Xbox Audience in United States

Xbox logo

Xbox has an estimated audience of 17,245,157 people in United States. 28.4% are female, 71.6% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Personalised Gifts, Captain America (1990 film), Monogram, Google Photos.

The average Xbox fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Personalised Gifts, Captain America (1990 film), with strongest over-indexing on Combat sport (2.36× the country average). Demographically, the Xbox audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Xbox fans

Demographic split for Xbox audience in United States
MetricValue
Female28.4%
Male71.6%
Average age30.3
Estimated audience size17,245,157

Audience persona

The typical Xbox fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Xbox in United States
RegionReachAffinity
California1,696,4190.89×
Texas1,694,2161.14×
Florida1,099,0860.94×
New York873,6570.91×
Ohio613,6591.16×
Illinois585,8661.02×
Pennsylvania562,6990.97×
Georgia552,6911.04×
North Carolina548,7891.06×
Michigan465,5211.03×
Virginia426,3191.01×
Tennessee392,5911.13×
Arizona388,5161.1×
Indiana382,7951.22×
New Jersey371,2070.85×
Washington360,1991.04×
Missouri317,8061.14×
Maryland288,0820.97×
Kentucky280,1011.3×
Alabama274,7291.14×
Massachusetts266,0950.78×
South Carolina264,9151.02×
Oklahoma253,5481.32×
Louisiana249,8601.12×
Colorado249,2590.92×
Wisconsin246,0080.95×
Minnesota219,7980.89×
Oregon195,9630.99×
Utah177,1781.15×
Arkansas174,5221.23×
Nevada165,1240.99×
Kansas164,0831.21×
Mississippi161,8821.14×
Iowa155,8671.1×
Connecticut153,9040.89×
West Virginia101,9461.27×
Nebraska91,3931.06×
New Mexico88,9931.03×
Idaho87,8061.02×
Maine53,6090.87×
New Hampshire51,5130.76×
Montana46,6170.97×
Hawaii44,8700.61×
Rhode Island43,1560.79×
Delaware40,3540.85×
South Dakota38,9990.98×
North Dakota36,9701.04×
Washington, District of Columbia32,0510.62×
Alaska29,1290.79×
Wyoming23,6130.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xbox audience
BrandAffinityCategory
Combat sport2.36×Sports
Personalised Gifts3.24×Home & Garden
Captain America (1990 film)3.06×Movies & TV
Monogram2.6×Home & Garden
Google Photos1.5×Technology & Electronics
Gordita6.64×Food & Beverages
Hog Hunting1.94×Sports
JDSU1.73×Business & Career
Wikia1.87×Internet & Social Media
Noodle (Gorillaz)1.97×Music & Radio
Grammarly2.46×Business & Career
Zach Ertz3.74×Sports
Nebraska Cornhuskers3.81×Sports
Chili con carne3.61×Food & Beverages
nbc chicago2.4×Movies & TV
Passaic County, New Jersey4.48×Travel & Leisure
Consequence (rapper)2.75×Music & Radio
Hayward, California4.59×Travel & Leisure
Home staging2.07×Home & Garden
Acoustic music1.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xbox audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.18
Social Media UsageJOY1.15
Sports ActivityPOWER1.02
Risk AppetiteTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for Xbox
CountryShare
United States24.9%
Brazil9.4%
Mexico5.8%

See Xbox audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Xbox have in United States?

Xbox has an estimated audience of 17,245,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Xbox fans?

28.4% of Xbox fans are female, 71.6% are male, with an average age of 30.3 years.

Which brands do Xbox fans like most?

Xbox fans show strongest brand affinity for Combat sport (2.36×), Personalised Gifts (3.24×), and Captain America (1990 film) (3.06×) over the country average.

Where do Xbox fans live in United States?

Xbox fans in United States are most concentrated in California (reach 1,696,419), Texas (reach 1,694,216), and Florida (reach 1,099,086). These three regions account for the largest share of the active audience.

What other brands do Xbox fans also like?

Beyond Xbox itself, the audience over-indexes on Personalised Gifts (3.24×), Captain America (1990 film) (3.06×), Monogram (2.6×), and Google Photos (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.