PlayStation Audience in United States

PlayStation has an estimated audience of 12,612,525 people in United States. 26.2% are female, 73.8% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average PlayStation fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the PlayStation audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of PlayStation fans

Demographic split for PlayStation audience in United States
MetricValue
Female26.2%
Male73.8%
Average age30.9
Estimated audience size12,612,525

Audience persona

The typical PlayStation fan in United States is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for PlayStation in United States
RegionReachAffinity
California1,444,2661.04×
Texas1,337,6011.23×
Florida925,3041.08×
New York717,9091.02×
Georgia479,2231.23×
Illinois450,0541.07×
North Carolina432,4131.14×
Ohio430,6581.11×
Pennsylvania426,6961×
Michigan350,7511.06×
Virginia299,9820.98×
Tennessee292,5681.16×
New Jersey284,4980.89×
Arizona266,8531.04×
Indiana259,4921.13×
Washington221,2170.87×
Alabama219,0751.24×
Missouri216,1511.06×
Louisiana210,5271.29×
South Carolina210,0241.11×
Massachusetts203,0180.82×
Maryland199,8350.92×
Colorado192,8240.97×
Kentucky190,6331.21×
Oklahoma177,6471.27×
Wisconsin172,9540.91×
Minnesota151,7860.84×
Nevada139,3501.14×
Oregon135,2300.94×
Mississippi131,7511.27×
Arkansas130,6281.26×
Utah122,3591.08×
Connecticut117,9520.93×
Kansas109,3851.1×
Iowa107,8861.04×
New Mexico70,4731.11×
West Virginia68,7061.17×
Nebraska66,2391.05×
Idaho57,5680.91×
New Hampshire37,6200.76×
Maine37,3520.83×
Rhode Island33,9690.85×
Hawaii31,6600.58×
Delaware27,2920.78×
Montana27,1160.77×
Washington, District of Columbia25,3520.67×
South Dakota24,2200.83×
North Dakota23,0320.89×
Alaska22,4530.83×
Wyoming16,6030.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage26×Cars & Mobility
Income tax13.19×Business & Career
Houston Astros7.81×Sports
Call of Duty7×Games
Charles, Prince of Wales18.87×Politics & Society
Gaming computer5.52×Technology & Electronics
Final Fantasy8.08×Games
Honda HR-V17.33×Cars & Mobility
Mobile game3.03×Games
SimCity17.02×Games
GameStop3.74×Games
Grand Theft Auto V7.94×Games
Los Angeles Dodgers4.55×Sports
Superman1.67×Movies & TV
League of Legends4.94×Games
The Legend of Zelda6×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation audience
TraitClusterScore
Early Adopter MentalityPOWER1.67
LGBTQ+ IdentityOPEN1.56
ExtroversionTHRILL1.1
Social Media UsageJOY1.08
Luxury OrientationPREMIUM0.96
Sports ActivityPOWER0.93

Worldwide distribution

Worldwide audience distribution share by country for PlayStation
CountryShare
United States20.0%
Brazil8.3%
Italy4.5%

See PlayStation audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does PlayStation have in United States?

PlayStation has an estimated audience of 12,612,525 people in United States, concentrated in California and Texas.

What is the gender split and age of PlayStation fans?

26.2% of PlayStation fans are female, 73.8% are male, with an average age of 30.9 years.

Which brands do PlayStation fans like most?

PlayStation fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do PlayStation fans live in United States?

PlayStation fans in United States are most concentrated in California (reach 1,444,266), Texas (reach 1,337,601), and Florida (reach 925,304). These three regions account for the largest share of the active audience.

What other brands do PlayStation fans also like?

Beyond PlayStation itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.