33,0901.56×
Pennsylvania28,1751.03×
Georgia26,4841.06×
Ohio24,8100.99×
North Carolina24,4301×
Minnesota23,8902.05×
New Jersey20,9621.01×
Massachusetts19,9841.25×
Washington19,4491.19×
Virginia19,0570.96×
Tennessee19,0501.17×
Arizona18,9531.14×
Indiana15,6161.05×
Maryland13,9261×
Wisconsin13,3691.09×
Colorado12,2680.96×
Missouri11,3240.86×
Connecticut10,7771.32×
Oregon10,4391.12×
South Carolina9,6470.79×
Louisiana9,5760.91×
Nevada9,4841.21×
Alabama9,2350.81×
Kentucky9,2090.9×
Oklahoma7,5870.84×
Utah7,3581.01×
Iowa5,8300.87×
Kansas5,6970.89×
Mississippi5,2400.78×
Arkansas5,1720.77×
Hawaii4,4521.27×
Idaho3,6250.89×
New Mexico3,2150.79×
New Hampshire3,1020.97×
Nebraska2,9080.71×
West Virginia2,8040.74×
Washington, District of Columbia2,8021.15×
Rhode Island2,2940.89×
Maine2,2930.79×
Delaware1,9410.86×
Alaska1,3590.78×
Montana1,3240.59×
South Dakota1,2380.66×
North Dakota1,2050.72×
Vermont1,1910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoplait audience
BrandAffinityCategory
Elsword22.41×Games
Mothercare4.16×Kids & Family
Regional styles of Mexican music3.45×Music & Radio
Keenan Allen7.19×Sports
Saving2.92×Business & Career
Nationality1.91×Politics & Society
Cherish (group)9.41×Music & Radio
lysa terkeurst10.15×Literature
Stamp collecting3.46×Home & Garden
Governor of Michigan5.27×Politics & Society
Lulu 黃路梓茵1.72×Movies & TV
Unique Gifts1.51×Shopping
Goop3.35×Internet & Social Media
St. Ives7.76×Travel & Leisure
Birthday Gifts1.77×Kids & Family
Manual labour3.38×Business & Career
Cachorro2.88×Pets & Animals
Picnic3.21×Kids & Family
Iowa Lottery4.77×Games
Grace Slick3.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoplait audience
TraitClusterScore
IndulgenceJOY1.94
Family OrientationCONSERVATISM1.67
Convenience OrientationPREMIUM1.61
Price SensitivityPREMIUM1.59
Healthy LifestyleBALANCE1.58
ExtroversionTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Yoplait
CountryShare
United States54.4%
Mexico22.1%
France6.7%

See Yoplait audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Yoplait have in United States?

Yoplait has an estimated audience of 813,294 people in United States, concentrated in California and Texas.

What is the gender split and age of Yoplait fans?

68.9% of Yoplait fans are female, 31.1% are male, with an average age of 36.3 years.

Which brands do Yoplait fans like most?

Yoplait fans show strongest brand affinity for Elsword (22.41×), Mothercare (4.16×), and Regional styles of Mexican music (3.45×) over the country average.

Where do Yoplait fans live in United States?

Yoplait fans in United States are most concentrated in California (reach 133,394), Texas (reach 75,807), and New York (reach 55,074). These three regions account for the largest share of the active audience.

What other brands do Yoplait fans also like?

Beyond Yoplait itself, the audience over-indexes on Mothercare (4.16×), Regional styles of Mexican music (3.45×), Keenan Allen (7.19×), and Saving (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoplait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.