Rascasse Audience Intelligence

P. C. Richard & Son Target Market in United States

A data profile of the people who buy, follow and care about P. C. Richard & Son in United States — modelled from more than twelve digital signal sources. P. C. Richard & Son has an estimated audience of 769,558 people in United States.

#2902among Brand in United States#420in Shopping

The average P. C. Richard & Son fan in United States is 45.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Connecticut.

Top brand affinities include Key Food, Boscov's, Citi Trends, with strongest over-indexing on Key Food (93.43× the country average).

Demographically, the P. C. Richard & Son audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical P. C. Richard & Son fan in United States is balanced, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Key Food.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the P. C. Richard & Son profile in United States.

Audience size
770K
in United States
Gender
48.7%♀
51.3% male
Age
45.4
average years
Country rank
#28163
Brand in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of P. C. Richard & Son

48.7% are female, 51.3% are male, average age 45.4.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for P. C. Richard & Son audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.4
Estimated audience size769,558
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the P. C. Richard & Son audience in United States
Age bracketShare%
16-196%
20-2916%
30-3921%
40-4924%
50+33%
Fig. 04

Worldwide distribution

94.2%

of the worldwide P. C. Richard & Son audience comes from United States.

Worldwide audience distribution share by country for P. C. Richard & Son
CountryShare
United States94.2%
China2.2%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the P. C. Richard & Son audience in United States is strongest.

Fig. 05

Top regions by affinity

P. C. Richard & Son customers by region in United States
#RegionReachAffinity×
01New York~600K18.79×
02New Jersey~300K15.20×
03Connecticut~80K10.47×
04Pennsylvania~30K1.36×
05Alaska~1K0.87×
06South Dakota~1K0.86×
07Montana~2K0.85×
08North Dakota~1K0.85×
09Vermont~1K0.85×
10Mississippi~5K0.82×
11Hawaii~3K0.82×
12New Mexico~3K0.81×
13West Virginia~3K0.81×
14Idaho~3K0.79×
15Arkansas~5K0.78×
16Maine~2K0.78×
17Delaware~2K0.77×
18Oklahoma~6K0.76×
19Iowa~5K0.76×
20Louisiana~7K0.75×
21Kansas~4K0.75×
22Nebraska~3K0.75×
23New Hampshire~2K0.74×
24Alabama~8K0.73×
25Nevada~5K0.73×
26Utah~5K0.73×
27Rhode Island~2K0.73×
28Kentucky~7K0.70×
29Washington, District of Columbia~2K0.68×
30Wisconsin~8K0.67×
31Missouri~8K0.64×
32Oregon~5K0.63×
33Minnesota~7K0.62×
34Indiana~8K0.59×
35Colorado~7K0.57×
36Tennessee~8K0.55×
37South Carolina~6K0.54×
38Arizona~8K0.53×
39Washington~8K0.51×
40Massachusetts~7K0.48×
41Michigan~9K0.47×
42Maryland~6K0.44×
43Ohio~10K0.42×
44Virginia~7K0.37×
45Illinois~9K0.36×
46Georgia~8K0.36×
47North Carolina~8K0.36×
48Florida~10K0.26×
49Texas~20K0.24×
50California~20K0.20×
Fig. 06

Affinity by region

Affinity by region — P. C. Richard & Son, United States
0.20×1.00×18.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the P. C. Richard & Son audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for P. C. Richard & Son audience
#·InterestCategoryAffinity×
01Abt ElectronicsShopping113.63×
02LibreOfficeTechnology & Electronics108.71×
03White Cloud, MichiganTravel & Leisure105.35×
04RuskFood & Beverages97.02×
05Key FoodShopping93.43×
06SmashwordsLiterature93.25×
07Pocket GamerGames77.59×
08Five StarMovies & TV47.86×
09Citi TrendsShopping43.34×
10American Home ShieldHome & Garden40.60×
11Paperless PostShopping38.77×
12Boscov'sFashion & Accessoires38.44×
13Fazoli'sFood & Beverages36.37×
14FlippShopping34.61×
15Home2 Suites by HiltonTravel & Leisure31.20×
16KeyBankBusiness & Career28.97×
17Oscar IsaacMovies & TV25.17×
18DuckDuckGoInternet & Social Media14.93×
19AutoZoneCars & Mobility9.79×
20The UPS StoreShopping8.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the P. C. Richard & Son audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by P. C. Richard & Son audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.93×
Early Adopter MentalityPOWER1.93×
IndulgenceJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by P. C. Richard & Son audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Sports ActivityPOWER1.00×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is P. C. Richard & Son's target market in United States?

P. C. Richard & Son's target market in United States covers an estimated 769,558 people, concentrated in New York and New Jersey.

02

What is the gender split and age of P. C. Richard & Son customers?

48.7% of the P. C. Richard & Son audience are female, 51.3% are male, with an average age of 45.4 years.

03

Which brands do P. C. Richard & Son fans like most?

P. C. Richard & Son fans show strongest brand affinity for Key Food (93.43×), Boscov's (38.44×), and Citi Trends (43.34×) over the country average.

04

Where do P. C. Richard & Son fans live in United States?

P. C. Richard & Son fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~300K), and Connecticut (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do P. C. Richard & Son fans also like?

Beyond P. C. Richard & Son itself, the audience over-indexes on Boscov's (38.44×), Citi Trends (43.34×), Abt Electronics (113.63×), and LibreOffice (108.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for P. C. Richard & Son. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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