Fallout (series) Audience in United States

Fallout (series) logo

Fallout (series) has an estimated audience of 4,355,952 people in United States. 32.4% are female, 67.6% are male, average age 27.8. Top regions: California, Texas, Florida. Top brand affinities: GameStop, Cynthia Erivo, The Elder Scrolls IV: Oblivion, The Last of Us, Micro Center.

The average Fallout (series) fan in United States is 27.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include GameStop, Cynthia Erivo, The Elder Scrolls IV: Oblivion, with strongest over-indexing on GameStop (6.89× the country average). Demographically, the Fallout (series) audience skews more male with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Open world game

Demographics of Fallout (series) fans

Demographic split for Fallout (series) audience in United States
MetricValue
Female32.4%
Male67.6%
Average age27.8
Estimated audience size4,355,952

Audience persona

The typical Fallout (series) fan in United States is more male, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for GameStop.

Top regions in United States

Top regions ranked by reach for Fallout (series) in United States
RegionReachAffinity
California528,5571.1×
Texas420,6521.12×
Florida278,8880.95×
New York208,0030.85×
Ohio143,2581.07×
Illinois136,6820.94×
Pennsylvania135,5430.92×
North Carolina125,4700.96×
Michigan120,4191.06×
Georgia119,8440.89×
Arizona107,8291.21×
Virginia107,3391.01×
Washington105,8221.21×
Tennessee91,6761.05×
Indiana86,5261.09×
Colorado83,8061.22×
Missouri83,0271.18×
New Jersey82,6580.75×
Massachusetts73,0480.85×
Oklahoma66,1371.37×
Kentucky65,1741.19×
Oregon64,9401.3×
Wisconsin61,8500.94×
Maryland61,6510.82×
South Carolina60,5630.92×
Minnesota59,5710.95×
Alabama57,4580.94×
Utah49,2101.26×
Louisiana47,6080.85×
Nevada41,3950.98×
Connecticut40,6940.93×
Kansas38,5211.12×
Arkansas38,0021.06×
Iowa35,4560.99×
Mississippi28,7820.8×
Idaho26,0661.19×
New Mexico24,2011.11×
Nebraska21,1880.97×
West Virginia19,6230.97×
Hawaii16,6600.89×
New Hampshire15,5280.9×
Maine15,4730.99×
Montana12,8161.06×
Rhode Island11,5840.84×
Alaska10,3231.11×
Washington, District of Columbia9,5260.73×
South Dakota8,8190.88×
Delaware8,7340.73×
North Dakota8,4460.94×
Vermont6,6620.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fallout (series) audience
BrandAffinityCategory
GameStop6.89×Games
Cynthia Erivo11.67×Movies & TV
The Elder Scrolls IV: Oblivion27.07×Games
The Last of Us11.4×Games
Micro Center8.69×Shopping
God of War (series)21.51×Games
Steam7.33×Games
The Witcher11.22×Games
Daisy Ridley17.97×Movies & TV
K (anime)6.79×Literature
Borderlands (series)23.79×Games
Game consoles3.85×Technology & Electronics
Tye Sheridan21.79×Movies & TV
Uncharted14.87×Games
Hailee Steinfeld5.43×Movies & TV
Adventure game4.56×Games
Diablo (series)10.5×Games
Tom Holland7.23×Movies & TV
Superman1.81×Movies & TV
Euphoria1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fallout (series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
PatriotismCONSERVATISM2.07
Early Adopter MentalityPOWER2.04
IndividualismJOY1.27
ExtroversionTHRILL1.21
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Fallout (series)
CountryShare
United States33.6%
Germany5.5%
United Kingdom5.3%

See Fallout (series) audiences in other countries

More Open world game audiences in United States

Frequently asked questions

How many fans does Fallout (series) have in United States?

Fallout (series) has an estimated audience of 4,355,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Fallout (series) fans?

32.4% of Fallout (series) fans are female, 67.6% are male, with an average age of 27.8 years.

Which brands do Fallout (series) fans like most?

Fallout (series) fans show strongest brand affinity for GameStop (6.89×), Cynthia Erivo (11.67×), and The Elder Scrolls IV: Oblivion (27.07×) over the country average.

Where do Fallout (series) fans live in United States?

Fallout (series) fans in United States are most concentrated in California (reach 528,557), Texas (reach 420,652), and Florida (reach 278,888). These three regions account for the largest share of the active audience.

What other brands do Fallout (series) fans also like?

Beyond Fallout (series) itself, the audience over-indexes on Cynthia Erivo (11.67×), The Elder Scrolls IV: Oblivion (27.07×), The Last of Us (11.4×), and Micro Center (8.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fallout (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.