Steam Audience in United States

Steam has an estimated audience of 16,707,619 people in United States. 33.0% are female, 67.0% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Steam fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Steam audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Steam fans

Demographic split for Steam audience in United States
MetricValue
Female33.0%
Male67.0%
Average age30.1
Estimated audience size16,707,619

Audience persona

The typical Steam fan in United States is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Steam in United States
RegionReachAffinity
California2,082,0191.13×
Texas1,478,6731.03×
Florida1,092,3170.97×
New York906,4320.97×
Ohio537,5451.04×
Pennsylvania537,0510.95×
Illinois523,7600.94×
Georgia479,3270.93×
North Carolina474,0020.94×
Michigan456,2021.04×
Washington454,6591.36×
Virginia421,9821.04×
Arizona400,5801.17×
New Jersey369,7890.87×
Tennessee337,4171.01×
Indiana334,5041.1×
Missouri299,1371.11×
Massachusetts287,3670.87×
Colorado274,5041.04×
Maryland252,5980.88×
Oregon252,4011.32×
Wisconsin248,2580.99×
Alabama233,3221×
Minnesota232,9700.97×
Kentucky231,7591.11×
South Carolina221,8610.88×
Oklahoma216,9961.17×
Utah197,7051.32×
Louisiana194,0870.9×
Nevada168,0841.04×
Connecticut149,1270.89×
Arkansas145,2941.06×
Kansas142,0111.08×
Iowa137,1241×
Mississippi115,7100.84×
Idaho101,9021.22×
West Virginia83,8871.08×
New Mexico76,6700.92×
Nebraska74,2430.89×
Hawaii62,9620.88×
New Hampshire62,0270.94×
Maine57,5770.96×
Alaska46,9271.31×
Rhode Island44,9920.85×
Montana42,0180.91×
South Dakota34,4920.89×
North Dakota34,2501×
Delaware33,5060.73×
Washington, District of Columbia33,4590.67×
Vermont24,9490.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steam audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage36.92×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V23.85×Cars & Mobility
Final Fantasy9.92×Games
Mobile game3.53×Games
Pre-school playgroup25.79×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Gaming computer5.3×Technology & Electronics
Jeep Grand Cherokee6.73×Cars & Mobility
Livemusic3.18×Music & Radio
Micro Center4.68×Shopping
Superman1.52×Movies & TV
Epic Games4.91×Games
Nvidia6.14×Technology & Electronics
Hair iron3.76×Beauty & Wellness
IGN5.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steam audience
TraitClusterScore
Early Adopter MentalityPOWER1.63
LGBTQ+ IdentityOPEN1.32
Convenience OrientationPREMIUM1.25
IndividualismJOY1.18
ExtroversionTHRILL1.17
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Steam
CountryShare
United States13.1%
China9.4%
Japan7.9%

See Steam audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Steam have in United States?

Steam has an estimated audience of 16,707,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Steam fans?

33.0% of Steam fans are female, 67.0% are male, with an average age of 30.1 years.

Which brands do Steam fans like most?

Steam fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (36.92×) over the country average.

Where do Steam fans live in United States?

Steam fans in United States are most concentrated in California (reach 2,082,019), Texas (reach 1,478,673), and Florida (reach 1,092,317). These three regions account for the largest share of the active audience.

What other brands do Steam fans also like?

Beyond Steam itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (36.92×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.