Albany, New York Audience in United States

Albany, New York logo

Albany, New York has an estimated audience of 1,901,102 people in United States. 56.0% are female, 44.0% are male, average age 43.1. Top regions: New York, California, Georgia. Top brand affinities: KeyBank, MSN, Planet Fitness, New York Lottery, Diaper bag.

The average Albany, New York fan in United States is 43.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Georgia. Top brand affinities include KeyBank, MSN, Planet Fitness, with strongest over-indexing on KeyBank (47.32× the country average). Demographically, the Albany, New York audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Albany, New York fans

Demographic split for Albany, New York audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.1
Estimated audience size1,901,102

Audience persona

The typical Albany, New York fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for KeyBank.

Top regions in United States

Top regions ranked by reach for Albany, New York in United States
RegionReachAffinity
New York516,7804.86×
California185,6790.89×
Georgia111,3231.9×
Florida106,8160.83×
Texas102,4530.63×
Oregon97,1054.46×
New Jersey69,9951.45×
Massachusetts65,2701.74×
Pennsylvania53,4510.84×
Ohio39,9110.68×
Illinois39,5090.62×
North Carolina39,0400.68×
Virginia36,9480.8×
Washington28,6040.75×
Minnesota27,3251×
Michigan27,2380.55×
Connecticut26,5371.39×
Maryland25,1920.77×
Indiana24,3180.7×
Arizona23,8160.61×
Wisconsin23,5080.82×
Tennessee22,6430.59×
Louisiana20,9150.85×
Alabama20,8750.79×
Missouri19,6210.64×
South Carolina18,9090.66×
Colorado18,6930.62×
Kentucky15,6310.66×
Vermont12,9953.89×
New Hampshire12,1581.62×
Utah11,4330.67×
Iowa10,3450.66×
Oklahoma10,2400.49×
Nevada9,4640.51×
Maine8,2471.21×
Kansas7,9580.53×
Mississippi7,4460.48×
Arkansas7,4350.47×
Rhode Island6,3961.06×
Washington, District of Columbia6,0781.06×
West Virginia5,8750.66×
Idaho5,3510.56×
Nebraska4,6690.49×
New Mexico4,2910.45×
Hawaii4,1150.5×
Wyoming3,5851.27×
Delaware3,3640.64×
Montana2,5100.48×
Alaska2,2070.54×
South Dakota2,1750.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Albany, New York audience
BrandAffinityCategory
KeyBank47.32×Business & Career
MSN2.84×News
Planet Fitness2.7×Sports
New York Lottery8.09×Games
Diaper bag4.01×Kids & Family
Hobby Lobby2.19×Home & Garden
Septic tank12.61×Home & Garden
Aldi1.89×Shopping
FC Bayern Munich3.28×Sports
Staples (Canada)2.42×Business & Career
Powerball1.93×Games
Bass guitar2.21×Music & Radio
southwest airlines2.37×Travel & Leisure
Weather1.95×Home & Garden
Best Buy1.68×Shopping
Bars1.55×Travel & Leisure
Clarinet3.78×Music & Radio
Dollar General1.57×Shopping
Golf Channel2.4×Sports
Aubrey Plaza4.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Albany, New York audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Community OrientationOPEN1.43
Price SensitivityPREMIUM1.25
ExtroversionTHRILL1.18
Career OrientationPOWER1.18
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Albany, New York
CountryShare
United States72.0%
Australia8.6%
New Zealand4.8%

See Albany, New York audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Albany, New York have in United States?

Albany, New York has an estimated audience of 1,901,102 people in United States, concentrated in New York and California.

What is the gender split and age of Albany, New York fans?

56.0% of Albany, New York fans are female, 44.0% are male, with an average age of 43.1 years.

Which brands do Albany, New York fans like most?

Albany, New York fans show strongest brand affinity for KeyBank (47.32×), MSN (2.84×), and Planet Fitness (2.7×) over the country average.

Where do Albany, New York fans live in United States?

Albany, New York fans in United States are most concentrated in New York (reach 516,780), California (reach 185,679), and Georgia (reach 111,323). These three regions account for the largest share of the active audience.

What other brands do Albany, New York fans also like?

Beyond Albany, New York itself, the audience over-indexes on MSN (2.84×), Planet Fitness (2.7×), New York Lottery (8.09×), and Diaper bag (4.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Albany, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.