Rusk Audience in United States

Rusk has an estimated audience of 273,175 people in United States. 63.8% are female, 36.2% are male, average age 35.7. Top regions: Texas, California, Ohio. Top brand affinities: LibreOffice, Key Food, Oscar Isaac, Weleda, DuckDuckGo.

The average Rusk fan in United States is 35.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include LibreOffice, Key Food, Oscar Isaac, with strongest over-indexing on LibreOffice (263.57× the country average). Demographically, the Rusk audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Rusk fans

Demographic split for Rusk audience in United States
MetricValue
Female63.8%
Male36.2%
Average age35.7
Estimated audience size273,175

Audience persona

The typical Rusk fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for LibreOffice.

Top regions in United States

Top regions ranked by reach for Rusk in United States
RegionReachAffinity
Texas54,8402.34×
California26,8730.89×
Ohio20,6242.45×
New York17,0221.12×
Florida14,5820.79×
Illinois10,2171.12×
Pennsylvania8,4300.92×
Michigan8,1581.14×
Virginia7,0511.06×
North Carolina6,9190.84×
Washington6,6381.21×
New Jersey6,5660.95×
Georgia6,3080.75×
Massachusetts6,1311.14×
Missouri5,6081.27×
Wisconsin5,4201.32×
Arizona4,8560.87×
Minnesota4,6041.18×
Indiana4,5360.91×
Kentucky4,4881.31×
Tennessee4,3520.79×
Maryland4,2290.9×
Colorado4,1230.96×
Oregon3,5401.13×
Louisiana3,1850.9×
South Carolina3,0160.73×
Connecticut2,7421×
Alabama2,7220.71×
Oklahoma2,6030.86×
Iowa2,4631.09×
Arkansas2,0010.89×
Utah1,8690.76×
Kansas1,8210.85×
Nevada1,6370.62×
Nebraska1,5011.1×
Mississippi1,3070.58×
Maine1,1981.22×
New Hampshire1,1951.11×
Hawaii1,1811.01×
Idaho1,1340.83×
New Mexico9850.72×
Washington, District of Columbia8991.1×
West Virginia8560.67×
Montana6630.88×
Rhode Island6360.73×
North Dakota5751.03×
South Dakota5750.91×
Alaska5200.89×
Delaware5170.69×
Vermont4951.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rusk audience
BrandAffinityCategory
LibreOffice263.57×Technology & Electronics
Key Food112.41×Shopping
Oscar Isaac63.4×Movies & TV
Weleda178.75×Beauty & Wellness
DuckDuckGo24.73×Internet & Social Media
The UPS Store11.45×Shopping
Citi Trends37.99×Shopping
Kérastase37.5×Beauty & Wellness
Autism Awareness19.03×Health
Zoe Saldana27.61×Movies & TV
P. C. Richard & Son71.84×Shopping
Edible Arrangements25.05×Food & Beverages
Aeroplan98.12×Travel & Leisure
Boscov's26.05×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Cashback website59.73×Shopping
12 Monkeys74.22×Movies & TV
Harris Teeter14.53×Shopping
Drury Hotels74.85×Travel & Leisure
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rusk audience
TraitClusterScore
Luxury OrientationPREMIUM4.12
Price SensitivityPREMIUM2.17
IndulgenceJOY2.06
Risk AppetiteTHRILL1.7
ExtroversionTHRILL1.61
Family OrientationCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Rusk
CountryShare
Japan29.5%
United States20.0%
South Africa5.2%

See Rusk audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Rusk have in United States?

Rusk has an estimated audience of 273,175 people in United States, concentrated in Texas and California.

What is the gender split and age of Rusk fans?

63.8% of Rusk fans are female, 36.2% are male, with an average age of 35.7 years.

Which brands do Rusk fans like most?

Rusk fans show strongest brand affinity for LibreOffice (263.57×), Key Food (112.41×), and Oscar Isaac (63.4×) over the country average.

Where do Rusk fans live in United States?

Rusk fans in United States are most concentrated in Texas (reach 54,840), California (reach 26,873), and Ohio (reach 20,624). These three regions account for the largest share of the active audience.

What other brands do Rusk fans also like?

Beyond Rusk itself, the audience over-indexes on Key Food (112.41×), Oscar Isaac (63.4×), Weleda (178.75×), and DuckDuckGo (24.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rusk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.