Smashwords Audience in United States

Smashwords logo

Smashwords has an estimated audience of 264,002 people in United States. 54.3% are female, 45.7% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Key Food, P. C. Richard & Son, Aeroplan, Revenge (TV series), Wattpad.

The average Smashwords fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Key Food, P. C. Richard & Son, Aeroplan, with strongest over-indexing on Key Food (132.51× the country average). Demographically, the Smashwords audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Website / Newspaper / Magazine · Subtype: E-books

Demographics of Smashwords fans

Demographic split for Smashwords audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.2
Estimated audience size264,002

Audience persona

The typical Smashwords fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for Smashwords in United States
RegionReachAffinity
California26,3080.91×
Texas19,2890.85×
New York14,1740.96×
Florida13,6450.76×
Illinois10,0581.14×
North Carolina9,4171.19×
Pennsylvania8,1050.91×
Washington7,4841.41×
Georgia7,4630.92×
Michigan6,8861×
Virginia6,7601.05×
Ohio6,4650.79×
Tennessee5,7211.08×
Arizona5,4971.02×
Indiana4,9461.03×
New Jersey4,9060.73×
Massachusetts4,5560.88×
Missouri4,3991.03×
Maryland4,2530.94×
Colorado4,1160.99×
Alabama4,0711.1×
Oklahoma4,0241.37×
Oregon3,9551.31×
Minnesota3,6800.97×
Wisconsin3,6710.92×
Arkansas3,6441.68×
South Carolina3,6430.92×
Kentucky3,5831.08×
Louisiana3,1960.94×
Utah2,8021.19×
Kansas2,5731.24×
Iowa2,2031.01×
Nevada2,1850.86×
Connecticut2,0980.79×
Mississippi1,9850.91×
West Virginia1,4381.17×
Idaho1,3451.02×
New Hampshire1,1551.11×
Nebraska1,1020.83×
Maine1,0711.13×
New Mexico1,0080.76×
Washington, District of Columbia9651.22×
Alaska7451.32×
Hawaii7390.65×
Montana6650.91×
Vermont6131.32×
Rhode Island6080.72×
Delaware5580.77×
South Dakota4220.69×
North Dakota3650.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smashwords audience
BrandAffinityCategory
Key Food132.51×Shopping
P. C. Richard & Son76.74×Shopping
Aeroplan95.55×Travel & Leisure
Revenge (TV series)29.69×Movies & TV
Wattpad18.16×Internet & Social Media
Fannie Mae50.63×Business & Career
Goodreads16.78×Literature
E-book readers11.54×Technology & Electronics
Eyes Wide Shut20.17×Movies & TV
Young-adult fiction13.03×Literature
Blendtec74.02×Home & Garden
Abt Electronics48.06×Shopping
Asurion25.92×Business & Career
Zipcar32.67×Cars & Mobility
Rockwell Automation49.31×Business & Career
Book discussion club10.1×Literature
Dan Brown35.18×Literature
Sex and the City6.47×Movies & TV
Boston Pizza45.68×Food & Beverages
Twilio27.84×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smashwords audience
TraitClusterScore
PatriotismCONSERVATISM3.57
MindfulnessBALANCE2.05
Design AffinityPREMIUM1.87
TraditionCONSERVATISM1.82
IndulgenceJOY1.69
Quality AwarenessPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Smashwords
CountryShare
United States40.4%
Canada9.4%
United Kingdom7.6%

See Smashwords audiences in other countries

More E-books audiences in United States

Frequently asked questions

How many fans does Smashwords have in United States?

Smashwords has an estimated audience of 264,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Smashwords fans?

54.3% of Smashwords fans are female, 45.7% are male, with an average age of 42.2 years.

Which brands do Smashwords fans like most?

Smashwords fans show strongest brand affinity for Key Food (132.51×), P. C. Richard & Son (76.74×), and Aeroplan (95.55×) over the country average.

Where do Smashwords fans live in United States?

Smashwords fans in United States are most concentrated in California (reach 26,308), Texas (reach 19,289), and New York (reach 14,174). These three regions account for the largest share of the active audience.

What other brands do Smashwords fans also like?

Beyond Smashwords itself, the audience over-indexes on P. C. Richard & Son (76.74×), Aeroplan (95.55×), Revenge (TV series) (29.69×), and Wattpad (18.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smashwords. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.