Rascasse Audience Intelligence

Albany, New York Audience in United States

A data profile of the people who buy, follow and care about Albany, New York in United States — modelled from more than twelve digital signal sources. Albany, New York has an estimated audience of 1,901,102 people in United States.

#216among City in United States#1179among POI in United States#1158in Travel & Leisure

The average Albany, New York fan in United States is 43.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include KeyBank, FedEx, Mortgage loans, with strongest over-indexing on KeyBank (43.83× the country average).

Demographically, the Albany, New York audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Albany, New York fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for KeyBank.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albany, New York profile in United States.

Audience size
1.9M
in United States
Gender
56.0%♀
44.0% male
Age
43.1
average years
Country rank
#14814
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Albany, New York fans

56.0% are female, 44.0% are male, average age 43.1.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Albany, New York audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.1
Estimated audience size1,901,102
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Albany, New York audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Albany, New York audience comes from United States.

Worldwide audience distribution share by country for Albany, New York
CountryShare
United States72.0%
Australia8.6%
New Zealand4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albany, New York audience in United States is strongest.

Fig. 05

Top regions by affinity

Albany, New York fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K4.50×
02Oregon~90K4.33×
03Vermont~10K3.96×
04Georgia~100K1.79×
05Massachusetts~60K1.68×
06New Hampshire~10K1.63×
07Connecticut~30K1.39×
08New Jersey~70K1.37×
09Maine~9K1.36×
10Wyoming~4K1.28×
11Rhode Island~7K1.11×
12Washington, District of Columbia~6K1.08×
13Minnesota~30K0.97×
14Pennsylvania~60K0.88×
15Louisiana~20K0.87×
16California~200K0.83×
17Florida~100K0.82×
18Wisconsin~20K0.81×
19Alabama~20K0.80×
20Virginia~40K0.79×
21Maryland~30K0.79×
22Ohio~50K0.78×
23West Virginia~7K0.75×
24Indiana~30K0.74×
25Washington~30K0.73×
26Utah~10K0.73×
27Delaware~4K0.73×
28Alaska~3K0.72×
29Iowa~10K0.71×
30Kentucky~20K0.69×
31South Carolina~20K0.68×
32North Carolina~40K0.67×
33Idaho~6K0.66×
34Missouri~20K0.65×
35Colorado~20K0.65×
36South Dakota~3K0.65×
37Illinois~40K0.64×
38Arizona~20K0.63×
39Tennessee~20K0.62×
40Montana~3K0.62×
41Texas~100K0.61×
42Nebraska~6K0.61×
43Mississippi~9K0.60×
44Michigan~30K0.59×
45Kansas~9K0.59×
46Hawaii~5K0.59×
47Arkansas~9K0.57×
48New Mexico~5K0.56×
49Oklahoma~10K0.55×
50Nevada~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Albany, New York, United States
0.55×1.00×4.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albany, New York audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albany, New York audience
#·InterestCategoryAffinity×
01KeyBankBusiness & Career43.83×
02FedExBusiness & Career3.70×
03Sustainable energyHome & Garden3.67×
04Weather forecastingHome & Garden3.60×
05LotteryGames3.60×
06QVCMovies & TV3.29×
07Renewable energyBusiness & Career3.10×
08Mortgage loansBusiness & Career2.46×
09Solar energyHome & Garden2.43×
10Vehicle insuranceCars & Mobility2.13×
11Discount storesShopping2.11×
12PinterestInternet & Social Media1.84×
13Pizza HutFood & Beverages1.80×
14SubwayFood & Beverages1.70×
15PowerballGames1.68×
16MSNNews1.66×
17BarbecueFood & Beverages1.64×
18Planet FitnessSports1.64×
19AirbnbTravel & Leisure1.63×
20McDonald'sFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albany, New York audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albany, New York audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
Family OrientationCONSERVATISM1.88×
Convenience OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albany, New York audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Albany, New York have in United States?

Albany, New York has an estimated audience of 1,901,102 people in United States, concentrated in New York and California.

02

What is the gender split and age of Albany, New York fans?

56.0% of Albany, New York fans are female, 44.0% are male, with an average age of 43.1 years.

03

Which brands do Albany, New York fans like most?

Albany, New York fans show strongest brand affinity for KeyBank (43.83×), FedEx (3.7×), and Mortgage loans (2.46×) over the country average.

04

Where do Albany, New York fans live in United States?

Albany, New York fans in United States are most concentrated in New York (reach ~500K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Albany, New York fans also like?

Beyond Albany, New York itself, the audience over-indexes on FedEx (3.7×), Mortgage loans (2.46×), Pinterest (1.84×), and Sustainable energy (3.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Albany, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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