Rascasse Audience Intelligence

Rusk Audience in United States

A data profile of the people who buy, follow and care about Rusk in United States — modelled from more than twelve digital signal sources. Rusk has an estimated audience of 273,175 people in United States.

#182among Sweet in United States#13857among Topic in United States#2594in Food & Beverages

The average Rusk fan in United States is 35.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Key Food, LibreOffice, Abt Electronics, with strongest over-indexing on Key Food (187.21× the country average).

Demographically, the Rusk audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rusk fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Key Food.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rusk profile in United States.

Audience size
273K
in United States
Gender
63.8%♀
36.2% male
Age
35.7
average years
Country rank
#50695
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rusk fans

63.8% are female, 36.2% are male, average age 35.7.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Rusk audience in United States
MetricValue
Female63.8%
Male36.2%
Average age35.7
Estimated audience size273,175
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Rusk audience in United States
Age bracketShare%
16-1922%
20-2927%
30-3923%
40-4915%
50+12%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Rusk audience comes from United States.

Worldwide audience distribution share by country for Rusk
CountryShare
Japan29.4%
United States20.0%
South Africa5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rusk audience in United States is strongest.

Fig. 05

Top regions by affinity

Rusk fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K3.37×
02Ohio~20K2.26×
03Wisconsin~8K2.00×
04Kentucky~4K1.23×
05Missouri~5K1.16×
06Washington~6K1.15×
07Maine~1K1.15×
08Michigan~8K1.09×
09Minnesota~4K1.09×
10Oregon~3K1.09×
11Massachusetts~6K1.07×
12New York~20K1.04×
13Vermont<1K1.04×
14Iowa~2K1.03×
15North Dakota<1K1.03×
16Illinois~9K1.02×
17New Hampshire~1K1.02×
18Nebraska~1K1.01×
19Hawaii~1K1.01×
20Washington, District of Columbia<1K1.01×
21South Dakota<1K1.00×
22Virginia~7K0.98×
23Montana<1K0.98×
24Alaska<1K0.98×
25Connecticut~3K0.96×
26Colorado~4K0.94×
27Louisiana~3K0.93×
28New Jersey~6K0.91×
29Arkansas~2K0.91×
30Kansas~2K0.90×
31Idaho~1K0.90×
32Pennsylvania~8K0.89×
33Indiana~4K0.89×
34Rhode Island<1K0.89×
35Maryland~4K0.88×
36West Virginia~1K0.87×
37Oklahoma~3K0.86×
38Delaware<1K0.86×
39New Mexico~1K0.85×
40California~30K0.84×
41Arizona~5K0.84×
42Utah~2K0.82×
43Tennessee~4K0.80×
44North Carolina~6K0.79×
45Alabama~3K0.78×
46Mississippi~2K0.78×
47Georgia~6K0.76×
48South Carolina~3K0.76×
49Florida~10K0.73×
50Nevada~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Rusk, United States
0.72×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rusk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rusk audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics298.13×
02Key FoodShopping187.21×
03Abt ElectronicsShopping163.13×
04WeledaBeauty & Wellness130.77×
05P. C. Richard & SonShopping97.02×
06Cashback websiteShopping87.99×
0712 MonkeysMovies & TV77.26×
08Paperless PostShopping69.77×
09ZipcarCars & Mobility60.67×
10TwilioTechnology & Electronics55.79×
11Paul StanleyMusic & Radio48.61×
12Oscar IsaacMovies & TV46.34×
13Jon FavreauMovies & TV41.21×
14KérastaseBeauty & Wellness39.74×
15Edible ArrangementsFood & Beverages36.23×
16Citi TrendsShopping32.99×
17Boscov'sFashion & Accessoires31.34×
18Zoe SaldanaMovies & TV20.50×
19Harris TeeterShopping18.40×
20The UPS StoreShopping15.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rusk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rusk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.75×
Price SensitivityPREMIUM2.29×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rusk audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Risk AppetiteTHRILL0.79×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rusk have in United States?

Rusk has an estimated audience of 273,175 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rusk fans?

63.8% of Rusk fans are female, 36.2% are male, with an average age of 35.7 years.

03

Which brands do Rusk fans like most?

Rusk fans show strongest brand affinity for Key Food (187.21×), LibreOffice (298.13×), and Abt Electronics (163.13×) over the country average.

04

Where do Rusk fans live in United States?

Rusk fans in United States are most concentrated in Texas (reach ~80K), California (reach ~30K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rusk fans also like?

Beyond Rusk itself, the audience over-indexes on LibreOffice (298.13×), Abt Electronics (163.13×), Oscar Isaac (46.34×), and The UPS Store (15.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Rusk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rusk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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