Rascasse Audience Intelligence

Tokyo Audience in United States

A data profile of the people who buy, follow and care about Tokyo in United States — modelled from more than twelve digital signal sources. Tokyo has an estimated audience of 9,421,483 people in United States.

#61among City in United States#237among POI in United States#334in Travel & Leisure

The average Tokyo fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Otaku, Hunter × Hunter, Anime convention, with strongest over-indexing on Otaku (8.33× the country average).

Demographically, the Tokyo audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tokyo fan in United States is balanced, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Otaku.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tokyo profile in United States.

Audience size
9.4M
in United States
Gender
52.7%♀
47.3% male
Age
33.8
average years
Country rank
#3797
POI in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tokyo fans

52.7% are female, 47.3% are male, average age 33.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Tokyo audience in United States
MetricValue
Female52.7%
Male47.3%
Average age33.8
Estimated audience size9,421,483
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Tokyo audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Tokyo audience comes from United States.

Worldwide audience distribution share by country for Tokyo
CountryShare
Japan31.1%
China17.4%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tokyo audience in United States is strongest.

Fig. 05

Top regions by affinity

Tokyo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K3.50×
02South Dakota~40K1.88×
03New Mexico~80K1.70×
04California~1.5M1.67×
05Washington~300K1.54×
06New York~600K1.23×
07Washington, District of Columbia~30K1.22×
08Georgia~300K1.19×
09Alaska~20K1.19×
10Texas~900K1.16×
11West Virginia~50K1.10×
12Nevada~100K1.09×
13Oregon~100K1.06×
14Louisiana~100K1.04×
15Virginia~200K1.03×
16Massachusetts~200K1.03×
17Colorado~200K1.01×
18Arizona~200K1.00×
19South Carolina~100K1.00×
20Alabama~100K0.98×
21Illinois~300K0.97×
22North Carolina~300K0.97×
23Kansas~70K0.97×
24Florida~600K0.96×
25Idaho~50K0.96×
26Utah~80K0.94×
27Indiana~200K0.93×
28Maryland~200K0.93×
29New Jersey~200K0.91×
30Oklahoma~90K0.90×
31Mississippi~70K0.90×
32Tennessee~200K0.84×
33Minnesota~100K0.84×
34Pennsylvania~300K0.83×
35Connecticut~80K0.81×
36Nebraska~40K0.79×
37Kentucky~90K0.78×
38Delaware~20K0.78×
39Missouri~100K0.77×
40Arkansas~60K0.77×
41Ohio~200K0.75×
42Michigan~200K0.74×
43Iowa~60K0.74×
44Wisconsin~100K0.72×
45Montana~20K0.72×
46North Dakota~10K0.69×
47Rhode Island~20K0.68×
48New Hampshire~20K0.64×
49Maine~20K0.63×
50Vermont~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Tokyo, United States
0.62×1.00×3.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tokyo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tokyo audience
#·InterestCategoryAffinity×
01Bleach (anime)Movies & TV20.89×
02Neon Genesis EvangelionMovies & TV18.16×
03Gohan (Dragon Ball)Literature17.72×
04Fairy TailLiterature15.55×
05Sailor Moon (character)Movies & TV15.09×
06Death NoteLiterature15.00×
07Shōjo mangaLiterature14.71×
08InuyashaLiterature13.59×
09Hunter × HunterLiterature13.46×
10Naruto UzumakiLiterature11.70×
11My Hero AcademiaLiterature10.41×
12Shōnen mangaLiterature8.66×
13OtakuLiterature8.33×
14Dragon Ball ZMovies & TV7.41×
15Pokémon (video game series)Games7.24×
16Anime conventionLiterature6.82×
17CrunchyrollGames6.60×
18Anime and manga fandomLiterature5.35×
19SupermanMovies & TV3.08×
20TikTokInternet & Social Media2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tokyo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tokyo audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.89×
Luxury OrientationPREMIUM1.61×
Design AffinityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tokyo audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.88×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tokyo have in United States?

Tokyo has an estimated audience of 9,421,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tokyo fans?

52.7% of Tokyo fans are female, 47.3% are male, with an average age of 33.8 years.

03

Which brands do Tokyo fans like most?

Tokyo fans show strongest brand affinity for Otaku (8.33×), Hunter × Hunter (13.46×), and Anime convention (6.82×) over the country average.

04

Where do Tokyo fans live in United States?

Tokyo fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tokyo fans also like?

Beyond Tokyo itself, the audience over-indexes on Hunter × Hunter (13.46×), Anime convention (6.82×), Superman (3.08×), and Shōjo manga (14.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Tokyo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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