Rascasse Audience Intelligence

Epic Games Target Market in United States

A data profile of the people who buy, follow and care about Epic Games in United States — modelled from more than twelve digital signal sources. Epic Games has an estimated audience of 11,952,813 people in United States.

#291among Brand in United States#65in Games

The average Epic Games fan in United States is 27.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, TikTok, Twitch, with strongest over-indexing on Superman (2.17× the country average).

Demographically, the Epic Games audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Epic Games fan in United States is more male, around 27.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Epic Games profile in United States.

Audience size
12M
in United States
Gender
28.4%♀
71.6% male
Age
27.7
average years
Country rank
#2992
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Epic Games

28.4% are female, 71.6% are male, average age 27.7.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Epic Games audience in United States
MetricValue
Female28.4%
Male71.6%
Average age27.7
Estimated audience size11,952,813
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Epic Games audience in United States
Age bracketShare%
16-1951%
20-2925%
30-3914%
40-497%
50+3%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Epic Games audience comes from United States.

Worldwide audience distribution share by country for Epic Games
CountryShare
United States14.6%
Brazil7.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Epic Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Epic Games customers by region in United States
#RegionReachAffinity×
01Oklahoma~200K1.44×
02Kentucky~200K1.40×
03Arkansas~100K1.37×
04West Virginia~80K1.33×
05Mississippi~100K1.32×
06Alabama~200K1.22×
07Idaho~80K1.22×
08Kansas~100K1.19×
09Missouri~200K1.18×
10Indiana~300K1.17×
11Texas~1.5M1.16×
12Tennessee~300K1.13×
13Utah~100K1.13×
14New Mexico~70K1.13×
15Ohio~400K1.10×
16Arizona~300K1.10×
17North Carolina~400K1.09×
18Louisiana~200K1.09×
19Iowa~100K1.07×
20Georgia~400K1.05×
21Michigan~400K1.05×
22Florida~900K1.02×
23North Dakota~30K1.02×
24South Carolina~200K1.01×
25Nebraska~60K1.00×
26Oregon~100K0.99×
27Nevada~100K0.99×
28South Dakota~30K0.97×
29Pennsylvania~400K0.93×
30Alaska~30K0.93×
31Wyoming~20K0.93×
32California~1.5M0.92×
33Washington~200K0.92×
34Wisconsin~200K0.92×
35Illinois~400K0.91×
36Virginia~300K0.91×
37Maine~40K0.90×
38Connecticut~100K0.88×
39Rhode Island~30K0.86×
40Montana~30K0.86×
41Maryland~200K0.85×
42Colorado~200K0.85×
43Minnesota~200K0.84×
44New Jersey~300K0.83×
45New York~600K0.81×
46New Hampshire~40K0.79×
47Delaware~30K0.78×
48Massachusetts~200K0.76×
49Hawaii~30K0.62×
50Washington, District of Columbia~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Epic Games, United States
0.47×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Epic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Epic Games audience
#·InterestCategoryAffinity×
01Call of Duty: ZombiesGames11.22×
02Alexandria Ocasio-CortezPolitics & Society5.82×
03World of WarcraftGames4.63×
04Strategy video gameGames4.59×
05HarmonicaMusic & Radio4.39×
06SteamGames4.20×
07Electronic musical instrumentMusic & Radio3.87×
08Real-time strategyGames3.51×
09TwitchGames3.50×
10Tabletop gameGames3.36×
11Music educationMusic & Radio3.35×
12GameStopGames2.85×
13SupermanMovies & TV2.17×
14Google MapsInternet & Social Media2.07×
15TikTokInternet & Social Media2.01×
16Harry PotterMovies & TV1.84×
17PeacemakerMovies & TV1.83×
18NBASports1.69×
19SpotifyInternet & Social Media1.65×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Epic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Epic Games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.52×
PatriotismCONSERVATISM1.42×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Epic Games audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
CreativityOPEN0.62×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Epic Games's target market in United States?

Epic Games's target market in United States covers an estimated 11,952,813 people, concentrated in California and Texas.

02

What is the gender split and age of Epic Games customers?

28.4% of the Epic Games audience are female, 71.6% are male, with an average age of 27.7 years.

03

Which brands do Epic Games fans like most?

Epic Games fans show strongest brand affinity for Superman (2.17×), TikTok (2.01×), and Twitch (3.5×) over the country average.

04

Where do Epic Games fans live in United States?

Epic Games fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Epic Games fans also like?

Beyond Epic Games itself, the audience over-indexes on TikTok (2.01×), Twitch (3.5×), Steam (4.2×), and World of Warcraft (4.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Epic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →