Rascasse Audience Intelligence

KeyBank Target Market in United States

A data profile of the people who buy, follow and care about KeyBank in United States — modelled from more than twelve digital signal sources. KeyBank has an estimated audience of 5,193,957 people in United States.

#11among Bank in United States#662among Brand in United States#594in Business & Career

The average KeyBank fan in United States is 41.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Ohio, Washington.

Top brand affinities include Washington Federal, Fifth Third Bank, Toyota FJ Cruisers, with strongest over-indexing on Washington Federal (190.34× the country average).

Demographically, the KeyBank audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KeyBank fan in United States is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Washington Federal.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KeyBank profile in United States.

Audience size
5.2M
in United States
Gender
46.0%♀
54.0% male
Age
41.7
average years
Country rank
#6451
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KeyBank

46.0% are female, 54.0% are male, average age 41.7.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for KeyBank audience in United States
MetricValue
Female46.0%
Male54.0%
Average age41.7
Estimated audience size5,193,957
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the KeyBank audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

96.9%

of the worldwide KeyBank audience comes from United States.

Worldwide audience distribution share by country for KeyBank
CountryShare
United States96.9%
China0.7%
Malaysia0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KeyBank audience in United States is strongest.

Fig. 05

Top regions by affinity

KeyBank customers by region in United States
#RegionReachAffinity×
01Ohio~900K5.95×
02Maine~90K5.16×
03Washington~500K4.61×
04New York~1M4.30×
05Oregon~200K4.00×
06Connecticut~200K3.89×
07Alaska~40K3.88×
08Idaho~80K3.09×
09Vermont~30K3.04×
10Colorado~200K2.60×
11Utah~100K2.11×
12Pennsylvania~400K2.08×
13Indiana~200K2.04×
14Michigan~80K0.63×
15Massachusetts~40K0.41×
16North Dakota~4K0.41×
17New Hampshire~7K0.36×
18South Dakota~4K0.33×
19New Mexico~8K0.32×
20Hawaii~7K0.31×
21Delaware~4K0.27×
22Montana~4K0.26×
23Rhode Island~4K0.25×
24Kentucky~10K0.23×
25West Virginia~5K0.23×
26Nebraska~6K0.22×
27Alabama~10K0.21×
28Washington, District of Columbia~3K0.21×
29Mississippi~8K0.20×
30New Jersey~30K0.19×
31Arkansas~8K0.19×
32Missouri~10K0.17×
33Nevada~8K0.17×
34Iowa~7K0.17×
35Florida~50K0.16×
36South Carolina~10K0.16×
37Kansas~7K0.16×
38North Carolina~20K0.15×
39Louisiana~10K0.15×
40Oklahoma~9K0.15×
41Illinois~20K0.14×
42Virginia~20K0.14×
43Arizona~10K0.14×
44Maryland~10K0.12×
45Wisconsin~9K0.12×
46Georgia~20K0.11×
47Tennessee~10K0.11×
48Minnesota~8K0.11×
49California~40K0.07×
50Texas~30K0.07×
Fig. 06

Affinity by region

Affinity by region — KeyBank, United States
0.07×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KeyBank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KeyBank audience
#·InterestCategoryAffinity×
01Washington FederalBusiness & Career190.34×
02Toyota FJ CruisersCars & Mobility103.11×
03Albany, New YorkTravel & Leisure43.83×
04EverBankBusiness & Career43.46×
05Sabra (company)Brand40.51×
06SentencedMusic & Radio34.79×
07Mikaela ShiffrinSports32.87×
08CarnationMusic & Radio32.71×
09TIAA–CREFBusiness & Career29.63×
10BankrateBusiness & Career29.36×
11Fifth Third BankBusiness & Career26.62×
12Al Nassr FCSports21.80×
13Automated teller machineBusiness & Career21.03×
14M&T BankBusiness & Career18.58×
15San Bernardino Valley CollegeBusiness & Career14.70×
16New York LotteryGames9.41×
17CitibankBusiness & Career7.20×
18Toronto-Dominion BankBusiness & Career6.71×
19Staples (Canada)Business & Career4.06×
20The UPS StoreShopping3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KeyBank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KeyBank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
Career OrientationPOWER1.40×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KeyBank audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.91×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KeyBank's target market in United States?

KeyBank's target market in United States covers an estimated 5,193,957 people, concentrated in New York and Ohio.

02

What is the gender split and age of KeyBank customers?

46.0% of the KeyBank audience are female, 54.0% are male, with an average age of 41.7 years.

03

Which brands do KeyBank fans like most?

KeyBank fans show strongest brand affinity for Washington Federal (190.34×), Fifth Third Bank (26.62×), and Toyota FJ Cruisers (103.11×) over the country average.

04

Where do KeyBank fans live in United States?

KeyBank fans in United States are most concentrated in New York (reach ~1M), Ohio (reach ~900K), and Washington (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do KeyBank fans also like?

Beyond KeyBank itself, the audience over-indexes on Fifth Third Bank (26.62×), Toyota FJ Cruisers (103.11×), Albany, New York (43.83×), and Carnation (32.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See KeyBank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KeyBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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