Rascasse Audience Intelligence

Steam Target Market in United States

A data profile of the people who buy, follow and care about Steam in United States — modelled from more than twelve digital signal sources. Steam has an estimated audience of 17,003,373 people in United States.

#197among Brand in United States#35in Games

The average Steam fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Superman, Game consoles, with strongest over-indexing on Micro Center (14.86× the country average).

Demographically, the Steam audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steam fan in United States is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for Micro Center.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steam profile in United States.

Audience size
17M
in United States
Gender
33.0%♀
67.0% male
Age
30.1
average years
Country rank
#2011
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Steam

33.0% are female, 67.0% are male, average age 30.1.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Steam audience in United States
MetricValue
Female33.0%
Male67.0%
Average age30.1
Estimated audience size17,003,373
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Steam audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3915%
40-4910%
50+7%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Steam audience comes from United States.

Worldwide audience distribution share by country for Steam
CountryShare
United States13.2%
China9.2%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steam audience in United States is strongest.

Fig. 05

Top regions by affinity

Steam customers by region in United States
#RegionReachAffinity×
01Alaska~50K1.39×
02Utah~200K1.33×
03Washington~400K1.31×
04Oregon~300K1.31×
05Idaho~100K1.26×
06Oklahoma~200K1.21×
07West Virginia~90K1.13×
08Missouri~300K1.11×
09Arizona~400K1.10×
10Kentucky~200K1.10×
11Kansas~100K1.10×
12North Dakota~40K1.10×
13Arkansas~100K1.08×
14California~2M1.07×
15Indiana~300K1.05×
16Nevada~200K1.03×
17Michigan~400K1.01×
18Ohio~500K1.00×
19Colorado~300K1.00×
20Maine~60K1.00×
21Virginia~400K0.99×
22Tennessee~300K0.99×
23Alabama~200K0.99×
24Iowa~100K0.99×
25Texas~1.5M0.98×
26Wisconsin~200K0.98×
27New Hampshire~60K0.98×
28Minnesota~200K0.97×
29New Mexico~80K0.96×
30Montana~40K0.96×
31South Dakota~40K0.96×
32Florida~1M0.94×
33Pennsylvania~500K0.93×
34New York~900K0.92×
35North Carolina~500K0.92×
36Nebraska~80K0.92×
37Vermont~30K0.92×
38Louisiana~200K0.91×
39Georgia~500K0.90×
40Illinois~500K0.89×
41Connecticut~100K0.89×
42South Carolina~200K0.87×
43Hawaii~60K0.87×
44Rhode Island~50K0.87×
45Maryland~200K0.86×
46Mississippi~100K0.86×
47Massachusetts~300K0.85×
48New Jersey~400K0.84×
49Delaware~40K0.76×
50Washington, District of Columbia~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Steam, United States
0.63×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steam audience
#·InterestCategoryAffinity×
01Micro CenterShopping14.86×
02Star CitizenNews13.48×
03SteelSeriesGames13.21×
04Mads MikkelsenMovies & TV12.31×
05Diablo (series)Games9.87×
06The Last of UsGames8.28×
07Fallout (series)Games8.18×
08NvidiaTechnology & Electronics7.32×
09The SopranosMovies & TV5.12×
10Epic GamesGames5.08×
11World of WarcraftGames5.00×
12XboxGames4.86×
13Gaming computerTechnology & Electronics4.37×
14League of LegendsGames4.26×
15FortniteGames3.71×
16GameStopGames3.62×
17Game consolesTechnology & Electronics3.61×
18RedditInternet & Social Media2.79×
19SupermanMovies & TV2.11×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Social Media UsageJOY1.37×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steam audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
TravellingTHRILL0.76×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Steam's target market in United States?

Steam's target market in United States covers an estimated 17,003,373 people, concentrated in California and Texas.

02

What is the gender split and age of Steam customers?

33.0% of the Steam audience are female, 67.0% are male, with an average age of 30.1 years.

03

Which brands do Steam fans like most?

Steam fans show strongest brand affinity for Micro Center (14.86×), Superman (2.11×), and Game consoles (3.61×) over the country average.

04

Where do Steam fans live in United States?

Steam fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Steam fans also like?

Beyond Steam itself, the audience over-indexes on Superman (2.11×), Game consoles (3.61×), Reddit (2.79×), and Mads Mikkelsen (12.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Steam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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