Rascasse Audience Intelligence

Sabra (company) Target Market in United States

A data profile of the people who buy, follow and care about Sabra (company) in United States — modelled from more than twelve digital signal sources. Sabra (company) has an estimated audience of 617,036 people in United States.

#3331among Brand in United States

The average Sabra (company) fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include KeyBank, The UPS Store, GameStop, with strongest over-indexing on KeyBank (40.51× the country average).

Demographically, the Sabra (company) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sabra (company) fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for KeyBank.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sabra (company) profile in United States.

Audience size
617K
in United States
Gender
54.9%♀
45.1% male
Age
39.4
average years
Country rank
#32264
Brand in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sabra (company)

54.9% are female, 45.1% are male, average age 39.4.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Sabra (company) audience in United States
MetricValue
Female54.9%
Male45.1%
Average age39.4
Estimated audience size617,036
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Sabra (company) audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

75.1%

of the worldwide Sabra (company) audience comes from United States.

Worldwide audience distribution share by country for Sabra (company)
CountryShare
United States75.1%
Colombia5.0%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sabra (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sabra (company) customers by region in United States
#RegionReachAffinity×
01New York~60K1.60×
02Virginia~20K1.60×
03Washington, District of Columbia~3K1.58×
04Massachusetts~20K1.42×
05New Jersey~20K1.30×
06Oregon~9K1.30×
07Washington~20K1.24×
08Connecticut~8K1.24×
09California~80K1.22×
10Maryland~10K1.17×
11Florida~50K1.12×
12Illinois~20K1.12×
13Vermont~1K1.08×
14Rhode Island~2K1.07×
15New Hampshire~3K1.04×
16Pennsylvania~20K1.03×
17Michigan~20K1.03×
18Colorado~10K1.03×
19Wisconsin~10K1.03×
20Missouri~10K1.01×
21Minnesota~9K1.01×
22Maine~2K1.00×
23Ohio~20K0.97×
24Arizona~10K0.96×
25Hawaii~3K0.96×
26Nebraska~3K0.95×
27North Carolina~20K0.94×
28Indiana~10K0.94×
29Idaho~3K0.94×
30Alaska~1K0.94×
31Georgia~20K0.93×
32Nevada~6K0.93×
33Montana~2K0.93×
34South Dakota~1K0.93×
35Texas~50K0.92×
36Oklahoma~6K0.92×
37Delaware~2K0.92×
38North Dakota~1K0.92×
39New Mexico~3K0.91×
40Iowa~5K0.90×
41Kansas~4K0.90×
42Kentucky~7K0.89×
43Utah~5K0.89×
44Tennessee~10K0.88×
45West Virginia~3K0.88×
46Arkansas~4K0.86×
47Louisiana~7K0.84×
48Mississippi~4K0.82×
49South Carolina~8K0.81×
50Alabama~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Sabra (company), United States
0.74×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sabra (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sabra (company) audience
#·InterestCategoryAffinity×
01KeyBankBusiness & Career40.51×
02Holiday Inn ExpressTravel & Leisure13.46×
03MetroPCSTechnology & Electronics13.44×
04CiCi's PizzaFood & Beverages11.81×
05The UPS StoreShopping10.76×
06Holiday InnTravel & Leisure10.46×
07H&R BlockBusiness & Career9.59×
08GameStopGames8.19×
09NASDAQBusiness & Career6.15×
10Mineral waterFood & Beverages5.69×
11Circle KShopping5.50×
12QVCMovies & TV4.42×
13Domino's PizzaFood & Beverages3.57×
14Discount storesShopping3.48×
15Pizza HutFood & Beverages3.40×
16FedExBusiness & Career3.27×
17SubwayFood & Beverages3.06×
18InsuranceBusiness & Career2.61×
19McDonald'sFood & Beverages2.58×
20BankingBusiness & Career2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sabra (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sabra (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.26×
Career OrientationPOWER1.75×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sabra (company) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sabra (company)'s target market in United States?

Sabra (company)'s target market in United States covers an estimated 617,036 people, concentrated in California and New York.

02

What is the gender split and age of Sabra (company) customers?

54.9% of the Sabra (company) audience are female, 45.1% are male, with an average age of 39.4 years.

03

Which brands do Sabra (company) fans like most?

Sabra (company) fans show strongest brand affinity for KeyBank (40.51×), The UPS Store (10.76×), and GameStop (8.19×) over the country average.

04

Where do Sabra (company) fans live in United States?

Sabra (company) fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sabra (company) fans also like?

Beyond Sabra (company) itself, the audience over-indexes on The UPS Store (10.76×), GameStop (8.19×), MetroPCS (13.44×), and H&R Block (9.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Sabra (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sabra (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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