Xbox Audience in United States

Xbox has an estimated audience of 17,245,157 people in United States. 28.4% are female, 71.6% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Call of Duty, Mobile game, Gaming computer, GameStop.

The average Xbox fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Call of Duty, Mobile game, with strongest over-indexing on Houston Astros (6.76× the country average). Demographically, the Xbox audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Xbox fans

Demographic split for Xbox audience in United States
MetricValue
Female28.4%
Male71.6%
Average age30.3
Estimated audience size17,245,157

Audience persona

The typical Xbox fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Xbox in United States
RegionReachAffinity
California1,696,4190.89×
Texas1,694,2161.14×
Florida1,099,0860.94×
New York873,6570.91×
Ohio613,6591.16×
Illinois585,8661.02×
Pennsylvania562,6990.97×
Georgia552,6911.04×
North Carolina548,7891.06×
Michigan465,5211.03×
Virginia426,3191.01×
Tennessee392,5911.13×
Arizona388,5161.1×
Indiana382,7951.22×
New Jersey371,2070.85×
Washington360,1991.04×
Missouri317,8061.14×
Maryland288,0820.97×
Kentucky280,1011.3×
Alabama274,7291.14×
Massachusetts266,0950.78×
South Carolina264,9151.02×
Oklahoma253,5481.32×
Louisiana249,8601.12×
Colorado249,2590.92×
Wisconsin246,0080.95×
Minnesota219,7980.89×
Oregon195,9630.99×
Utah177,1781.15×
Arkansas174,5221.23×
Nevada165,1240.99×
Kansas164,0831.21×
Mississippi161,8821.14×
Iowa155,8671.1×
Connecticut153,9040.89×
West Virginia101,9461.27×
Nebraska91,3931.06×
New Mexico88,9931.03×
Idaho87,8061.02×
Maine53,6090.87×
New Hampshire51,5130.76×
Montana46,6170.97×
Hawaii44,8700.61×
Rhode Island43,1560.79×
Delaware40,3540.85×
South Dakota38,9990.98×
North Dakota36,9701.04×
Washington, District of Columbia32,0510.62×
Alaska29,1290.79×
Wyoming23,6130.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xbox audience
BrandAffinityCategory
Houston Astros6.76×Sports
Call of Duty6.09×Games
Mobile game3.03×Games
Gaming computer4.89×Technology & Electronics
GameStop3.15×Games
Video games1.62×Games
Comedy club4.65×Movies & TV
Grand Theft Auto V6.37×Games
Los Angeles Dodgers3.64×Sports
Fortnite3.46×Games
League of Legends3.93×Games
Game consoles2.31×Technology & Electronics
Pokémon2.74×Games
Role-playing games2.64×Games
Steam3.52×Games
The Legend of Zelda4.71×Games
Minecraft3.97×Games
Twitch2.56×Games
Los Angeles Lakers2.29×Sports
Roblox3.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xbox audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.18
Social Media UsageJOY1.15
Sports ActivityPOWER1.02
Risk AppetiteTHRILL0.97

Worldwide distribution

Worldwide audience distribution share by country for Xbox
CountryShare
United States24.9%
Brazil9.4%
Mexico5.8%

See Xbox audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Xbox have in United States?

Xbox has an estimated audience of 17,245,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Xbox fans?

28.4% of Xbox fans are female, 71.6% are male, with an average age of 30.3 years.

Which brands do Xbox fans like most?

Xbox fans show strongest brand affinity for Houston Astros (6.76×), Call of Duty (6.09×), and Mobile game (3.03×) over the country average.

Where do Xbox fans live in United States?

Xbox fans in United States are most concentrated in California (reach 1,696,419), Texas (reach 1,694,216), and Florida (reach 1,099,086). These three regions account for the largest share of the active audience.

What other brands do Xbox fans also like?

Beyond Xbox itself, the audience over-indexes on Call of Duty (6.09×), Mobile game (3.03×), Gaming computer (4.89×), and GameStop (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.