Rascasse Audience Intelligence

Holiday Inn Express Target Market in United States

A data profile of the people who buy, follow and care about Holiday Inn Express in United States — modelled from more than twelve digital signal sources. Holiday Inn Express has an estimated audience of 4,271,974 people in United States.

#7among Hotel in United States#779among Brand in United States#639in Travel & Leisure

The average Holiday Inn Express fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Holiday Inn, YouTube Music, with strongest over-indexing on AutoZone (8.31× the country average).

Demographically, the Holiday Inn Express audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holiday Inn Express fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for AutoZone.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday Inn Express profile in United States.

Audience size
4.3M
in United States
Gender
60.5%♀
39.5% male
Age
43.7
average years
Country rank
#7607
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Holiday Inn Express

60.5% are female, 39.5% are male, average age 43.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Holiday Inn Express audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.7
Estimated audience size4,271,974
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Holiday Inn Express audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Holiday Inn Express audience comes from United States.

Worldwide audience distribution share by country for Holiday Inn Express
CountryShare
United States39.9%
China20.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday Inn Express audience in United States is strongest.

Fig. 05

Top regions by affinity

Holiday Inn Express customers by region in United States
#RegionReachAffinity×
01Nebraska~40K1.73×
02Wyoming~10K1.60×
03Oklahoma~80K1.54×
04Arkansas~60K1.51×
05Mississippi~50K1.49×
06New Mexico~30K1.49×
07Michigan~200K1.48×
08South Carolina~100K1.48×
09North Dakota~10K1.46×
10Alabama~90K1.45×
11West Virginia~30K1.42×
12South Dakota~10K1.41×
13Georgia~200K1.38×
14Kansas~50K1.31×
15Indiana~100K1.25×
16Kentucky~70K1.18×
17Montana~10K1.18×
18North Carolina~200K1.17×
19Ohio~200K1.16×
20Louisiana~60K1.10×
21Virginia~100K1.06×
22Tennessee~90K1.04×
23Iowa~40K1.04×
24Utah~40K1.02×
25Missouri~70K1.00×
26Idaho~20K0.99×
27Texas~400K0.94×
28Wisconsin~60K0.93×
29Florida~300K0.91×
30Pennsylvania~100K0.91×
31Colorado~60K0.91×
32Maryland~70K0.88×
33Arizona~80K0.86×
34Oregon~40K0.84×
35Hawaii~20K0.81×
36Delaware~9K0.74×
37Illinois~100K0.71×
38Minnesota~50K0.71×
39Washington~60K0.68×
40Nevada~30K0.67×
41Vermont~5K0.67×
42New Hampshire~10K0.61×
43California~300K0.60×
44Washington, District of Columbia~8K0.58×
45New York~100K0.54×
46New Jersey~60K0.54×
47Maine~8K0.52×
48Rhode Island~7K0.52×
49Connecticut~20K0.48×
50Massachusetts~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Holiday Inn Express, United States
0.47×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday Inn Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday Inn Express audience
#·InterestCategoryAffinity×
01RexallShopping61.03×
02Interactive BrokersBusiness & Career35.74×
03Paperless PostShopping35.41×
04McAfeeTechnology & Electronics29.52×
05Holiday InnTravel & Leisure25.85×
06MotelTravel & Leisure21.33×
07Midas (automotive service)Cars & Mobility15.56×
08Motel 6Travel & Leisure12.83×
09Fifth Third BankBusiness & Career11.97×
10Long John Silver'sFood & Beverages11.16×
11O'Reilly Auto PartsCars & Mobility10.86×
12YouTube MusicInternet & Social Media10.33×
13AutoZoneCars & Mobility8.31×
14Advance Auto PartsCars & Mobility7.61×
15United Parcel ServiceBusiness & Career5.23×
16Risk managementBusiness & Career4.97×
17MenardsHome & Garden4.60×
18GameStopGames4.49×
19Power toolHome & Garden4.36×
20AldiShopping3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday Inn Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday Inn Express audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.06×
Quality AwarenessPREMIUM1.96×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday Inn Express audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
SustainabilityBALANCE0.68×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Holiday Inn Express's target market in United States?

Holiday Inn Express's target market in United States covers an estimated 4,271,974 people, concentrated in Texas and California.

02

What is the gender split and age of Holiday Inn Express customers?

60.5% of the Holiday Inn Express audience are female, 39.5% are male, with an average age of 43.7 years.

03

Which brands do Holiday Inn Express fans like most?

Holiday Inn Express fans show strongest brand affinity for AutoZone (8.31×), Holiday Inn (25.85×), and YouTube Music (10.33×) over the country average.

04

Where do Holiday Inn Express fans live in United States?

Holiday Inn Express fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday Inn Express fans also like?

Beyond Holiday Inn Express itself, the audience over-indexes on Holiday Inn (25.85×), YouTube Music (10.33×), O'Reilly Auto Parts (10.86×), and Paperless Post (35.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday Inn Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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