Rascasse Audience Intelligence

Xbox Live Target Market in United States

A data profile of the people who buy, follow and care about Xbox Live in United States — modelled from more than twelve digital signal sources. Xbox Live has an estimated audience of 2,158,750 people in United States.

#6among Console in United States#1373among Brand in United States#277in Games

The average Xbox Live fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Mobile game, Twitch, with strongest over-indexing on Disneyland Paris (20.3× the country average).

Demographically, the Xbox Live audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xbox Live fan in United States is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Disneyland Paris.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xbox Live profile in United States.

Audience size
2.2M
in United States
Gender
24.5%♀
75.5% male
Age
29.0
average years
Country rank
#13420
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xbox Live

24.5% are female, 75.5% are male, average age 29.0.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Xbox Live audience in United States
MetricValue
Female24.5%
Male75.5%
Average age29.0
Estimated audience size2,158,750
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Xbox Live audience in United States
Age bracketShare%
16-1948%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Xbox Live audience comes from United States.

Worldwide audience distribution share by country for Xbox Live
CountryShare
United States31.6%
Brazil10.5%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xbox Live audience in United States is strongest.

Fig. 05

Top regions by affinity

Xbox Live customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.53×
02Kentucky~40K1.31×
03Oklahoma~30K1.27×
04South Dakota~6K1.27×
05Kansas~20K1.24×
06North Dakota~5K1.22×
07Idaho~10K1.21×
08Iowa~20K1.18×
09Indiana~50K1.17×
10Arkansas~20K1.16×
11Ohio~80K1.13×
12Utah~20K1.13×
13Missouri~40K1.12×
14Alaska~5K1.10×
15Nebraska~10K1.09×
16Tennessee~50K1.08×
17Washington~50K1.08×
18Michigan~60K1.07×
19Arizona~50K1.07×
20Montana~6K1.06×
21Alabama~30K1.05×
22Maine~8K1.04×
23Wyoming~3K1.03×
24Wisconsin~30K1.01×
25New Mexico~10K1.00×
26Oregon~20K0.99×
27North Carolina~60K0.98×
28Louisiana~30K0.98×
29Texas~200K0.96×
30Mississippi~20K0.96×
31New Hampshire~8K0.96×
32Pennsylvania~70K0.95×
33South Carolina~30K0.95×
34Minnesota~30K0.95×
35Illinois~70K0.94×
36Georgia~60K0.94×
37Delaware~5K0.91×
38Virginia~50K0.89×
39Colorado~30K0.89×
40Nevada~20K0.86×
41Rhode Island~6K0.85×
42Connecticut~20K0.82×
43Maryland~30K0.81×
44California~200K0.80×
45Florida~100K0.79×
46Hawaii~7K0.75×
47Massachusetts~30K0.70×
48New York~80K0.69×
49New Jersey~40K0.69×
50Washington, District of Columbia~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Xbox Live, United States
0.57×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xbox Live audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xbox Live audience
#·InterestCategoryAffinity×
01Disneyland ParisTravel & Leisure20.30×
02Xbox Game PassGames19.50×
03BodrumTravel & Leisure14.19×
04PlayStation StoreGames14.15×
05Counter-Strike: Global OffensiveGames8.48×
06TokyoTravel & Leisure8.10×
07Massively multiplayer online gamesGames7.71×
08League of LegendsGames7.30×
09Electronic sportsSports6.86×
10DancehallsMusic & Radio6.55×
11Mobile gameGames6.19×
12TwitchGames5.76×
13Action role-playing gameGames5.75×
14Watercolor paintingArts & Culture5.36×
15Action-adventure gameGames5.29×
16Anime and manga fandomLiterature4.98×
17SteamGames4.88×
18GameStopGames4.76×
19SupermanMovies & TV2.59×
20FIFA World CupSports2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xbox Live audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xbox Live audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.32×
Family OrientationCONSERVATISM1.77×
Social Media UsageJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xbox Live audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.46×
CreativityOPEN0.68×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xbox Live's target market in United States?

Xbox Live's target market in United States covers an estimated 2,158,750 people, concentrated in California and Texas.

02

What is the gender split and age of Xbox Live customers?

24.5% of the Xbox Live audience are female, 75.5% are male, with an average age of 29.0 years.

03

Which brands do Xbox Live fans like most?

Xbox Live fans show strongest brand affinity for Disneyland Paris (20.3×), Mobile game (6.19×), and Twitch (5.76×) over the country average.

04

Where do Xbox Live fans live in United States?

Xbox Live fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Xbox Live fans also like?

Beyond Xbox Live itself, the audience over-indexes on Mobile game (6.19×), Twitch (5.76×), Xbox Game Pass (19.5×), and Massively multiplayer online games (7.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Xbox Live audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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