Rascasse Audience Intelligence

Lancaster, Pennsylvania Audience in United States

A data profile of the people who buy, follow and care about Lancaster, Pennsylvania in United States — modelled from more than twelve digital signal sources. Lancaster, Pennsylvania has an estimated audience of 2,454,580 people in United States.

#174among City in United States#926among POI in United States#963in Travel & Leisure

The average Lancaster, Pennsylvania fan in United States is 44.7 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Auntie Anne's, American Cruise Lines, FedEx, with strongest over-indexing on Auntie Anne's (21.57× the country average).

Demographically, the Lancaster, Pennsylvania audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lancaster, Pennsylvania fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Auntie Anne's.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lancaster, Pennsylvania profile in United States.

Audience size
2.5M
in United States
Gender
60.5%♀
39.5% male
Age
44.7
average years
Country rank
#12075
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lancaster, Pennsylvania fans

60.5% are female, 39.5% are male, average age 44.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Lancaster, Pennsylvania audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.7
Estimated audience size2,454,580
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Lancaster, Pennsylvania audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4923%
50+35%
Fig. 04

Worldwide distribution

70.2%

of the worldwide Lancaster, Pennsylvania audience comes from United States.

Worldwide audience distribution share by country for Lancaster, Pennsylvania
CountryShare
United States70.2%
France4.9%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lancaster, Pennsylvania audience in United States is strongest.

Fig. 05

Top regions by affinity

Lancaster, Pennsylvania fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K5.41×
02Maryland~90K2.04×
03Delaware~10K2.01×
04New Jersey~100K1.98×
05West Virginia~20K1.64×
06New York~200K1.62×
07Washington, District of Columbia~10K1.51×
08Ohio~100K1.48×
09Virginia~90K1.48×
10Connecticut~30K1.31×
11Maine~10K1.12×
12Massachusetts~50K1.11×
13Vermont~5K1.08×
14New Hampshire~10K1.05×
15Rhode Island~8K1.00×
16North Carolina~70K0.98×
17Kentucky~30K0.95×
18Nebraska~10K0.94×
19Alaska~5K0.93×
20Indiana~40K0.92×
21South Dakota~5K0.92×
22North Dakota~5K0.92×
23South Carolina~30K0.90×
24Montana~6K0.90×
25Iowa~20K0.87×
26Kansas~20K0.87×
27Idaho~10K0.87×
28Hawaii~9K0.86×
29Mississippi~20K0.84×
30New Mexico~10K0.84×
31Arkansas~20K0.83×
32Utah~20K0.80×
33Tennessee~40K0.79×
34Michigan~50K0.78×
35Oregon~20K0.78×
36Oklahoma~20K0.78×
37Alabama~30K0.77×
38Louisiana~20K0.77×
39Missouri~30K0.75×
40Wisconsin~30K0.75×
41Nevada~20K0.75×
42Florida~100K0.74×
43Colorado~30K0.72×
44Georgia~50K0.70×
45Arizona~30K0.69×
46Minnesota~20K0.69×
47Illinois~60K0.67×
48Washington~30K0.66×
49Texas~100K0.64×
50California~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Lancaster, Pennsylvania, United States
0.62×1.00×5.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lancaster, Pennsylvania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lancaster, Pennsylvania audience
#·InterestCategoryAffinity×
01Auntie Anne'sFood & Beverages21.57×
02American Cruise LinesTravel & Leisure20.29×
03PlymouthTravel & Leisure14.84×
04ExxonMobilCars & Mobility9.55×
05Elderly careHealth8.83×
06PretzelFood & Beverages7.92×
07QVCMovies & TV4.90×
08First class travelTravel & Leisure4.58×
09FedExBusiness & Career4.20×
10Weather forecastingHome & Garden4.10×
11Sustainable energyHome & Garden3.99×
12Renewable energyBusiness & Career3.87×
13Solar energyHome & Garden2.98×
14Vehicle insuranceCars & Mobility2.57×
15Mortgage loansBusiness & Career2.54×
16Discount storesShopping2.45×
17AirbnbTravel & Leisure2.16×
18PinterestInternet & Social Media2.12×
19BarbecueFood & Beverages1.73×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lancaster, Pennsylvania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lancaster, Pennsylvania audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.64×
PatriotismCONSERVATISM2.19×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lancaster, Pennsylvania audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Early Adopter MentalityPOWER0.85×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lancaster, Pennsylvania have in United States?

Lancaster, Pennsylvania has an estimated audience of 2,454,580 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Lancaster, Pennsylvania fans?

60.5% of Lancaster, Pennsylvania fans are female, 39.5% are male, with an average age of 44.7 years.

03

Which brands do Lancaster, Pennsylvania fans like most?

Lancaster, Pennsylvania fans show strongest brand affinity for Auntie Anne's (21.57×), American Cruise Lines (20.29×), and FedEx (4.2×) over the country average.

04

Where do Lancaster, Pennsylvania fans live in United States?

Lancaster, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach ~400K), New York (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lancaster, Pennsylvania fans also like?

Beyond Lancaster, Pennsylvania itself, the audience over-indexes on American Cruise Lines (20.29×), FedEx (4.2×), QVC (4.9×), and First class travel (4.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lancaster, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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