Epic Games Audience in United States

Epic Games logo

Epic Games has an estimated audience of 12,850,567 people in United States. 28.4% are female, 71.6% are male, average age 27.7. Top regions: California, Texas, Florida. Top brand affinities: Superman, TikTok, Euphoria, Twitch, World of Warcraft.

The average Epic Games fan in United States is 27.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, TikTok, Euphoria, with strongest over-indexing on Superman (2.17× the country average). Demographically, the Epic Games audience skews more male with an average age of 27.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Epic Games fans

Demographic split for Epic Games audience in United States
MetricValue
Female28.4%
Male71.6%
Average age27.7
Estimated audience size12,850,567

Audience persona

The typical Epic Games fan in United States is more male, around 27.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Epic Games in United States
RegionReachAffinity
California1,367,7640.97×
Texas1,330,3641.2×
Florida979,6891.13×
New York642,0910.89×
Ohio439,9521.11×
North Carolina432,8371.12×
Georgia429,3271.08×
Illinois417,2910.97×
Pennsylvania409,2660.95×
Michigan351,0091.04×
Virginia301,9560.96×
New Jersey298,6840.91×
Tennessee298,4711.16×
Arizona282,6511.08×
Indiana277,0361.18×
Washington249,8570.97×
Missouri240,2761.16×
Kentucky216,8261.35×
Alabama210,4641.17×
South Carolina204,7171.06×
Oklahoma203,9211.43×
Massachusetts203,6500.8×
Maryland199,2470.9×
Colorado186,0650.92×
Wisconsin182,9040.95×
Louisiana178,1661.08×
Minnesota161,4450.88×
Oregon147,8751×
Arkansas132,6981.25×
Utah130,7111.14×
Mississippi129,9821.23×
Nevada124,2201×
Kansas119,6451.18×
Connecticut116,6480.91×
Iowa108,2221.02×
Idaho76,1601.18×
West Virginia73,4341.23×
New Mexico69,4821.08×
Nebraska63,8400.99×
New Hampshire40,3960.8×
Maine38,9840.85×
Hawaii35,2280.64×
Rhode Island33,9730.83×
Montana30,1140.84×
Delaware27,1270.77×
South Dakota26,5270.89×
North Dakota24,7620.94×
Alaska22,4460.82×
Washington, District of Columbia19,1770.5×
Wyoming16,1740.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Epic Games audience
BrandAffinityCategory
Superman2.17×Movies & TV
TikTok2.01×Internet & Social Media
Euphoria1.71×Movies & TV
Twitch3.5×Games
World of Warcraft4.63×Games
Steam4.2×Games
Google Maps2.07×Internet & Social Media
NBA1.69×Sports
Harry Potter1.84×Movies & TV
Strategy video game4.59×Games
Call of Duty: Zombies11.22×Games
Spotify1.65×Internet & Social Media
GameStop2.85×Games
Harmonica4.39×Music & Radio
Peacemaker1.83×Movies & TV
Tabletop game3.36×Games
Electronic musical instrument3.87×Music & Radio
Music education3.35×Music & Radio
Real-time strategy3.51×Games
Call of Duty: Black Ops5.95×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Epic Games audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.31
Early Adopter MentalityPOWER1.63
ExtroversionTHRILL1.14
Social Media UsageJOY1.1
Family OrientationCONSERVATISM1.05
PatriotismCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Epic Games
CountryShare
United States15.7%
Brazil7.8%
India4.6%

See Epic Games audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Epic Games have in United States?

Epic Games has an estimated audience of 12,850,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Epic Games fans?

28.4% of Epic Games fans are female, 71.6% are male, with an average age of 27.7 years.

Which brands do Epic Games fans like most?

Epic Games fans show strongest brand affinity for Superman (2.17×), TikTok (2.01×), and Euphoria (1.71×) over the country average.

Where do Epic Games fans live in United States?

Epic Games fans in United States are most concentrated in California (reach 1,367,764), Texas (reach 1,330,364), and Florida (reach 979,689). These three regions account for the largest share of the active audience.

What other brands do Epic Games fans also like?

Beyond Epic Games itself, the audience over-indexes on TikTok (2.01×), Euphoria (1.71×), Twitch (3.5×), and World of Warcraft (4.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.