Rascasse Audience Intelligence

Smashwords Audience Demographics in United States

Smashwords has an estimated audience of 258K people in United States.

#1746among websites & media in United States
#1373in Literature

The average Smashwords fan in United States is 42.9 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Key Food, Fannie Mae, Abt Electronics, with strongest over-indexing on Key Food (198.55× the country average).

Demographically, the Smashwords audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Smashwords fan in United States is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Key Food.

Category: Literature · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
258K
in United States
Gender
54.3%♀
45.7% male
Age
42.9
average years
Country rank
#52264
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Smashwords

54.3% are female, 45.7% are male, average age 42.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Smashwords audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.9
Estimated audience size258K
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Smashwords audience in United States
Age bracketShare%
16-2412%
25-3420%
35-4421%
45-5419%
55+28%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Smashwords audience comes from United States.

Worldwide audience distribution share by country for Smashwords
CountryShare
United States40.1%
Canada9.4%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Smashwords fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.45×
02Arkansas~3K1.43×
03Washington~8K1.39×
04West Virginia~2K1.26×
05Kansas~3K1.24×
06Oregon~4K1.19×
07Missouri~6K1.18×
08Vermont<1K1.14×
09Utah~3K1.13×
10Alaska<1K1.12×
11Tennessee~6K1.11×
12Alabama~4K1.10×
13Maine~1K1.10×
14New Hampshire~1K1.08×
15Washington, District of Columbia<1K1.08×
16Indiana~6K1.06×
17North Carolina~9K1.04×
18Louisiana~4K1.04×
19Illinois~10K1.03×
20Idaho~1K1.03×
21Maryland~5K1.02×
22Iowa~3K1.02×
23Virginia~7K1.01×
24Kentucky~3K1.01×
25Minnesota~4K0.98×
26Montana<1K0.98×
27Michigan~8K0.97×
28Wisconsin~4K0.96×
29North Dakota<1K0.96×
30Arizona~6K0.95×
31Colorado~4K0.95×
32Mississippi~2K0.93×
33South Carolina~4K0.92×
34Delaware<1K0.92×
35Georgia~8K0.91×
36Massachusetts~5K0.91×
37Nebraska~1K0.91×
38South Dakota<1K0.91×
39New York~10K0.90×
40Nevada~2K0.90×
41Rhode Island<1K0.88×
42Pennsylvania~9K0.87×
43New Mexico~1K0.87×
44California~30K0.85×
45Hawaii<1K0.82×
46Texas~10K0.81×
47Ohio~7K0.80×
48Connecticut~2K0.80×
49New Jersey~6K0.78×
50Florida~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Smashwords, United States
0.77×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Smashwords audience vs. the country average
#·InterestCategoryAffinity×
01Key FoodShopping198.55×
02Fannie MaeBusiness & Career157.48×
03Abt ElectronicsShopping152.14×
04RackspaceTechnology & Electronics112.74×
05P. C. Richard & SonShopping93.25×
06AsurionBusiness & Career74.69×
07AeroplanTravel & Leisure74.28×
08Rockwell AutomationBusiness & Career64.75×
09ZipcarCars & Mobility62.35×
10TwilioTechnology & Electronics55.65×
11WellCareHealth53.10×
12Trend MicroTechnology & Electronics49.20×
13RingCentralTechnology & Electronics42.78×
14Paul StanleyMusic & Radio36.78×
15RubbermaidHome & Garden35.85×
16Revenge (TV series)Movies & TV29.00×
17WattpadInternet & Social Media20.48×
18Young-adult fictionLiterature14.79×
19GoodreadsLiterature12.82×
20E-book readersTechnology & Electronics9.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Smashwords audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Smashwords audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.43×
Family OrientationCONSERVATISM2.25×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Smashwords audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Smashwords over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/smashwords-241079” · Methodology