PlayStation 4 Audience in United States

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PlayStation 4 has an estimated audience of 7,427,963 people in United States. 26.5% are female, 73.5% are male, average age 29.4. Top regions: Florida, Texas, California. Top brand affinities: Nebraska Cornhuskers, Combat sport, Monogram, Personalised Gifts, Zach Ertz.

The average PlayStation 4 fan in United States is 29.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Nebraska Cornhuskers, Combat sport, Monogram, with strongest over-indexing on Nebraska Cornhuskers (12.81× the country average). Demographically, the PlayStation 4 audience skews more male with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of PlayStation 4 fans

Demographic split for PlayStation 4 audience in United States
MetricValue
Female26.5%
Male73.5%
Average age29.4
Estimated audience size7,427,963

Audience persona

The typical PlayStation 4 fan in United States is more male, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nebraska Cornhuskers.

Top regions in United States

Top regions ranked by reach for PlayStation 4 in United States
RegionReachAffinity
Florida1,191,3252.37×
Texas689,8711.08×
California592,1390.72×
New York353,7850.85×
Georgia307,1621.34×
Ohio259,6791.13×
Pennsylvania253,0451.01×
North Carolina242,0041.08×
Illinois234,2890.95×
Michigan199,3771.03×
Tennessee181,0631.22×
Alabama170,8731.65×
Virginia163,1480.9×
Arizona159,0321.05×
Indiana157,8841.16×
New Jersey152,6340.81×
Louisiana136,1181.42×
Missouri132,9961.11×
South Carolina131,2381.17×
Connecticut130,8561.76×
Maryland121,5740.95×
Kentucky120,7591.3×
Massachusetts109,6890.75×
Oklahoma103,9701.26×
Mississippi101,3431.66×
Washington100,2400.67×
Colorado92,4960.79×
Wisconsin89,7320.8×
Arkansas82,7521.35×
Minnesota75,7930.71×
Oregon67,4840.79×
Kansas59,4371.02×
Nevada58,9580.82×
Iowa53,6170.88×
Utah48,4240.73×
West Virginia42,4551.23×
New Mexico33,6820.9×
Nebraska31,9920.86×
Delaware31,4231.53×
Idaho29,8760.8×
Rhode Island20,6780.87×
Maine20,2760.76×
New Hampshire19,1040.65×
Montana14,7500.72×
Washington, District of Columbia13,6680.61×
South Dakota12,1130.71×
Hawaii11,9730.37×
Alaska11,6350.73×
North Dakota10,6410.7×
Vermont7,6270.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation 4 audience
BrandAffinityCategory
Nebraska Cornhuskers12.81×Sports
Combat sport2.36×Sports
Monogram3.67×Home & Garden
Personalised Gifts3.4×Home & Garden
Zach Ertz5.86×Sports
Joe Haden16.18×Sports
Hog Hunting2.09×Sports
Wikia2.05×Internet & Social Media
JDSU1.83×Business & Career
Grammarly2.68×Business & Career
Elie Tahari7.19×Fashion & Accessoires
Glossier2.95×Beauty & Wellness
Corona (band)3.14×Music & Radio
Noodle (Gorillaz)1.93×Music & Radio
Chili con carne4.2×Food & Beverages
Biblical inspiration4.36×Politics & Society
Captain America (1990 film)2.21×Movies & TV
Gordita5.25×Food & Beverages
ENA (Emergency Nurses Association)5.33×Health
Home staging2.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation 4 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Early Adopter MentalityPOWER1.62
Social Media UsageJOY1.13
ExtroversionTHRILL1.04
Sports ActivityPOWER0.98
Pet OwnershipJOY0.93

Worldwide distribution

Worldwide audience distribution share by country for PlayStation 4
CountryShare
United States24.5%
Brazil9.8%
Germany6.8%

See PlayStation 4 audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does PlayStation 4 have in United States?

PlayStation 4 has an estimated audience of 7,427,963 people in United States, concentrated in Florida and Texas.

What is the gender split and age of PlayStation 4 fans?

26.5% of PlayStation 4 fans are female, 73.5% are male, with an average age of 29.4 years.

Which brands do PlayStation 4 fans like most?

PlayStation 4 fans show strongest brand affinity for Nebraska Cornhuskers (12.81×), Combat sport (2.36×), and Monogram (3.67×) over the country average.

Where do PlayStation 4 fans live in United States?

PlayStation 4 fans in United States are most concentrated in Florida (reach 1,191,325), Texas (reach 689,871), and California (reach 592,139). These three regions account for the largest share of the active audience.

What other brands do PlayStation 4 fans also like?

Beyond PlayStation 4 itself, the audience over-indexes on Combat sport (2.36×), Monogram (3.67×), Personalised Gifts (3.4×), and Zach Ertz (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.