Auntie Anne's Audience in United States

Auntie Anne's logo

Auntie Anne's has an estimated audience of 725,916 people in United States. 72.7% are female, 27.3% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: Boscov's, The UPS Store, Pretzel, Citi Trends, Aaron's.

The average Auntie Anne's fan in United States is 40.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Boscov's, The UPS Store, Pretzel, with strongest over-indexing on Boscov's (34.84× the country average). Demographically, the Auntie Anne's audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Auntie Anne's fans

Demographic split for Auntie Anne's audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.2
Estimated audience size725,916

Audience persona

The typical Auntie Anne's fan in United States is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Boscov's.

Top regions in United States

Top regions ranked by reach for Auntie Anne's in United States
RegionReachAffinity
Texas84,0761.35×
California68,4540.86×
Florida64,9201.32×
New York56,9981.41×
Pennsylvania48,0481.97×
Illinois35,7241.48×
Ohio31,9431.43×
Georgia28,5721.28×
Virginia27,4841.55×
Maryland26,8032.15×
Michigan26,7721.41×
New Jersey26,5021.44×
North Carolina23,9181.1×
Tennessee15,1111.04×
Massachusetts14,7941.03×
Missouri14,2121.21×
Indiana13,2131×
Washington12,1940.84×
South Carolina11,1371.02×
Wisconsin10,4400.96×
Nevada9,5421.36×
Alabama9,2430.91×
Colorado9,0760.79×
Kansas8,9931.57×
Louisiana8,8480.95×
Minnesota8,5680.82×
Kentucky8,2880.91×
Oklahoma7,5250.93×
Arizona7,1990.49×
Oregon7,0890.85×
Connecticut5,5150.76×
Arkansas5,5010.92×
Utah5,0880.78×
Delaware5,0512.52×
Mississippi4,0760.68×
Iowa3,6500.61×
Washington, District of Columbia3,2401.49×
Idaho3,1360.86×
West Virginia2,8690.85×
Hawaii2,5310.81×
Nebraska2,4650.68×
Rhode Island2,1760.94×
New Mexico1,9000.52×
New Hampshire1,8780.66×
Alaska9930.64×
Maine8270.32×
Vermont6600.52×
North Dakota5390.36×
South Dakota4960.3×
Montana4420.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auntie Anne's audience
BrandAffinityCategory
Boscov's34.84×Fashion & Accessoires
The UPS Store9.14×Shopping
Pretzel26.16×Food & Beverages
Citi Trends22.7×Shopping
Aaron's17.96×Technology & Electronics
P. C. Richard & Son43.29×Shopping
AutoZone4.58×Cars & Mobility
Lancaster, Pennsylvania21.57×Travel & Leisure
Wood (magazine)23.83×Business & Career
Titanic (1997 film)14.73×Movies & TV
Cumberland Farms21.2×Shopping
Dollar General4.05×Shopping
American Home Shield21.82×Home & Garden
PPG Industries22.44×Business & Career
Hobby Lobby3.65×Home & Garden
Kenmore, Washington50.69×Travel & Leisure
Panda Express4.22×Food & Beverages
FedEx Office10.52×Business & Career
UC Berkeley School of Law59.2×Business & Career
Rent-A-Center8.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auntie Anne's audience
TraitClusterScore
IndulgenceJOY1.7
ExtroversionTHRILL1.48
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.38
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Auntie Anne's
CountryShare
United States49.3%
Thailand8.3%
Philippines5.5%

See Auntie Anne's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Auntie Anne's have in United States?

Auntie Anne's has an estimated audience of 725,916 people in United States, concentrated in Texas and California.

What is the gender split and age of Auntie Anne's fans?

72.7% of Auntie Anne's fans are female, 27.3% are male, with an average age of 40.2 years.

Which brands do Auntie Anne's fans like most?

Auntie Anne's fans show strongest brand affinity for Boscov's (34.84×), The UPS Store (9.14×), and Pretzel (26.16×) over the country average.

Where do Auntie Anne's fans live in United States?

Auntie Anne's fans in United States are most concentrated in Texas (reach 84,076), California (reach 68,454), and Florida (reach 64,920). These three regions account for the largest share of the active audience.

What other brands do Auntie Anne's fans also like?

Beyond Auntie Anne's itself, the audience over-indexes on The UPS Store (9.14×), Pretzel (26.16×), Citi Trends (22.7×), and Aaron's (17.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auntie Anne's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.