PlayStation Audience in United States

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PlayStation has an estimated audience of 12,612,525 people in United States. 26.2% are female, 73.8% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Combat sport, Nebraska Cornhuskers, Home construction, Personalised Gifts.

The average PlayStation fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Combat sport, Nebraska Cornhuskers, with strongest over-indexing on Elsword (26× the country average). Demographically, the PlayStation audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of PlayStation fans

Demographic split for PlayStation audience in United States
MetricValue
Female26.2%
Male73.8%
Average age30.9
Estimated audience size12,612,525

Audience persona

The typical PlayStation fan in United States is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for PlayStation in United States
RegionReachAffinity
California1,444,2661.04×
Texas1,337,6011.23×
Florida925,3041.08×
New York717,9091.02×
Georgia479,2231.23×
Illinois450,0541.07×
North Carolina432,4131.14×
Ohio430,6581.11×
Pennsylvania426,6961×
Michigan350,7511.06×
Virginia299,9820.98×
Tennessee292,5681.16×
New Jersey284,4980.89×
Arizona266,8531.04×
Indiana259,4921.13×
Washington221,2170.87×
Alabama219,0751.24×
Missouri216,1511.06×
Louisiana210,5271.29×
South Carolina210,0241.11×
Massachusetts203,0180.82×
Maryland199,8350.92×
Colorado192,8240.97×
Kentucky190,6331.21×
Oklahoma177,6471.27×
Wisconsin172,9540.91×
Minnesota151,7860.84×
Nevada139,3501.14×
Oregon135,2300.94×
Mississippi131,7511.27×
Arkansas130,6281.26×
Utah122,3591.08×
Connecticut117,9520.93×
Kansas109,3851.1×
Iowa107,8861.04×
New Mexico70,4731.11×
West Virginia68,7061.17×
Nebraska66,2391.05×
Idaho57,5680.91×
New Hampshire37,6200.76×
Maine37,3520.83×
Rhode Island33,9690.85×
Hawaii31,6600.58×
Delaware27,2920.78×
Montana27,1160.77×
Washington, District of Columbia25,3520.67×
South Dakota24,2200.83×
North Dakota23,0320.89×
Alaska22,4530.83×
Wyoming16,6030.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation audience
BrandAffinityCategory
Elsword26×Games
Combat sport2.18×Sports
Nebraska Cornhuskers11×Sports
Home construction1.64×Home & Garden
Personalised Gifts3.29×Home & Garden
Joe Haden16.92×Sports
Grammarly2.88×Business & Career
JDSU1.81×Business & Career
Corona (band)3.15×Music & Radio
Wikia1.86×Internet & Social Media
Chili con carne4.36×Food & Beverages
Noodle (Gorillaz)1.93×Music & Radio
Hog Hunting1.76×Sports
Glossier2.59×Beauty & Wellness
Graham Greene2.92×Literature
Consequence (rapper)3.07×Music & Radio
Captain America (1990 film)2.11×Movies & TV
Winemaking2.11×Food & Beverages
Atkins diet2.38×Health
nbc chicago2.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation audience
TraitClusterScore
Early Adopter MentalityPOWER1.67
LGBTQ+ IdentityOPEN1.56
ExtroversionTHRILL1.1
Social Media UsageJOY1.08
Luxury OrientationPREMIUM0.96
Sports ActivityPOWER0.93

Worldwide distribution

Worldwide audience distribution share by country for PlayStation
CountryShare
United States20.0%
Brazil8.3%
Italy4.5%

See PlayStation audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does PlayStation have in United States?

PlayStation has an estimated audience of 12,612,525 people in United States, concentrated in California and Texas.

What is the gender split and age of PlayStation fans?

26.2% of PlayStation fans are female, 73.8% are male, with an average age of 30.9 years.

Which brands do PlayStation fans like most?

PlayStation fans show strongest brand affinity for Elsword (26×), Combat sport (2.18×), and Nebraska Cornhuskers (11×) over the country average.

Where do PlayStation fans live in United States?

PlayStation fans in United States are most concentrated in California (reach 1,444,266), Texas (reach 1,337,601), and Florida (reach 925,304). These three regions account for the largest share of the active audience.

What other brands do PlayStation fans also like?

Beyond PlayStation itself, the audience over-indexes on Combat sport (2.18×), Nebraska Cornhuskers (11×), Home construction (1.64×), and Personalised Gifts (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.