Cool Whip Audience in United States

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Cool Whip has an estimated audience of 485,819 people in United States. 66.0% are female, 34.0% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Carmen Electra, Anne Burrell, Flex (magazine), Stacy Keibler, Reddi-wip.

The average Cool Whip fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carmen Electra, Anne Burrell, Flex (magazine), with strongest over-indexing on Carmen Electra (163.67× the country average). Demographically, the Cool Whip audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Cool Whip fans

Demographic split for Cool Whip audience in United States
MetricValue
Female66.0%
Male34.0%
Average age40.6
Estimated audience size485,819

Audience persona

The typical Cool Whip fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Carmen Electra.

Top regions in United States

Top regions ranked by reach for Cool Whip in United States
RegionReachAffinity
California63,0161.18×
Texas54,1561.3×
Florida36,1351.1×
New York30,8381.14×
Illinois17,8211.1×
Pennsylvania17,0511.04×
North Carolina15,8991.09×
Georgia15,3321.02×
Ohio14,8810.99×
Michigan13,8651.09×
New Jersey13,5991.1×
Virginia11,5620.98×
Massachusetts11,1051.16×
Washington9,8251.01×
Tennessee9,7211×
Arizona9,6610.97×
Indiana9,1511.03×
Maryland8,6981.04×
Missouri7,4590.95×
Wisconsin7,2660.99×
South Carolina7,2390.99×
Minnesota7,1991.03×
Louisiana6,8931.1×
Alabama6,7170.99×
Colorado6,5170.85×
Kentucky6,3541.04×
Oklahoma5,6721.05×
Connecticut5,6601.16×
Oregon5,0890.91×
Mississippi4,3901.1×
Utah4,2180.97×
Arkansas4,1951.05×
Nevada4,1740.89×
Iowa4,0121×
Kansas3,7990.99×
New Mexico2,5651.05×
Nebraska2,4751.02×
Hawaii2,4561.18×
Idaho2,1440.88×
West Virginia2,0910.92×
New Hampshire1,8280.96×
Rhode Island1,5611.01×
Maine1,5600.9×
Delaware1,3861.03×
Washington, District of Columbia1,1460.78×
Alaska1,0351×
South Dakota9560.85×
Montana9470.7×
North Dakota9240.93×
Vermont6640.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cool Whip audience
BrandAffinityCategory
Carmen Electra163.67×Movies & TV
Anne Burrell61.32×Food & Beverages
Flex (magazine)112.55×Sports
Stacy Keibler100.62×Movies & TV
Reddi-wip325.9×Food & Beverages
Geoffrey Zakarian155.34×Food & Beverages
Glade (brand)114.44×Home & Garden
Newton Running142.4×Sports
Audrina Patridge130.41×Movies & TV
Vibram FiveFingers106.93×Fashion & Accessoires
Ted Allen215.45×Movies & TV
Christy Turlington86.69×Fashion & Accessoires
Sports Authority76.69×Sports
Jell-O69.93×Food & Beverages
Challenge Roth160.57×Sports
Smoothie King18.29×Food & Beverages
Auto Express95.49×Cars & Mobility
CompEx234.1×Business & Career
Ragnar Relay Series78.07×Sports
Philadelphia Marathon109.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cool Whip audience
TraitClusterScore
Healthy LifestyleBALANCE5.22
Family OrientationCONSERVATISM2.2
MindfulnessBALANCE2.02
PatriotismCONSERVATISM1.79
Convenience OrientationPREMIUM1.75
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Cool Whip
CountryShare
United States62.9%
Canada5.5%
United Kingdom3.6%

See Cool Whip audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cool Whip have in United States?

Cool Whip has an estimated audience of 485,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Cool Whip fans?

66.0% of Cool Whip fans are female, 34.0% are male, with an average age of 40.6 years.

Which brands do Cool Whip fans like most?

Cool Whip fans show strongest brand affinity for Carmen Electra (163.67×), Anne Burrell (61.32×), and Flex (magazine) (112.55×) over the country average.

Where do Cool Whip fans live in United States?

Cool Whip fans in United States are most concentrated in California (reach 63,016), Texas (reach 54,156), and Florida (reach 36,135). These three regions account for the largest share of the active audience.

What other brands do Cool Whip fans also like?

Beyond Cool Whip itself, the audience over-indexes on Anne Burrell (61.32×), Flex (magazine) (112.55×), Stacy Keibler (100.62×), and Reddi-wip (325.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cool Whip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.