A data profile of the people who buy, follow and care about Steam in India — modelled from more than twelve digital signal sources. Steam has an estimated audience of 3,537,953 people in India.
Steam has an estimated audience of 3,537,953 people in India. 24.8% are female, 75.2% are male, average age 26.9. Top brand affinities: Indian Premier League, India national cricket team, Mobile game, Epic Games, Harry Potter.
Top brand affinities include Indian Premier League, India national cricket team, Mobile game, with strongest over-indexing on Indian Premier League (1.63× the country average).
Demographically, the Steam audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
The typical Steam fan in India is more male, around 26.9 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Steam profile in India.
24.8% are female, 75.2% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 26.9 |
| Estimated audience size | 3,537,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 22% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Steam audience comes from India.
| Country | Share |
|---|---|
| United States | 13.2% |
| China | 9.2% |
| Japan | 8.0% |
The strongest cross-interests of the Steam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multiplayer online battle arena | Games | 8.09× | ||
| 02 | Epic Games | Games | 6.31× | ||
| 03 | Adventure game | Games | 4.82× | ||
| 04 | Xbox | Games | 4.71× | ||
| 05 | Electronic sports | Sports | 4.01× | ||
| 06 | Mobile game | Games | 2.85× | ||
| 07 | Game consoles | Technology & Electronics | 2.35× | ||
| 08 | Harry Potter | Movies & TV | 2.13× | ||
| 09 | CapCut | Technology & Electronics | 2.05× | ||
| 10 | Chennai | Travel & Leisure | 2.01× | ||
| 11 | Card games | Games | 1.87× | ||
| 12 | Kolkata Knight Riders | Sports | 1.80× | ||
| 13 | X | Internet & Social Media | 1.79× | ||
| 14 | Game of Thrones | Movies & TV | 1.78× | ||
| 15 | Chennai Super Kings | Sports | 1.73× | ||
| 16 | Internet & Social Media | 1.72× | |||
| 17 | India national cricket team | Sports | 1.71× | ||
| 18 | Virat Kohli | Sports | 1.71× | ||
| 19 | Electronics | Technology & Electronics | 1.67× | ||
| 20 | Indian Premier League | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.88× | |
| Career Orientation | POWER | 1.45× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.79× | |
| Convenience Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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