Rascasse Audience Intelligence

Smashwords Audience in United States

A data profile of the people who buy, follow and care about Smashwords in United States — modelled from more than twelve digital signal sources. Smashwords has an estimated audience of 258,192 people in United States.

#1748among Website / Newspaper / Magazine in United States#1373in Literature

The average Smashwords fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Key Food, Fannie Mae, Abt Electronics, with strongest over-indexing on Key Food (198.55× the country average).

Demographically, the Smashwords audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smashwords fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Key Food.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smashwords profile in United States.

Audience size
258K
in United States
Gender
54.3%♀
45.7% male
Age
42.2
average years
Country rank
#52030
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Smashwords

54.3% are female, 45.7% are male, average age 42.2.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Smashwords audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.2
Estimated audience size258,192
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Smashwords audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3921%
40-4919%
50+28%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Smashwords audience comes from United States.

Worldwide audience distribution share by country for Smashwords
CountryShare
United States40.0%
Canada9.4%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smashwords audience in United States is strongest.

Fig. 05

Top regions by affinity

Smashwords fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.45×
02Arkansas~3K1.43×
03Washington~7K1.39×
04West Virginia~2K1.26×
05Kansas~3K1.24×
06Oregon~4K1.19×
07Missouri~5K1.18×
08Vermont<1K1.14×
09Utah~3K1.13×
10Alaska<1K1.12×
11Tennessee~6K1.11×
12Alabama~4K1.10×
13Maine~1K1.10×
14New Hampshire~1K1.08×
15Washington, District of Columbia<1K1.08×
16Indiana~5K1.06×
17North Carolina~8K1.04×
18Louisiana~4K1.04×
19Illinois~9K1.03×
20Idaho~1K1.03×
21Maryland~5K1.02×
22Iowa~2K1.02×
23Virginia~7K1.01×
24Kentucky~3K1.01×
25Minnesota~4K0.98×
26Montana<1K0.98×
27Michigan~7K0.97×
28Wisconsin~4K0.96×
29North Dakota<1K0.96×
30Arizona~5K0.95×
31Colorado~4K0.95×
32Mississippi~2K0.93×
33South Carolina~4K0.92×
34Delaware<1K0.92×
35Georgia~7K0.91×
36Massachusetts~5K0.91×
37Nebraska~1K0.91×
38South Dakota<1K0.91×
39New York~10K0.90×
40Nevada~2K0.90×
41Rhode Island<1K0.88×
42Pennsylvania~8K0.87×
43New Mexico~1K0.87×
44California~20K0.85×
45Hawaii<1K0.82×
46Texas~20K0.81×
47Ohio~6K0.80×
48Connecticut~2K0.80×
49New Jersey~5K0.78×
50Florida~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Smashwords, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smashwords audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smashwords audience
#·InterestCategoryAffinity×
01Key FoodShopping198.55×
02Fannie MaeBusiness & Career157.48×
03Abt ElectronicsShopping152.14×
04RackspaceTechnology & Electronics112.74×
05P. C. Richard & SonShopping93.25×
06AsurionBusiness & Career74.69×
07AeroplanTravel & Leisure74.28×
08Rockwell AutomationBusiness & Career64.75×
09ZipcarCars & Mobility62.35×
10TwilioTechnology & Electronics55.65×
11WellCareHealth53.10×
12Trend MicroTechnology & Electronics49.20×
13RingCentralTechnology & Electronics42.78×
14Paul StanleyMusic & Radio36.78×
15RubbermaidHome & Garden35.85×
16Revenge (TV series)Movies & TV29.00×
17WattpadInternet & Social Media20.48×
18Young-adult fictionLiterature14.79×
19GoodreadsLiterature12.82×
20E-book readersTechnology & Electronics9.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smashwords audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smashwords audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.43×
Family OrientationCONSERVATISM2.25×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smashwords audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smashwords have in United States?

Smashwords has an estimated audience of 258,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smashwords fans?

54.3% of Smashwords fans are female, 45.7% are male, with an average age of 42.2 years.

03

Which brands do Smashwords fans like most?

Smashwords fans show strongest brand affinity for Key Food (198.55×), Fannie Mae (157.48×), and Abt Electronics (152.14×) over the country average.

04

Where do Smashwords fans live in United States?

Smashwords fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Smashwords fans also like?

Beyond Smashwords itself, the audience over-indexes on Fannie Mae (157.48×), Abt Electronics (152.14×), Asurion (74.69×), and P. C. Richard & Son (93.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smashwords. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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