Rascasse Audience Intelligence

Key Food Target Market in United States

A data profile of the people who buy, follow and care about Key Food in United States — modelled from more than twelve digital signal sources. Key Food has an estimated audience of 2,594,258 people in United States.

#37among Supermarket in United States#1171among Brand in United States#223in Shopping

The average Key Food fan in United States is 40.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, Connecticut.

Top brand affinities include Citi Trends, LibreOffice, Oscar Isaac, with strongest over-indexing on Citi Trends (88.95× the country average).

Demographically, the Key Food audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Key Food fan in United States is balanced, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Citi Trends.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Key Food profile in United States.

Audience size
2.6M
in United States
Gender
46.5%♀
53.5% male
Age
40.8
average years
Country rank
#11591
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Key Food

46.5% are female, 53.5% are male, average age 40.8.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Key Food audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.8
Estimated audience size2,594,258
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Key Food audience in United States
Age bracketShare%
16-1913%
20-2923%
30-3921%
40-4919%
50+24%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Key Food audience comes from United States.

Worldwide audience distribution share by country for Key Food
CountryShare
United States94.2%
Italy1.6%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Key Food audience in United States is strongest.

Fig. 05

Top regions by affinity

Key Food customers by region in United States
#RegionReachAffinity×
01New York~2M18.38×
02Connecticut~300K11.42×
03Florida~1.5M7.91×
04New Jersey~70K1.12×
05Rhode Island~7K0.91×
06New Mexico~10K0.82×
07North Dakota~4K0.80×
08Wyoming~3K0.80×
09Hawaii~8K0.78×
10South Dakota~5K0.78×
11Alaska~4K0.78×
12Idaho~10K0.76×
13Montana~5K0.76×
14New Hampshire~7K0.68×
15Massachusetts~30K0.67×
16Nebraska~8K0.61×
17Mississippi~10K0.58×
18Arkansas~10K0.57×
19West Virginia~7K0.56×
20Oklahoma~20K0.55×
21Missouri~20K0.54×
22Kentucky~20K0.54×
23Iowa~10K0.54×
24Delaware~4K0.53×
25Alabama~20K0.52×
26Kansas~10K0.51×
27Maine~5K0.51×
28Utah~10K0.49×
29Colorado~20K0.46×
30Nevada~10K0.43×
31Washington, District of Columbia~3K0.42×
32Oregon~10K0.41×
33Ohio~30K0.38×
34Wisconsin~10K0.37×
35Louisiana~10K0.36×
36Pennsylvania~30K0.35×
37Michigan~20K0.34×
38Minnesota~10K0.33×
39Arizona~20K0.31×
40North Carolina~20K0.30×
41Washington~10K0.28×
42Tennessee~10K0.28×
43South Carolina~10K0.28×
44Illinois~20K0.27×
45Indiana~10K0.26×
46Maryland~10K0.24×
47Virginia~10K0.21×
48Georgia~10K0.19×
49California~30K0.11×
50Texas~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Key Food, United States
0.11×1.00×18.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Key Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Key Food audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics223.92×
02SmashwordsLiterature198.55×
03RuskFood & Beverages187.21×
04Abt ElectronicsShopping169.88×
05Pocket GamerGames160.32×
06P. C. Richard & SonShopping114.03×
07Five StarMovies & TV100.26×
08Citi TrendsShopping88.95×
09The RegisterNews86.35×
10Fazoli'sFood & Beverages74.90×
11FlippShopping70.38×
12Paperless PostShopping68.94×
13MacKenzie-ChildsHome & Garden67.94×
14Home2 Suites by HiltonTravel & Leisure63.46×
15Oscar IsaacMovies & TV54.29×
16KeyBankBusiness & Career41.02×
17Fifth Third BankBusiness & Career32.87×
18DuckDuckGoInternet & Social Media26.34×
19The UPS StoreShopping15.87×
20AutoZoneCars & Mobility10.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Key Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Key Food audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.94×
IndulgenceJOY2.70×
Early Adopter MentalityPOWER2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Key Food audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.11×
CreativityOPEN1.15×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Key Food's target market in United States?

Key Food's target market in United States covers an estimated 2,594,258 people, concentrated in New York and Florida.

02

What is the gender split and age of Key Food customers?

46.5% of the Key Food audience are female, 53.5% are male, with an average age of 40.8 years.

03

Which brands do Key Food fans like most?

Key Food fans show strongest brand affinity for Citi Trends (88.95×), LibreOffice (223.92×), and Oscar Isaac (54.29×) over the country average.

04

Where do Key Food fans live in United States?

Key Food fans in United States are most concentrated in New York (reach ~2M), Florida (reach ~1.5M), and Connecticut (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Key Food fans also like?

Beyond Key Food itself, the audience over-indexes on LibreOffice (223.92×), Oscar Isaac (54.29×), Abt Electronics (169.88×), and Flipp (70.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Key Food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Key Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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