P. C. Richard & Son Audience in United States

P. C. Richard & Son logo

P. C. Richard & Son has an estimated audience of 745,743 people in United States. 48.7% are female, 51.3% are male, average age 45.4. Top regions: New York, New Jersey, Connecticut. Top brand affinities: Key Food, Boscov's, Abt Electronics, Citi Trends, LibreOffice.

The average P. C. Richard & Son fan in United States is 45.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Connecticut. Top brand affinities include Key Food, Boscov's, Abt Electronics, with strongest over-indexing on Key Food (93.43× the country average). Demographically, the P. C. Richard & Son audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of P. C. Richard & Son fans

Demographic split for P. C. Richard & Son audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.4
Estimated audience size745,743

Audience persona

The typical P. C. Richard & Son fan in United States is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for P. C. Richard & Son in United States
RegionReachAffinity
New York559,30815.52×
New Jersey257,19013.56×
Connecticut83,67111.19×
Pennsylvania42,2571.68×
California9,6660.12×
Florida9,5910.19×
Massachusetts7,7540.53×
Texas7,7010.12×
Virginia5,3230.29×
Georgia4,1210.18×
Illinois3,9940.16×
North Carolina3,8050.17×
Maryland3,5080.27×
Ohio3,0940.13×
Michigan2,3870.12×
Washington1,7520.12×
Tennessee1,6830.11×
South Carolina1,6290.15×
Indiana1,5030.11×
Delaware1,4490.7×
Colorado1,1540.1×
Arizona1,1430.08×
Missouri1,0920.09×
Oregon1,0710.13×
Minnesota1,0610.1×
New Hampshire1,0050.34×
Kentucky9830.11×
Wisconsin9570.09×
Oklahoma9510.11×
Rhode Island8630.36×
Kansas7930.13×
Iowa7530.12×
Louisiana7300.08×
Arkansas7300.12×
Alabama7250.07×
Washington, District of Columbia7210.32×
Mississippi7120.12×
Nevada6870.1×
Utah6390.1×
Maine6110.23×
Idaho5840.16×
Nebraska5470.15×
New Mexico5440.15×
West Virginia5420.16×
Alaska5410.34×
Vermont5310.41×
Hawaii4780.15×
Montana4720.23×
South Dakota4660.27×
North Dakota4530.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for P. C. Richard & Son audience
BrandAffinityCategory
Key Food93.43×Shopping
Boscov's38.44×Fashion & Accessoires
Abt Electronics113.63×Shopping
Citi Trends43.34×Shopping
LibreOffice108.71×Technology & Electronics
AutoZone9.79×Cars & Mobility
White Cloud, Michigan105.35×Travel & Leisure
KeyBank28.97×Business & Career
The UPS Store8.95×Shopping
American Home Shield40.6×Home & Garden
Flipp34.61×Shopping
Oscar Isaac25.17×Movies & TV
Pocket Gamer77.59×Games
Paperless Post38.77×Shopping
DuckDuckGo14.93×Internet & Social Media
Rusk97.02×Food & Beverages
Home2 Suites by Hilton31.2×Travel & Leisure
Smashwords93.25×Literature
Five Star47.86×Movies & TV
Hess Corporation85.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by P. C. Richard & Son audience
TraitClusterScore
IndulgenceJOY2.37
Quality AwarenessPREMIUM1.94
Price SensitivityPREMIUM1.71
Design AffinityPREMIUM1.53
Luxury OrientationPREMIUM1.44
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for P. C. Richard & Son
CountryShare
United States94.3%
China2.3%
Netherlands0.2%

See P. C. Richard & Son audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does P. C. Richard & Son have in United States?

P. C. Richard & Son has an estimated audience of 745,743 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of P. C. Richard & Son fans?

48.7% of P. C. Richard & Son fans are female, 51.3% are male, with an average age of 45.4 years.

Which brands do P. C. Richard & Son fans like most?

P. C. Richard & Son fans show strongest brand affinity for Key Food (93.43×), Boscov's (38.44×), and Abt Electronics (113.63×) over the country average.

Where do P. C. Richard & Son fans live in United States?

P. C. Richard & Son fans in United States are most concentrated in New York (reach 559,308), New Jersey (reach 257,190), and Connecticut (reach 83,671). These three regions account for the largest share of the active audience.

What other brands do P. C. Richard & Son fans also like?

Beyond P. C. Richard & Son itself, the audience over-indexes on Boscov's (38.44×), Abt Electronics (113.63×), Citi Trends (43.34×), and LibreOffice (108.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for P. C. Richard & Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.