Rascasse Audience Intelligence

Auntie Anne's Target Market in United States

A data profile of the people who buy, follow and care about Auntie Anne's in United States — modelled from more than twelve digital signal sources. Auntie Anne's has an estimated audience of 3,146,192 people in United States.

#60among Restaurants in United States#1019among Brand in United States#630in Food & Beverages

The average Auntie Anne's fan in United States is 40.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Boscov's, The UPS Store, Pretzel, with strongest over-indexing on Boscov's (34.84× the country average).

Demographically, the Auntie Anne's audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auntie Anne's fan in United States is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Boscov's.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auntie Anne's profile in United States.

Audience size
3.1M
in United States
Gender
72.7%♀
27.3% male
Age
40.2
average years
Country rank
#9886
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Auntie Anne's

72.7% are female, 27.3% are male, average age 40.2.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Auntie Anne's audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.2
Estimated audience size3,146,192
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Auntie Anne's audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Auntie Anne's audience comes from United States.

Worldwide audience distribution share by country for Auntie Anne's
CountryShare
United States77.9%
Thailand3.0%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auntie Anne's audience in United States is strongest.

Fig. 05

Top regions by affinity

Auntie Anne's customers by region in United States
#RegionReachAffinity×
01Delaware~5K2.74×
02Maryland~30K2.15×
03Pennsylvania~50K1.87×
04New York~70K1.73×
05Washington, District of Columbia~4K1.72×
06New Jersey~30K1.58×
07Illinois~40K1.54×
08Nevada~10K1.51×
09Virginia~30K1.47×
10Michigan~30K1.45×
11Kansas~8K1.41×
12Texas~80K1.36×
13Ohio~30K1.32×
14Florida~60K1.28×
15Missouri~10K1.19×
16Georgia~30K1.14×
17Indiana~10K1.02×
18South Carolina~10K1.02×
19North Carolina~20K1.01×
20Arkansas~6K0.99×
21Tennessee~10K0.96×
22Massachusetts~10K0.96×
23Hawaii~3K0.95×
24Louisiana~9K0.94×
25Wisconsin~10K0.92×
26Oklahoma~7K0.92×
27Minnesota~9K0.86×
28California~70K0.85×
29Washington~10K0.85×
30West Virginia~3K0.85×
31Rhode Island~2K0.85×
32Colorado~9K0.83×
33Alabama~8K0.83×
34Idaho~3K0.83×
35Oregon~7K0.82×
36Kentucky~7K0.81×
37Connecticut~6K0.76×
38Utah~5K0.75×
39Iowa~4K0.74×
40Alaska~1K0.74×
41Mississippi~4K0.66×
42Nebraska~2K0.66×
43New Hampshire~2K0.62×
44Vermont<1K0.58×
45New Mexico~2K0.51×
46Arizona~7K0.50×
47North Dakota<1K0.45×
48South Dakota<1K0.41×
49Maine<1K0.37×
50Montana<1K0.36×
Fig. 06

Affinity by region

Affinity by region — Auntie Anne's, United States
0.36×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auntie Anne's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auntie Anne's audience
#·InterestCategoryAffinity×
01Hoover'sBusiness & Career86.99×
02Kenmore, WashingtonTravel & Leisure50.69×
03P. C. Richard & SonShopping43.29×
04Boscov'sFashion & Accessoires34.84×
05French'sFood & Beverages29.67×
06PretzelFood & Beverages26.16×
07Wood (magazine)Business & Career23.83×
08Citi TrendsShopping22.70×
09PPG IndustriesBusiness & Career22.44×
10American Home ShieldHome & Garden21.82×
11Lancaster, PennsylvaniaTravel & Leisure21.57×
12Cumberland FarmsShopping21.20×
13Aaron'sTechnology & Electronics17.96×
14Titanic (1997 film)Movies & TV14.73×
15FedEx OfficeBusiness & Career10.52×
16The UPS StoreShopping9.14×
17AutoZoneCars & Mobility4.58×
18Panda ExpressFood & Beverages4.22×
19Dollar GeneralShopping4.05×
20Hobby LobbyHome & Garden3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auntie Anne's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auntie Anne's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
CreativityOPEN1.62×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auntie Anne's audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.08×
Sports ActivityPOWER1.11×
Career OrientationPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Auntie Anne's's target market in United States?

Auntie Anne's's target market in United States covers an estimated 3,146,192 people, concentrated in Texas and New York.

02

What is the gender split and age of Auntie Anne's customers?

72.7% of the Auntie Anne's audience are female, 27.3% are male, with an average age of 40.2 years.

03

Which brands do Auntie Anne's fans like most?

Auntie Anne's fans show strongest brand affinity for Boscov's (34.84×), The UPS Store (9.14×), and Pretzel (26.16×) over the country average.

04

Where do Auntie Anne's fans live in United States?

Auntie Anne's fans in United States are most concentrated in Texas (reach ~80K), New York (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Auntie Anne's fans also like?

Beyond Auntie Anne's itself, the audience over-indexes on The UPS Store (9.14×), Pretzel (26.16×), Hoover's (86.99×), and Citi Trends (22.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Auntie Anne's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auntie Anne's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →