Key Food Audience in United States

Key Food logo

Key Food has an estimated audience of 2,538,402 people in United States. 46.5% are female, 53.5% are male, average age 40.8. Top regions: New York, Florida, Connecticut. Top brand affinities: Citi Trends, LibreOffice, Oscar Isaac, Abt Electronics, Flipp.

The average Key Food fan in United States is 40.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Connecticut. Top brand affinities include Citi Trends, LibreOffice, Oscar Isaac, with strongest over-indexing on Citi Trends (88.95× the country average). Demographically, the Key Food audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Key Food fans

Demographic split for Key Food audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.8
Estimated audience size2,538,402

Audience persona

The typical Key Food fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Citi Trends.

Top regions in United States

Top regions ranked by reach for Key Food in United States
RegionReachAffinity
New York1,903,80223.07×
Florida1,383,5178.05×
Connecticut307,15712.06×
New Jersey99,8571.55×
Massachusetts42,1690.84×
Pennsylvania35,9800.42×
California25,9290.09×
Ohio24,5630.31×
North Carolina14,7250.19×
Texas13,9580.06×
Illinois13,6190.16×
Georgia13,1600.17×
Louisiana12,9470.4×
Virginia12,2670.2×
Michigan6,4320.1×
Maryland6,1900.14×
South Carolina4,8010.13×
Indiana4,5210.1×
Tennessee3,9710.08×
Washington3,3510.07×
Alabama3,1760.09×
Arizona3,1620.06×
Kentucky3,0470.1×
Colorado2,8260.07×
Minnesota2,7190.07×
Wisconsin2,5640.07×
Missouri2,4300.06×
Oregon2,0550.07×
Nevada1,8560.08×
Washington, District of Columbia1,6880.22×
Rhode Island1,6430.2×
Utah1,5770.07×
Iowa1,5130.07×
Oklahoma1,3990.05×
New Hampshire1,3980.14×
Kansas1,3850.07×
Arkansas1,2480.06×
Delaware1,1690.17×
Maine1,1470.13×
West Virginia1,1030.09×
Mississippi1,0960.05×
Idaho8880.07×
Hawaii7980.07×
Vermont7750.17×
Nebraska7070.06×
New Mexico5450.04×
Alaska5230.1×
Montana4920.07×
South Dakota4370.07×
North Dakota3780.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Key Food audience
BrandAffinityCategory
Citi Trends88.95×Shopping
LibreOffice223.92×Technology & Electronics
Oscar Isaac54.29×Movies & TV
Abt Electronics169.88×Shopping
Flipp70.38×Shopping
Pocket Gamer160.32×Games
The UPS Store15.87×Shopping
Smashwords198.55×Literature
P. C. Richard & Son114.03×Shopping
Rusk187.21×Food & Beverages
Home2 Suites by Hilton63.46×Travel & Leisure
Five Star100.26×Movies & TV
Paperless Post68.94×Shopping
KeyBank41.02×Business & Career
DuckDuckGo26.34×Internet & Social Media
MacKenzie-Childs67.94×Home & Garden
Fifth Third Bank32.87×Business & Career
AutoZone10.7×Cars & Mobility
The Register86.35×News
Fannie Mae84.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Key Food audience
TraitClusterScore
IndulgenceJOY1.73
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.35
Healthy LifestyleBALANCE1.17
SpiritualityBALANCE1.17
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Key Food
CountryShare
United States94.1%
Italy1.6%
United Kingdom0.6%

See Key Food audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Key Food have in United States?

Key Food has an estimated audience of 2,538,402 people in United States, concentrated in New York and Florida.

What is the gender split and age of Key Food fans?

46.5% of Key Food fans are female, 53.5% are male, with an average age of 40.8 years.

Which brands do Key Food fans like most?

Key Food fans show strongest brand affinity for Citi Trends (88.95×), LibreOffice (223.92×), and Oscar Isaac (54.29×) over the country average.

Where do Key Food fans live in United States?

Key Food fans in United States are most concentrated in New York (reach 1,903,802), Florida (reach 1,383,517), and Connecticut (reach 307,157). These three regions account for the largest share of the active audience.

What other brands do Key Food fans also like?

Beyond Key Food itself, the audience over-indexes on LibreOffice (223.92×), Oscar Isaac (54.29×), Abt Electronics (169.88×), and Flipp (70.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Key Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.