Velocity Audience in Germany
Velocity has an estimated audience of 594,136 people in Germany. 54.9% are female, 45.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, Video izle, Progressive rock, Unique Gifts, Gil Ofarim.
The average Velocity fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, Video izle, Progressive rock, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Velocity audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Velocity fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.5 |
| Estimated audience size | 594,136 |
Audience persona
The typical Velocity fan in Germany is balanced, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,802 | 1.15× |
| Bayern | 92,330 | 0.97× |
| Niedersachsen | 72,039 | 1.25× |
| Baden-Württemberg | 68,407 | 0.84× |
| Hessen | 59,434 | 1.31× |
| Berlin | 54,512 | 2.05× |
| Sachsen | 27,035 | 0.93× |
| Rheinland-Pfalz | 24,124 | 0.81× |
| Brandenburg | 20,448 | 1.11× |
| Schleswig-Holstein | 18,007 | 0.84× |
| Hamburg | 14,635 | 1.09× |
| Sachsen-Anhalt | 10,537 | 0.68× |
| Thüringen | 10,110 | 0.67× |
| Mecklenburg-Vorpommern | 8,546 | 0.75× |
| Saarland | 4,870 | 0.67× |
| Bremen | 4,646 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Video izle | 5.95× | |
| Progressive rock | 2.46× | Music & Radio |
| Unique Gifts | 1.94× | Shopping |
| Gil Ofarim | 1.61× | Music & Radio |
| Home Office | 1.51× | Business & Career |
| Artistic inspiration | 1.55× | Arts & Culture |
| Natural rubber | 2.84× | Cars & Mobility |
| Mothercare | 2.38× | Kids & Family |
| Haberler | 1.55× | News |
| Saving | 1.63× | Business & Career |
| Boracay | 7.77× | Travel & Leisure |
| Birthday Gifts | 1.85× | Kids & Family |
| Stradivarius | 1.76× | Shopping |
| Christmas Gift | 1.8× | Kids & Family |
| Pillow | 1.56× | Home & Garden |
| VfL Wolfsburg | 1.59× | Sports |
| Esra Erol | 4.8× | Movies & TV |
| Kenay Home | 20× | Home & Garden |
| Time (magazine) | 1.69× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Family Orientation | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.16 |
| Sports Activity | POWER | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 13.2% |
| Brazil | 9.7% |
See Velocity audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Velocity have in Germany?
Velocity has an estimated audience of 594,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Velocity fans?
54.9% of Velocity fans are female, 45.1% are male, with an average age of 37.5 years.
Which brands do Velocity fans like most?
Velocity fans show strongest brand affinity for Rossmann (2.5×), Video izle (5.95×), and Progressive rock (2.46×) over the country average.
Where do Velocity fans live in Germany?
Velocity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,802), Bayern (reach 92,330), and Niedersachsen (reach 72,039). These three regions account for the largest share of the active audience.
What other brands do Velocity fans also like?
Beyond Velocity itself, the audience over-indexes on Video izle (5.95×), Progressive rock (2.46×), Unique Gifts (1.94×), and Gil Ofarim (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Velocity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.