Xbox Live Audience in United States

Xbox Live logo

Xbox Live has an estimated audience of 2,180,293 people in United States. 24.5% are female, 75.5% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Monogram, Product design, Grinch.

The average Xbox Live fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Monogram, with strongest over-indexing on Elsword (36.11× the country average). Demographically, the Xbox Live audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Xbox Live fans

Demographic split for Xbox Live audience in United States
MetricValue
Female24.5%
Male75.5%
Average age29.0
Estimated audience size2,180,293

Audience persona

The typical Xbox Live fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Xbox Live in United States
RegionReachAffinity
California201,5190.84×
Texas189,4411.01×
Florida121,3380.82×
New York86,8330.71×
Ohio77,1861.15×
Illinois73,2911.01×
Pennsylvania72,2570.98×
North Carolina67,2221.02×
Georgia65,6030.98×
Michigan62,6241.1×
Arizona49,9681.12×
Virginia49,6140.93×
Washington48,7041.11×
Tennessee48,1181.1×
Indiana48,0021.21×
Missouri40,1491.14×
New Jersey39,6150.71×
Kentucky36,3631.33×
Wisconsin33,8801.03×
Alabama31,8831.05×
South Carolina31,6500.96×
Oklahoma31,4811.3×
Colorado31,2310.91×
Massachusetts30,9030.72×
Maryland30,6690.82×
Minnesota30,2700.97×
Louisiana27,0960.96×
Oregon24,4960.98×
Utah22,1251.13×
Kansas21,6381.26×
Arkansas20,6021.15×
Iowa20,5701.15×
Nevada17,8350.85×
Connecticut17,8330.82×
Mississippi16,6870.93×
West Virginia15,3031.51×
Idaho12,4741.14×
Nebraska11,7881.08×
New Mexico10,3870.95×
Maine8,0751.03×
New Hampshire7,7440.9×
South Dakota6,5971.31×
Hawaii6,4860.69×
Montana6,2451.03×
Delaware5,3960.9×
Rhode Island5,3490.77×
North Dakota5,1331.15×
Alaska4,9021.05×
Washington, District of Columbia3,2970.5×
Wyoming3,1580.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xbox Live audience
BrandAffinityCategory
Elsword36.11×Games
Combat sport2.84×Sports
Monogram6.73×Home & Garden
Product design3.15×Business & Career
Grinch6.02×Movies & TV
Dog breed1.64×Pets & Animals
Zach Ertz10.03×Sports
Vocal harmony5.51×Music & Radio
Home construction1.63×Home & Garden
Home staging5.74×Home & Garden
Electrolyte4.59×Health
Gordita9.95×Food & Beverages
Captain America (1990 film)3.92×Movies & TV
Personalised Gifts3.69×Home & Garden
Voter registration4.02×Politics & Society
Goop4.2×Internet & Social Media
Wok5.1×Food & Beverages
Harmony Korine8.46×Movies & TV
Figure painting (hobby)4.14×Arts & Culture
Chili con carne5.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xbox Live audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.58
Early Adopter MentalityPOWER2.07
Risk AppetiteTHRILL1.65
Family OrientationCONSERVATISM1.43
Luxury OrientationPREMIUM1.4
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Xbox Live
CountryShare
United States34.6%
Brazil11.7%
United Kingdom9.5%

See Xbox Live audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Xbox Live have in United States?

Xbox Live has an estimated audience of 2,180,293 people in United States, concentrated in California and Texas.

What is the gender split and age of Xbox Live fans?

24.5% of Xbox Live fans are female, 75.5% are male, with an average age of 29.0 years.

Which brands do Xbox Live fans like most?

Xbox Live fans show strongest brand affinity for Elsword (36.11×), Combat sport (2.84×), and Monogram (6.73×) over the country average.

Where do Xbox Live fans live in United States?

Xbox Live fans in United States are most concentrated in California (reach 201,519), Texas (reach 189,441), and Florida (reach 121,338). These three regions account for the largest share of the active audience.

What other brands do Xbox Live fans also like?

Beyond Xbox Live itself, the audience over-indexes on Combat sport (2.84×), Monogram (6.73×), Product design (3.15×), and Grinch (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.