Holiday Inn Express Audience in United States

Holiday Inn Express logo

Holiday Inn Express has an estimated audience of 4,450,397 people in United States. 60.5% are female, 39.5% are male, average age 43.7. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, Holiday Inn, YouTube Music, O'Reilly Auto Parts, Paperless Post.

The average Holiday Inn Express fan in United States is 43.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, Holiday Inn, YouTube Music, with strongest over-indexing on AutoZone (8.31× the country average). Demographically, the Holiday Inn Express audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Holiday Inn Express fans

Demographic split for Holiday Inn Express audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.7
Estimated audience size4,450,397

Audience persona

The typical Holiday Inn Express fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Holiday Inn Express in United States
RegionReachAffinity
Texas373,4590.98×
California289,1140.59×
Florida287,7580.96×
Georgia207,0021.51×
Michigan188,0881.62×
North Carolina172,4161.29×
Ohio169,4511.24×
Pennsylvania145,3850.97×
New York138,4650.56×
Virginia121,0701.12×
South Carolina107,1031.6×
Illinois106,6970.72×
Indiana102,2561.26×
Alabama95,4051.53×
Tennessee92,0821.03×
Oklahoma79,7221.61×
Arizona79,1870.87×
Maryland70,9790.93×
Missouri68,7300.96×
Kentucky66,8971.2×
Louisiana65,3671.14×
New Jersey63,8650.56×
Colorado63,1660.9×
Wisconsin62,4480.93×
Washington61,0730.68×
Arkansas56,1101.53×
Mississippi53,3971.46×
Kansas46,0991.31×
Minnesota44,3090.69×
Massachusetts43,4860.5×
Utah42,5401.07×
Oregon40,4350.79×
Nebraska40,2681.8×
Iowa38,5221.05×
New Mexico32,4351.45×
West Virginia29,0221.4×
Nevada28,4560.66×
Idaho21,8040.98×
Connecticut21,7650.49×
Montana13,2981.08×
South Dakota13,2231.29×
Hawaii11,2490.59×
New Hampshire10,1010.58×
Delaware9,2470.75×
Wyoming8,5401.29×
North Dakota8,1930.9×
Washington, District of Columbia7,8840.59×
Maine7,6120.48×
Rhode Island7,1050.5×
Alaska4,5090.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday Inn Express audience
BrandAffinityCategory
AutoZone8.31×Cars & Mobility
Holiday Inn25.85×Travel & Leisure
YouTube Music10.33×Internet & Social Media
O'Reilly Auto Parts10.86×Cars & Mobility
Paperless Post35.41×Shopping
Motel21.33×Travel & Leisure
Advance Auto Parts7.61×Cars & Mobility
McAfee29.52×Technology & Electronics
Interactive Brokers35.74×Business & Career
United Parcel Service5.23×Business & Career
Rexall61.03×Shopping
Midas (automotive service)15.56×Cars & Mobility
Fifth Third Bank11.97×Business & Career
Menards4.6×Home & Garden
Motel 612.83×Travel & Leisure
Power tool4.36×Home & Garden
GameStop4.49×Games
Fox Rent A Car35.51×Cars & Mobility
Risk management4.97×Business & Career
Aldi3×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday Inn Express audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Family OrientationCONSERVATISM1.53
Community OrientationOPEN1.44
Career OrientationPOWER1.44
Convenience OrientationPREMIUM1.36
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Holiday Inn Express
CountryShare
United States40.8%
China19.8%
United Kingdom7.3%

See Holiday Inn Express audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Holiday Inn Express have in United States?

Holiday Inn Express has an estimated audience of 4,450,397 people in United States, concentrated in Texas and California.

What is the gender split and age of Holiday Inn Express fans?

60.5% of Holiday Inn Express fans are female, 39.5% are male, with an average age of 43.7 years.

Which brands do Holiday Inn Express fans like most?

Holiday Inn Express fans show strongest brand affinity for AutoZone (8.31×), Holiday Inn (25.85×), and YouTube Music (10.33×) over the country average.

Where do Holiday Inn Express fans live in United States?

Holiday Inn Express fans in United States are most concentrated in Texas (reach 373,459), California (reach 289,114), and Florida (reach 287,758). These three regions account for the largest share of the active audience.

What other brands do Holiday Inn Express fans also like?

Beyond Holiday Inn Express itself, the audience over-indexes on Holiday Inn (25.85×), YouTube Music (10.33×), O'Reilly Auto Parts (10.86×), and Paperless Post (35.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday Inn Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.