Velocity Audience in United States

Velocity logo

Velocity has an estimated audience of 1,739,752 people in United States. 29.9% are female, 70.1% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Urban Outfitters.

The average Velocity fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Velocity audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Velocity fans

Demographic split for Velocity audience in United States
MetricValue
Female29.9%
Male70.1%
Average age39.9
Estimated audience size1,739,752

Audience persona

The typical Velocity fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Velocity in United States
RegionReachAffinity
Texas234,3511.57×
California211,8131.11×
Florida133,0901.13×
Virginia93,9432.22×
New York77,4830.8×
North Carolina69,4291.33×
Georgia67,6611.26×
Ohio57,5771.07×
South Carolina51,0961.95×
Illinois50,3200.87×
Michigan46,5641.02×
Pennsylvania46,1390.79×
Washington42,9631.23×
Arizona39,0951.1×
Tennessee35,2051.01×
New Jersey33,3090.75×
Minnesota30,8951.24×
Maryland28,7990.96×
Nevada28,7741.71×
Kentucky28,2081.29×
Indiana27,0120.85×
Utah26,4871.7×
Alabama24,6111.01×
Massachusetts24,5830.72×
Missouri24,4960.87×
Wisconsin23,4980.9×
Colorado23,2690.85×
Louisiana21,7040.97×
Iowa17,6871.23×
Oklahoma17,6190.91×
Kansas17,4721.27×
Oregon16,6040.83×
Connecticut13,7370.79×
Mississippi13,1710.92×
Arkansas11,9930.84×
Nebraska9,8151.12×
Hawaii8,3261.11×
Idaho7,3550.84×
New Mexico7,2990.84×
West Virginia5,5660.69×
Washington, District of Columbia5,1480.98×
New Hampshire4,4410.65×
Maine3,7440.6×
Rhode Island3,5380.64×
Delaware3,4590.72×
Montana2,8890.6×
North Dakota2,8660.8×
South Dakota2,4910.62×
Alaska2,2880.61×
Wyoming1,6380.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Velocity audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵8.06×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Urban Outfitters2.22×Shopping
Minnesota1.94×Travel & Leisure
The Historian16.48×Literature
Israel2.12×Travel & Leisure
Alaska1.57×Travel & Leisure
MK3.75×Music & Radio
Hipster8.06×Politics & Society
Nationality1.76×Politics & Society
N1 road (South Africa)3.4×Travel & Leisure
Vocal harmony3.71×Music & Radio
Historic site3.38×Arts & Culture
Governor of Michigan5.85×Politics & Society
Eurail16.57×Cars & Mobility
Bank account1.53×Business & Career
3D printing1.56×Technology & Electronics
Grinch2.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Velocity audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Risk AppetiteTHRILL1.49
Luxury OrientationPREMIUM1.48
Quality AwarenessPREMIUM1.36
Early Adopter MentalityPOWER1.34
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Velocity
CountryShare
United States22.3%
Italy13.2%
Brazil9.7%

See Velocity audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Velocity have in United States?

Velocity has an estimated audience of 1,739,752 people in United States, concentrated in Texas and California.

What is the gender split and age of Velocity fans?

29.9% of Velocity fans are female, 70.1% are male, with an average age of 39.9 years.

Which brands do Velocity fans like most?

Velocity fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (8.06×), and Mathcore (18.06×) over the country average.

Where do Velocity fans live in United States?

Velocity fans in United States are most concentrated in Texas (reach 234,351), California (reach 211,813), and Florida (reach 133,090). These three regions account for the largest share of the active audience.

What other brands do Velocity fans also like?

Beyond Velocity itself, the audience over-indexes on Lulu 黃路梓茵 (8.06×), Mathcore (18.06×), Google Home (11.62×), and Urban Outfitters (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Velocity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.