Rascasse Audience Intelligence

PlayStation 4 Target Market in United States

A data profile of the people who buy, follow and care about PlayStation 4 in United States — modelled from more than twelve digital signal sources. PlayStation 4 has an estimated audience of 7,423,856 people in United States.

#4among Console in United States#498among Brand in United States#92in Games

The average PlayStation 4 fan in United States is 29.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Mobile game, Gaming computer, Pokémon, with strongest over-indexing on Mobile game (4.98× the country average).

Demographically, the PlayStation 4 audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PlayStation 4 fan in United States is more male, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation 4 profile in United States.

Audience size
7.4M
in United States
Gender
26.5%♀
73.5% male
Age
29.4
average years
Country rank
#4772
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation 4

26.5% are female, 73.5% are male, average age 29.4.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for PlayStation 4 audience in United States
MetricValue
Female26.5%
Male73.5%
Average age29.4
Estimated audience size7,423,856
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the PlayStation 4 audience in United States
Age bracketShare%
16-1945%
20-2926%
30-3915%
40-499%
50+5%
Fig. 04

Worldwide distribution

24.5%

of the worldwide PlayStation 4 audience comes from United States.

Worldwide audience distribution share by country for PlayStation 4
CountryShare
United States24.5%
Brazil9.6%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation 4 audience in United States is strongest.

Fig. 05

Top regions by affinity

PlayStation 4 customers by region in United States
#RegionReachAffinity×
01Florida~1.5M2.55×
02Connecticut~200K2.44×
03Mississippi~100K1.63×
04Delaware~30K1.62×
05Alabama~200K1.50×
06Louisiana~100K1.39×
07Arkansas~80K1.34×
08West Virginia~40K1.28×
09Kentucky~100K1.27×
10Georgia~300K1.22×
11Oklahoma~100K1.20×
12Tennessee~200K1.16×
13Indiana~200K1.11×
14South Carolina~100K1.11×
15Missouri~100K1.08×
16Ohio~200K1.06×
17Texas~700K1.04×
18North Carolina~200K1.04×
19Kansas~60K1.02×
20Michigan~200K0.97×
21Pennsylvania~200K0.96×
22Arizona~100K0.96×
23New Mexico~40K0.96×
24Maryland~100K0.94×
25Illinois~200K0.89×
26Rhode Island~20K0.89×
27Nebraska~30K0.88×
28Iowa~50K0.87×
29Virginia~200K0.86×
30Idaho~30K0.83×
31New York~300K0.82×
32Nevada~60K0.82×
33Maine~20K0.81×
34South Dakota~10K0.80×
35Wisconsin~90K0.79×
36Alaska~10K0.79×
37North Dakota~10K0.79×
38New Jersey~100K0.78×
39Oregon~70K0.78×
40Montana~20K0.77×
41Colorado~90K0.76×
42Massachusetts~100K0.74×
43Utah~50K0.74×
44Vermont~9K0.72×
45California~600K0.71×
46Minnesota~80K0.70×
47New Hampshire~20K0.70×
48Washington~100K0.66×
49Washington, District of Columbia~10K0.64×
50Hawaii~20K0.48×
Fig. 06

Affinity by region

Affinity by region — PlayStation 4, United States
0.48×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayStation 4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayStation 4 audience
#·InterestCategoryAffinity×
01Super Mario Bros.Games7.42×
02Final FantasyGames5.83×
03Gaming computerTechnology & Electronics5.74×
04Massively multiplayer online gamesGames5.21×
05Mobile gameGames4.98×
06Anime and manga fandomLiterature4.24×
07PokémonGames4.16×
08Action role-playing gameGames4.02×
09XboxGames3.99×
10TwitchGames3.86×
11SteamGames3.77×
12NintendoGames3.65×
13Action-adventure gameGames3.48×
14Role-playing gamesGames3.04×
15Game consolesTechnology & Electronics3.03×
16GameStopGames2.83×
17Online gamesGames2.38×
18ComicsLiterature2.17×
19SupermanMovies & TV2.00×
20Android (operating system)Technology & Electronics1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayStation 4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayStation 4 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.75×
PatriotismCONSERVATISM1.48×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayStation 4 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
SustainabilityBALANCE0.67×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PlayStation 4's target market in United States?

PlayStation 4's target market in United States covers an estimated 7,423,856 people, concentrated in Florida and Texas.

02

What is the gender split and age of PlayStation 4 customers?

26.5% of the PlayStation 4 audience are female, 73.5% are male, with an average age of 29.4 years.

03

Which brands do PlayStation 4 fans like most?

PlayStation 4 fans show strongest brand affinity for Mobile game (4.98×), Gaming computer (5.74×), and Pokémon (4.16×) over the country average.

04

Where do PlayStation 4 fans live in United States?

PlayStation 4 fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~700K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do PlayStation 4 fans also like?

Beyond PlayStation 4 itself, the audience over-indexes on Gaming computer (5.74×), Pokémon (4.16×), Superman (2×), and Anime and manga fandom (4.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See PlayStation 4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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