Rascasse Audience Intelligence

Cool Whip Target Market in United States

A data profile of the people who buy, follow and care about Cool Whip in United States — modelled from more than twelve digital signal sources. Cool Whip has an estimated audience of 499,795 people in United States.

#3771among Brand in United States#1953in Food & Beverages

The average Cool Whip fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carmen Electra, Flex (magazine), Anne Burrell, with strongest over-indexing on Carmen Electra (163.67× the country average).

Demographically, the Cool Whip audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cool Whip fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Carmen Electra.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cool Whip profile in United States.

Audience size
500K
in United States
Gender
66.0%♀
34.0% male
Age
40.6
average years
Country rank
#36654
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cool Whip

66.0% are female, 34.0% are male, average age 40.6.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Cool Whip audience in United States
MetricValue
Female66.0%
Male34.0%
Average age40.6
Estimated audience size499,795
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Cool Whip audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Cool Whip audience comes from United States.

Worldwide audience distribution share by country for Cool Whip
CountryShare
United States62.8%
Canada5.3%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cool Whip audience in United States is strongest.

Fig. 05

Top regions by affinity

Cool Whip customers by region in United States
#RegionReachAffinity×
01Texas~50K1.22×
02Hawaii~3K1.22×
03Connecticut~6K1.15×
04California~60K1.14×
05Massachusetts~10K1.13×
06Mississippi~4K1.12×
07New York~30K1.11×
08Illinois~20K1.09×
09New Jersey~10K1.09×
10Louisiana~7K1.09×
11Michigan~10K1.07×
12Kentucky~7K1.07×
13Florida~30K1.06×
14North Carolina~20K1.06×
15Oklahoma~6K1.06×
16New Mexico~3K1.06×
17Alabama~7K1.05×
18Arkansas~4K1.05×
19Rhode Island~2K1.05×
20Delaware~1K1.05×
21Pennsylvania~20K1.03×
22Maryland~9K1.03×
23Minnesota~7K1.02×
24Iowa~4K1.02×
25Georgia~20K1.01×
26Indiana~9K1.01×
27Nebraska~2K1.01×
28Alaska~1K1.01×
29South Carolina~7K0.99×
30Wisconsin~7K0.99×
31South Dakota~1K0.99×
32North Dakota<1K0.99×
33West Virginia~2K0.98×
34Tennessee~9K0.97×
35Kansas~4K0.97×
36Washington~9K0.96×
37Ohio~10K0.95×
38Virginia~10K0.95×
39New Hampshire~2K0.95×
40Arizona~9K0.94×
41Missouri~7K0.94×
42Utah~4K0.94×
43Maine~2K0.94×
44Idaho~2K0.92×
45Nevada~4K0.91×
46Oregon~5K0.90×
47Vermont<1K0.87×
48Colorado~6K0.82×
49Washington, District of Columbia~1K0.79×
50Montana~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Cool Whip, United States
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cool Whip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cool Whip audience
#·InterestCategoryAffinity×
01Reddi-wipFood & Beverages325.90×
02CompExBusiness & Career234.10×
03Ted AllenMovies & TV215.45×
04Carmen ElectraMovies & TV163.67×
05Challenge RothSports160.57×
06Geoffrey ZakarianFood & Beverages155.34×
07Newton RunningSports142.40×
08Audrina PatridgeMovies & TV130.41×
09Glade (brand)Home & Garden114.44×
10Flex (magazine)Sports112.55×
11Philadelphia MarathonSports109.27×
12Vibram FiveFingersFashion & Accessoires106.93×
13Stacy KeiblerMovies & TV100.62×
14Auto ExpressCars & Mobility95.49×
15Christy TurlingtonFashion & Accessoires86.69×
16Ragnar Relay SeriesSports78.07×
17Sports AuthoritySports76.69×
18Jell-OFood & Beverages69.93×
19Anne BurrellFood & Beverages61.32×
20Smoothie KingFood & Beverages18.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cool Whip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cool Whip audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.40×
MindfulnessBALANCE3.34×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cool Whip audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Social Media UsageJOY0.96×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cool Whip's target market in United States?

Cool Whip's target market in United States covers an estimated 499,795 people, concentrated in California and Texas.

02

What is the gender split and age of Cool Whip customers?

66.0% of the Cool Whip audience are female, 34.0% are male, with an average age of 40.6 years.

03

Which brands do Cool Whip fans like most?

Cool Whip fans show strongest brand affinity for Carmen Electra (163.67×), Flex (magazine) (112.55×), and Anne Burrell (61.32×) over the country average.

04

Where do Cool Whip fans live in United States?

Cool Whip fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cool Whip fans also like?

Beyond Cool Whip itself, the audience over-indexes on Flex (magazine) (112.55×), Anne Burrell (61.32×), Stacy Keibler (100.62×), and Reddi-wip (325.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cool Whip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cool Whip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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