Rascasse Audience Intelligence

Velocity Audience in United States

Name: Velocity — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Velocity in United States — modelled from more than twelve digital signal sources. Velocity has an estimated audience of 1,739,752 people in United States.

#6793among Topic in United States #533in Cars & Mobility

The average Velocity fan in United States is 39.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The UPS Store, AutoZone, Wells Fargo, with strongest over-indexing on The UPS Store (6.89× the country average).

Demographically, the Velocity audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Velocity fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Velocity profile in United States.

Audience size

1.7M

in United States

Gender

29.9%♀

70.1% male

Age

39.9

average years

Country rank

#15864

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Velocity fans

29.9% are female, 70.1% are male, average age 39.9.

Fig. 02

Gender split

29.9%

Female

70.1%

Male

Demographic split for Velocity audience in United States
Metric	Value
Female	29.9%
Male	70.1%
Average age	39.9
Estimated audience size	1,739,752

Fig. 03

Age distribution

Age distribution of the Velocity audience in United States
Age bracket	Share	%
16-19		19%
20-29		17%
30-39		21%
40-49		22%
50+		21%

Fig. 04

Worldwide distribution

22.3%

of the worldwide Velocity audience comes from United States.

Worldwide audience distribution share by country for Velocity
Country	Share
United States	22.3%
Italy	13.2%
Brazil	9.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Velocity audience in United States is strongest.

Fig. 05

Top regions by affinity

Velocity fans by region: top regions in United States
#	Region	Reach	×
01	Virginia	~80K	1.95×
02	South Carolina	~50K	1.85×
03	Nevada	~30K	1.64×
04	Texas	~200K	1.59×
05	Utah	~20K	1.55×
06	Iowa	~20K	1.42×
07	Washington	~50K	1.31×
08	Minnesota	~30K	1.31×
09	Kentucky	~30K	1.31×
10	North Carolina	~70K	1.27×
11	Georgia	~70K	1.24×
12	Kansas	~20K	1.23×
13	Nebraska	~10K	1.15×
14	Hawaii	~9K	1.15×
15	Arizona	~40K	1.11×
16	California	~200K	1.09×
17	Ohio	~60K	1.08×
18	Florida	~100K	1.06×
19	Alabama	~30K	1.05×
20	Michigan	~50K	1.03×
21	Tennessee	~30K	1.00×
22	Louisiana	~20K	0.97×
23	Oklahoma	~20K	0.95×
24	Maryland	~30K	0.92×
25	Missouri	~30K	0.92×
26	Mississippi	~10K	0.92×
27	Washington, District of Columbia	~5K	0.92×
28	Wisconsin	~20K	0.90×
29	New Mexico	~8K	0.90×
30	North Dakota	~3K	0.90×
31	Idaho	~8K	0.88×
32	Illinois	~50K	0.86×
33	Arkansas	~10K	0.86×
34	Indiana	~30K	0.85×
35	Colorado	~20K	0.81×
36	Alaska	~3K	0.81×
37	Pennsylvania	~50K	0.79×
38	Oregon	~20K	0.79×
39	Connecticut	~10K	0.79×
40	South Dakota	~3K	0.79×
41	New Jersey	~30K	0.76×
42	Delaware	~4K	0.76×
43	New York	~70K	0.74×
44	West Virginia	~6K	0.73×
45	Rhode Island	~4K	0.72×
46	Montana	~3K	0.72×
47	New Hampshire	~5K	0.71×
48	Massachusetts	~20K	0.70×
49	Maine	~4K	0.68×
50	Vermont	~2K	0.67×

Affinity by region — Velocity, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Velocity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Velocity audience
#	Interest	Category	×
01	Charles Leclerc	Sports	8.06×
02	Consumer Reports	Business & Career	7.19×
03	Bob Ross	Movies & TV	6.96×
04	The UPS Store	Shopping	6.89×
05	TopGolf	Sports	5.06×
06	Honda Accord	Cars & Mobility	5.04×
07	Advance Auto Parts	Cars & Mobility	3.87×
08	Car and Driver	Cars & Mobility	3.43×
09	AutoZone	Cars & Mobility	3.35×
10	Web server	Technology & Electronics	3.25×
11	Wells Fargo	Business & Career	3.07×
12	Enterprise Rent-A-Car	Cars & Mobility	2.98×
13	Family Dollar	Fashion & Accessoires	2.80×
14	Steam	Games	2.53×
15	Discount Tire	Shopping	2.25×
16	United States Postal Service	Business & Career	2.17×
17	Google Maps	Internet & Social Media	2.13×
18	Real property	Home & Garden	2.08×
19	Innovation	Business & Career	2.03×
20	Panda Express	Food & Beverages	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Velocity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Velocity audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.34×
Risk Appetite	THRILL	1.42×
Need for Security	CONSERVATISM	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Velocity audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.70×
Pet Ownership	JOY	0.70×
Mindfulness	BALANCE	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Velocity have in United States?

Velocity has an estimated audience of 1,739,752 people in United States, concentrated in Texas and California.

What is the gender split and age of Velocity fans?

29.9% of Velocity fans are female, 70.1% are male, with an average age of 39.9 years.

Which brands do Velocity fans like most?

Velocity fans show strongest brand affinity for The UPS Store (6.89×), AutoZone (3.35×), and Wells Fargo (3.07×) over the country average.

Where do Velocity fans live in United States?

Velocity fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Velocity fans also like?

Beyond Velocity itself, the audience over-indexes on AutoZone (3.35×), Wells Fargo (3.07×), Advance Auto Parts (3.87×), and Consumer Reports (7.19×) compared to the United States average.

Appendix

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See Velocity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Velocity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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