Holiday Inn Express Audience in Germany
Holiday Inn Express has an estimated audience of 303,302 people in Germany. 38.7% are female, 61.3% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Celebrity Cruises, Mercure Hotels, Elite Fitness, Motel One, Explore Travel.
The average Holiday Inn Express fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Celebrity Cruises, Mercure Hotels, Elite Fitness, with strongest over-indexing on Celebrity Cruises (37.16× the country average). Demographically, the Holiday Inn Express audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Holiday Inn Express fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 36.3 |
| Estimated audience size | 303,302 |
Audience persona
The typical Holiday Inn Express fan in Germany is more male, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Celebrity Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,945 | 1.28× |
| Bayern | 73,702 | 1.51× |
| Baden-Württemberg | 50,863 | 1.23× |
| Hessen | 33,053 | 1.43× |
| Niedersachsen | 24,610 | 0.84× |
| Rheinland-Pfalz | 20,653 | 1.36× |
| Berlin | 17,384 | 1.28× |
| Sachsen | 10,994 | 0.74× |
| Brandenburg | 8,295 | 0.88× |
| Schleswig-Holstein | 6,908 | 0.63× |
| Saarland | 5,356 | 1.44× |
| Hamburg | 5,039 | 0.74× |
| Thüringen | 4,349 | 0.56× |
| Sachsen-Anhalt | 3,853 | 0.49× |
| Bremen | 3,052 | 1.18× |
| Mecklenburg-Vorpommern | 2,404 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celebrity Cruises | 37.16× | Travel & Leisure |
| Mercure Hotels | 41.84× | Travel & Leisure |
| Elite Fitness | 119.86× | Shopping |
| Motel One | 18.47× | Travel & Leisure |
| Explore Travel | 48.47× | |
| Generic top-level domain | 9.82× | Technology & Electronics |
| Ibis Budget | 36.15× | Travel & Leisure |
| Top-level domain | 5.45× | Technology & Electronics |
| Know-how | 6.64× | Business & Career |
| Domain Name System | 5.39× | Internet & Social Media |
| Network switch | 7.71× | Technology & Electronics |
| Parship | 9.79× | Internet & Social Media |
| Holiday Inn | 16.21× | Travel & Leisure |
| B&B Hotels | 11.36× | Travel & Leisure |
| Vitreous enamel | 5.06× | Home & Garden |
| Premier Inn | 11.14× | Travel & Leisure |
| Bora Bora | 13.38× | Travel & Leisure |
| Crowne Plaza | 35.25× | Travel & Leisure |
| Velocity | 13.28× | Cars & Mobility |
| Forward (ice hockey) | 10.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.31 |
| Quality Awareness | PREMIUM | 2.28 |
| Luxury Orientation | PREMIUM | 1.85 |
| Travelling | THRILL | 1.72 |
| Convenience Orientation | PREMIUM | 1.62 |
| Indulgence | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| China | 19.8% |
| United Kingdom | 7.3% |
See Holiday Inn Express audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Holiday Inn Express have in Germany?
Holiday Inn Express has an estimated audience of 303,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holiday Inn Express fans?
38.7% of Holiday Inn Express fans are female, 61.3% are male, with an average age of 36.3 years.
Which brands do Holiday Inn Express fans like most?
Holiday Inn Express fans show strongest brand affinity for Celebrity Cruises (37.16×), Mercure Hotels (41.84×), and Elite Fitness (119.86×) over the country average.
Where do Holiday Inn Express fans live in Germany?
Holiday Inn Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,945), Bayern (reach 73,702), and Baden-Württemberg (reach 50,863). These three regions account for the largest share of the active audience.
What other brands do Holiday Inn Express fans also like?
Beyond Holiday Inn Express itself, the audience over-indexes on Mercure Hotels (41.84×), Elite Fitness (119.86×), Motel One (18.47×), and Explore Travel (48.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday Inn Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.