KeyBank Audience in United States

KeyBank logo

KeyBank has an estimated audience of 5,068,650 people in United States. 46.0% are female, 54.0% are male, average age 41.7. Top regions: New York, Ohio, Washington. Top brand affinities: Washington Federal, Fifth Third Bank, Toyota FJ Cruisers, Albany, New York, Carnation.

The average KeyBank fan in United States is 41.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Ohio, Washington. Top brand affinities include Washington Federal, Fifth Third Bank, Toyota FJ Cruisers, with strongest over-indexing on Washington Federal (190.34× the country average). Demographically, the KeyBank audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of KeyBank fans

Demographic split for KeyBank audience in United States
MetricValue
Female46.0%
Male54.0%
Average age41.7
Estimated audience size5,068,650

Audience persona

The typical KeyBank fan in United States is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Washington Federal.

Top regions in United States

Top regions ranked by reach for KeyBank in United States
RegionReachAffinity
New York1,296,5214.58×
Ohio953,2386.1×
Washington456,9884.49×
Pennsylvania361,8712.12×
Oregon222,5443.83×
Colorado213,5552.67×
Indiana196,9732.13×
Connecticut194,1193.82×
Maine92,1625.08×
Utah87,3741.92×
Michigan85,5100.65×
Idaho77,2073.04×
Florida58,9080.17×
California42,8590.08×
Massachusetts42,3740.42×
Alaska33,8183.12×
Texas31,4620.07×
New Jersey26,1760.2×
Vermont26,0842.93×
Illinois19,2740.11×
North Carolina17,9740.12×
Virginia16,6300.13×
Georgia15,4550.1×
Arizona13,2410.13×
South Carolina11,3150.15×
Kentucky10,6780.17×
Maryland8,7050.1×
Tennessee8,5250.08×
Nevada6,7720.14×
Missouri6,6050.08×
New Hampshire5,5980.28×
Alabama4,4820.06×
Minnesota4,2750.06×
Wisconsin3,8960.05×
Louisiana3,8810.06×
Kansas3,5860.09×
West Virginia3,5320.15×
Oklahoma3,5080.06×
Rhode Island2,9870.19×
Delaware2,9810.21×
Mississippi2,8520.07×
Hawaii2,7930.13×
Arkansas2,6620.06×
Washington, District of Columbia2,4640.16×
Iowa2,0160.05×
Montana2,0070.14×
New Mexico1,7430.07×
Nebraska1,6170.06×
Wyoming1,5120.2×
South Dakota6970.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KeyBank audience
BrandAffinityCategory
Washington Federal190.34×Business & Career
Fifth Third Bank26.62×Business & Career
Toyota FJ Cruisers103.11×Cars & Mobility
Albany, New York43.83×Travel & Leisure
Carnation32.71×Music & Radio
Sentenced34.79×Music & Radio
M&T Bank18.58×Business & Career
Mikaela Shiffrin32.87×Sports
Chase (bank)7.13×Business & Career
Al Nassr FC21.8×Sports
Automated teller machine21.03×Business & Career
Sabra (company)40.51×
EverBank43.46×Business & Career
Citibank7.2×Business & Career
Toronto-Dominion Bank6.71×Business & Career
The UPS Store3.66×Shopping
Bankrate29.36×Business & Career
New York Lottery9.41×Games
Staples (Canada)4.06×Business & Career
TIAA–CREF29.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KeyBank audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
IndulgenceJOY1.39
Career OrientationPOWER1.28
Community OrientationOPEN1.17
Price SensitivityPREMIUM1.15
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for KeyBank
CountryShare
United States96.9%
China0.7%
Malaysia0.3%

See KeyBank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does KeyBank have in United States?

KeyBank has an estimated audience of 5,068,650 people in United States, concentrated in New York and Ohio.

What is the gender split and age of KeyBank fans?

46.0% of KeyBank fans are female, 54.0% are male, with an average age of 41.7 years.

Which brands do KeyBank fans like most?

KeyBank fans show strongest brand affinity for Washington Federal (190.34×), Fifth Third Bank (26.62×), and Toyota FJ Cruisers (103.11×) over the country average.

Where do KeyBank fans live in United States?

KeyBank fans in United States are most concentrated in New York (reach 1,296,521), Ohio (reach 953,238), and Washington (reach 456,988). These three regions account for the largest share of the active audience.

What other brands do KeyBank fans also like?

Beyond KeyBank itself, the audience over-indexes on Fifth Third Bank (26.62×), Toyota FJ Cruisers (103.11×), Albany, New York (43.83×), and Carnation (32.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KeyBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.