Lancaster, Pennsylvania Audience in United States

Lancaster, Pennsylvania has an estimated audience of 2,454,580 people in United States. 60.5% are female, 39.5% are male, average age 44.7. Top regions: Pennsylvania, New York, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Pretzel, Auntie Anne's, Microblogging.

The average Lancaster, Pennsylvania fan in United States is 44.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Pretzel, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Lancaster, Pennsylvania audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lancaster, Pennsylvania fans

Demographic split for Lancaster, Pennsylvania audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.7
Estimated audience size2,454,580

Audience persona

The typical Lancaster, Pennsylvania fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Lancaster, Pennsylvania in United States
RegionReachAffinity
Pennsylvania473,7275.73×
New York258,7851.89×
California162,1860.6×
New Jersey144,8182.32×
Texas137,8310.65×
Florida128,1620.77×
Ohio124,4171.65×
Virginia99,4561.66×
Maryland99,1942.35×
North Carolina73,2450.99×
Illinois51,0800.62×
Massachusetts50,8011.05×
Michigan48,2390.75×
Georgia47,4770.63×
Indiana39,1730.87×
Tennessee34,9400.71×
Connecticut34,1571.39×
South Carolina32,0770.87×
Kentucky27,7430.9×
Arizona26,9750.54×
Washington26,5300.54×
Missouri22,7350.57×
Wisconsin22,4350.61×
West Virginia22,0421.93×
Colorado21,8800.57×
Alabama20,7160.6×
Louisiana18,9580.6×
Delaware17,8862.64×
Oregon17,0460.61×
Minnesota16,4530.47×
Oklahoma16,1090.59×
Washington, District of Columbia14,4891.96×
Iowa13,6900.68×
Utah12,7380.58×
Nevada11,5110.48×
Kansas11,4520.59×
Nebraska10,6210.86×
Arkansas10,5420.52×
New Hampshire10,4681.08×
Maine9,9801.14×
Mississippi9,8270.49×
Rhode Island7,7941×
Idaho6,5020.53×
New Mexico5,7740.47×
Hawaii4,4560.42×
Vermont4,4321.03×
Montana3,4620.51×
South Dakota2,6290.46×
Alaska2,4440.47×
North Dakota2,4310.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lancaster, Pennsylvania audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Pretzel23.27×Food & Beverages
Auntie Anne's57.84×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope11.35×Health
Income tax13.19×Business & Career
Capital One4.31×Business & Career
Google Maps3.73×Internet & Social Media
Whole grain13.01×Food & Beverages
Pet insurance14.09×Pets & Animals
Day trading10.01×Business & Career
Blended whiskey9.94×Food & Beverages
Hobby Lobby3.06×Home & Garden
Roulette11.73×Games
Indianapolis Motor Speedway10.7×Sports
Charles, Prince of Wales18.87×Politics & Society
Critical illness insurance13.37×Business & Career
CarGurus4.02×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lancaster, Pennsylvania audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.01
Community OrientationOPEN1.43
Family OrientationCONSERVATISM1.42
PatriotismCONSERVATISM1.33
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Lancaster, Pennsylvania
CountryShare
United States70.2%
France4.9%
Italy4.4%

See Lancaster, Pennsylvania audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lancaster, Pennsylvania have in United States?

Lancaster, Pennsylvania has an estimated audience of 2,454,580 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Lancaster, Pennsylvania fans?

60.5% of Lancaster, Pennsylvania fans are female, 39.5% are male, with an average age of 44.7 years.

Which brands do Lancaster, Pennsylvania fans like most?

Lancaster, Pennsylvania fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Pretzel (23.27×) over the country average.

Where do Lancaster, Pennsylvania fans live in United States?

Lancaster, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 473,727), New York (reach 258,785), and California (reach 162,186). These three regions account for the largest share of the active audience.

What other brands do Lancaster, Pennsylvania fans also like?

Beyond Lancaster, Pennsylvania itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Pretzel (23.27×), Auntie Anne's (57.84×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lancaster, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.