Rascasse Audience Intelligence

Xbox Target Market in United States

A data profile of the people who buy, follow and care about Xbox in United States — modelled from more than twelve digital signal sources. Xbox has an estimated audience of 17,426,123 people in United States.

#1among Console in United States#193among Brand in United States#32in Games

The average Xbox fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, Mobile game, First-person shooter games, with strongest over-indexing on Twitch (4.08× the country average).

Demographically, the Xbox audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xbox fan in United States is more male, around 30.3 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xbox profile in United States.

Audience size
17.4M
in United States
Gender
28.4%♀
71.6% male
Age
30.3
average years
Country rank
#1953
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xbox

28.4% are female, 71.6% are male, average age 30.3.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Xbox audience in United States
MetricValue
Female28.4%
Male71.6%
Average age30.3
Estimated audience size17,426,123
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Xbox audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3916%
40-4910%
50+6%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Xbox audience comes from United States.

Worldwide audience distribution share by country for Xbox
CountryShare
United States24.9%
Brazil9.1%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xbox audience in United States is strongest.

Fig. 05

Top regions by affinity

Xbox customers by region in United States
#RegionReachAffinity×
01Louisiana~300K1.55×
02Kentucky~300K1.31×
03West Virginia~100K1.30×
04Oklahoma~200K1.27×
05Arkansas~200K1.22×
06Mississippi~200K1.21×
07Kansas~200K1.21×
08Indiana~400K1.17×
09Tennessee~400K1.16×
10South Dakota~50K1.15×
11North Dakota~40K1.14×
12Missouri~300K1.13×
13Ohio~600K1.12×
14Alabama~300K1.12×
15Wyoming~30K1.09×
16Idaho~90K1.08×
17Iowa~200K1.07×
18Utah~200K1.06×
19New Mexico~90K1.06×
20Texas~1.5M1.04×
21Illinois~600K1.03×
22Nebraska~90K1.03×
23Arizona~400K1.02×
24North Carolina~500K1.01×
25Montana~50K1.01×
26South Carolina~300K1.00×
27Georgia~500K0.99×
28Michigan~400K0.98×
29California~2M0.97×
30Washington~300K0.97×
31New York~900K0.95×
32Wisconsin~200K0.95×
33Pennsylvania~500K0.94×
34Virginia~400K0.94×
35Nevada~200K0.94×
36Oregon~200K0.93×
37Florida~1M0.92×
38Maryland~300K0.90×
39Colorado~200K0.89×
40Connecticut~200K0.89×
41Maine~50K0.86×
42Alaska~30K0.86×
43Minnesota~200K0.85×
44Delaware~40K0.84×
45New Jersey~400K0.81×
46New Hampshire~50K0.80×
47Rhode Island~40K0.80×
48Massachusetts~200K0.73×
49Hawaii~40K0.59×
50Washington, District of Columbia~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Xbox, United States
0.59×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xbox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xbox audience
#·InterestCategoryAffinity×
01Epic GamesGames5.38×
02Gaming computerTechnology & Electronics5.06×
03Call of DutyGames4.17×
04TwitchGames4.08×
05Action role-playing gameGames3.72×
06Massively multiplayer online role-playing gamesGames3.45×
07FortniteGames3.19×
08Mobile gameGames3.16×
09Anime conventionLiterature2.99×
10First-person shooter gamesGames2.97×
11GameStopGames2.95×
12Role-playing gamesGames2.70×
13Anime and manga fandomLiterature2.59×
14Game consolesTechnology & Electronics2.40×
15NBA FinalsSports2.24×
16NBA playoffsSports2.18×
17Video gamesGames1.90×
18TikTokInternet & Social Media1.83×
19AutoZoneCars & Mobility1.78×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xbox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xbox audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.32×
Early Adopter MentalityPOWER1.22×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xbox audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
Design AffinityPREMIUM0.66×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xbox's target market in United States?

Xbox's target market in United States covers an estimated 17,426,123 people, concentrated in California and Texas.

02

What is the gender split and age of Xbox customers?

28.4% of the Xbox audience are female, 71.6% are male, with an average age of 30.3 years.

03

Which brands do Xbox fans like most?

Xbox fans show strongest brand affinity for Twitch (4.08×), Mobile game (3.16×), and First-person shooter games (2.97×) over the country average.

04

Where do Xbox fans live in United States?

Xbox fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Xbox fans also like?

Beyond Xbox itself, the audience over-indexes on Mobile game (3.16×), First-person shooter games (2.97×), Gaming computer (5.06×), and Video games (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Xbox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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