Rascasse Audience Intelligence

Xbox One Target Market in United States

A data profile of the people who buy, follow and care about Xbox One in United States — modelled from more than twelve digital signal sources. Xbox One has an estimated audience of 2,574,820 people in United States.

#5among Console in United States#1175among Brand in United States#239in Games

The average Xbox One fan in United States is 31.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mobile game, Massively multiplayer online games, Superman, with strongest over-indexing on Mobile game (5.09× the country average).

Demographically, the Xbox One audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xbox One fan in United States is more male, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xbox One profile in United States.

Audience size
2.6M
in United States
Gender
27.9%♀
72.1% male
Age
31.0
average years
Country rank
#11654
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xbox One

27.9% are female, 72.1% are male, average age 31.0.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Xbox One audience in United States
MetricValue
Female27.9%
Male72.1%
Average age31.0
Estimated audience size2,574,820
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Xbox One audience in United States
Age bracketShare%
16-1940%
20-2926%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Xbox One audience comes from United States.

Worldwide audience distribution share by country for Xbox One
CountryShare
United States32.0%
Brazil10.1%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xbox One audience in United States is strongest.

Fig. 05

Top regions by affinity

Xbox One customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.47×
02Oklahoma~40K1.45×
03Kentucky~50K1.44×
04Arkansas~30K1.39×
05Alabama~50K1.36×
06Mississippi~30K1.27×
07Indiana~60K1.25×
08Missouri~50K1.23×
09Tennessee~60K1.21×
10Kansas~20K1.18×
11Arizona~60K1.16×
12Louisiana~40K1.16×
13Ohio~90K1.15×
14Idaho~10K1.12×
15New Mexico~10K1.11×
16Iowa~20K1.10×
17North Dakota~6K1.09×
18Michigan~70K1.07×
19Texas~200K1.06×
20South Carolina~40K1.06×
21South Dakota~6K1.06×
22Georgia~80K1.03×
23North Carolina~80K1.03×
24Nebraska~10K1.00×
25Alaska~6K1.00×
26Washington~50K0.99×
27Oregon~30K0.98×
28Montana~7K0.98×
29Wyoming~4K0.97×
30Pennsylvania~80K0.94×
31Wisconsin~40K0.94×
32Utah~20K0.94×
33Illinois~80K0.92×
34Nevada~20K0.90×
35Maine~8K0.88×
36Colorado~30K0.86×
37Virginia~50K0.85×
38Maryland~40K0.85×
39Delaware~6K0.84×
40Florida~100K0.83×
41Minnesota~30K0.83×
42Connecticut~20K0.81×
43California~200K0.79×
44New Hampshire~8K0.79×
45Rhode Island~6K0.79×
46New York~100K0.70×
47New Jersey~50K0.70×
48Massachusetts~30K0.68×
49Hawaii~6K0.58×
50Washington, District of Columbia~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Xbox One, United States
0.55×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xbox One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xbox One audience
#·InterestCategoryAffinity×
01Massively multiplayer online gamesGames6.85×
02NvidiaTechnology & Electronics5.17×
03Mobile gameGames5.09×
04Assassin's CreedGames4.87×
05Action role-playing gameGames4.21×
06NintendoGames4.11×
07XboxGames4.10×
08Anime and manga fandomLiterature4.01×
09PokémonGames3.89×
10Call of DutyGames3.82×
11Action-adventure gameGames3.51×
12Gaming computerTechnology & Electronics3.44×
13Adventure gameGames3.12×
14Game consolesTechnology & Electronics3.11×
15Role-playing gamesGames2.98×
16GameStopGames2.87×
17Online gamesGames2.46×
18ComicsLiterature2.16×
19SupermanMovies & TV2.10×
20Android (operating system)Technology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xbox One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xbox One audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.66×
PatriotismCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xbox One audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
SustainabilityBALANCE0.66×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xbox One's target market in United States?

Xbox One's target market in United States covers an estimated 2,574,820 people, concentrated in Texas and California.

02

What is the gender split and age of Xbox One customers?

27.9% of the Xbox One audience are female, 72.1% are male, with an average age of 31.0 years.

03

Which brands do Xbox One fans like most?

Xbox One fans show strongest brand affinity for Mobile game (5.09×), Massively multiplayer online games (6.85×), and Superman (2.1×) over the country average.

04

Where do Xbox One fans live in United States?

Xbox One fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Xbox One fans also like?

Beyond Xbox One itself, the audience over-indexes on Massively multiplayer online games (6.85×), Superman (2.1×), Pokémon (3.89×), and Anime and manga fandom (4.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Xbox One audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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