Xbox One Audience in United States

Xbox One logo

Xbox One has an estimated audience of 2,576,971 people in United States. 27.9% are female, 72.1% are male, average age 31.0. Top regions: Texas, California, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Wok, Combat sport.

The average Xbox One fan in United States is 31.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (14.42× the country average). Demographically, the Xbox One audience skews more male with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Xbox One fans

Demographic split for Xbox One audience in United States
MetricValue
Female27.9%
Male72.1%
Average age31.0
Estimated audience size2,576,971

Audience persona

The typical Xbox One fan in United States is more male, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Xbox One in United States
RegionReachAffinity
Texas243,6051.1×
California230,5880.81×
Florida148,4330.85×
New York102,3490.71×
Ohio94,7531.19×
Pennsylvania83,8140.97×
Georgia83,7181.05×
North Carolina82,6261.07×
Illinois82,0130.96×
Michigan74,4761.11×
Arizona64,4021.22×
Tennessee62,6451.21×
Indiana60,6001.29×
Virginia53,7280.86×
Washington52,5731.02×
Missouri52,2151.26×
Alabama51,1551.42×
Kentucky47,5441.47×
New Jersey47,0720.72×
Oklahoma42,8701.5×
South Carolina42,1481.09×
Maryland38,1430.86×
Louisiana38,1041.15×
Wisconsin37,0200.95×
Colorado35,6360.88×
Massachusetts34,6370.68×
Minnesota31,1550.84×
Arkansas29,5781.39×
Oregon28,6110.97×
Mississippi26,1231.23×
Kansas24,6501.21×
Iowa23,4021.1×
Nevada22,2900.89×
Utah22,2070.96×
Connecticut20,5160.79×
West Virginia17,0561.42×
Idaho14,3611.11×
New Mexico13,7651.07×
Nebraska12,9271×
Maine7,8160.85×
New Hampshire7,6500.75×
Montana6,7110.94×
Rhode Island6,0930.74×
Hawaii6,0470.55×
South Dakota5,9351×
Delaware5,5910.79×
North Dakota5,1930.98×
Alaska5,1860.94×
Washington, District of Columbia3,9670.51×
Wyoming3,4970.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xbox One audience
BrandAffinityCategory
Grinch14.42×Movies & TV
Vocal harmony12.62×Music & Radio
Goop10.39×Internet & Social Media
Wok10.45×Food & Beverages
Combat sport2.5×Sports
Governor of Michigan10.81×Politics & Society
Google Home8.84×Technology & Electronics
No Escape (1994 film)14.84×Movies & TV
Historic site5.32×Arts & Culture
Hibachi9.54×Food & Beverages
La Jolla10.79×Travel & Leisure
Gift registry13.82×Kids & Family
Hipster10.16×Politics & Society
Grace Slick8.77×Music & Radio
Home staging5.03×Home & Garden
Mathcore7.13×Music & Radio
Eutheria20.16×Pets & Animals
TV Fanatic9.41×Movies & TV
Vickie Guerrero13.18×Business & Career
El Paso County, Colorado10.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xbox One audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.35
Social Media UsageJOY1.25
Family OrientationCONSERVATISM1.04
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Xbox One
CountryShare
United States32.0%
Brazil10.4%
Germany7.8%

See Xbox One audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Xbox One have in United States?

Xbox One has an estimated audience of 2,576,971 people in United States, concentrated in Texas and California.

What is the gender split and age of Xbox One fans?

27.9% of Xbox One fans are female, 72.1% are male, with an average age of 31.0 years.

Which brands do Xbox One fans like most?

Xbox One fans show strongest brand affinity for Grinch (14.42×), Vocal harmony (12.62×), and Goop (10.39×) over the country average.

Where do Xbox One fans live in United States?

Xbox One fans in United States are most concentrated in Texas (reach 243,605), California (reach 230,588), and Florida (reach 148,433). These three regions account for the largest share of the active audience.

What other brands do Xbox One fans also like?

Beyond Xbox One itself, the audience over-indexes on Vocal harmony (12.62×), Goop (10.39×), Wok (10.45×), and Combat sport (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.