Tokyo Audience in United States

Tokyo logo

Tokyo has an estimated audience of 9,421,483 people in United States. 52.7% are female, 47.3% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Otaku, Superman, Hunter × Hunter, Anime convention, Shōjo manga.

The average Tokyo fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Otaku, Superman, Hunter × Hunter, with strongest over-indexing on Otaku (8.33× the country average). Demographically, the Tokyo audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tokyo fans

Demographic split for Tokyo audience in United States
MetricValue
Female52.7%
Male47.3%
Average age33.8
Estimated audience size9,421,483

Audience persona

The typical Tokyo fan in United States is balanced, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Otaku.

Top regions in United States

Top regions ranked by reach for Tokyo in United States
RegionReachAffinity
California1,992,9421.92×
Texas943,3471.16×
New York732,6371.39×
Florida646,9791.01×
Georgia358,3181.23×
Washington325,8781.72×
Illinois322,4591.03×
North Carolina274,4190.97×
Pennsylvania261,4170.82×
Virginia237,4431.03×
New Jersey225,3690.94×
Ohio213,8530.74×
Massachusetts204,2651.1×
Arizona203,9261.06×
Michigan184,9690.75×
Colorado162,9831.1×
Maryland161,6521×
Tennessee160,4490.85×
Hawaii158,1353.9×
Indiana153,0040.89×
South Carolina128,5420.91×
Alabama126,3150.96×
Oregon120,2791.11×
Louisiana116,0240.95×
Minnesota115,7910.86×
Missouri111,5160.73×
Nevada104,6251.15×
Wisconsin100,9600.71×
Oklahoma90,0150.86×
Kentucky83,8150.71×
Connecticut78,3970.83×
Utah77,4730.92×
New Mexico67,6921.43×
Mississippi62,0410.8×
Kansas59,6080.8×
Arkansas57,1370.74×
Iowa54,0440.7×
West Virginia45,0721.03×
Washington, District of Columbia37,0651.31×
Idaho35,7560.76×
Nebraska33,9690.72×
South Dakota32,8081.51×
Alaska22,8981.14×
New Hampshire22,2540.6×
Maine20,3360.6×
Rhode Island18,8540.63×
Delaware17,8330.69×
Montana16,3370.63×
North Dakota10,7620.56×
Vermont8,4840.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tokyo audience
BrandAffinityCategory
Otaku8.33×Literature
Superman3.08×Movies & TV
Hunter × Hunter13.46×Literature
Anime convention6.82×Literature
Shōjo manga14.71×Literature
Fairy Tail15.55×Literature
Bleach (anime)20.89×Movies & TV
Pokémon (video game series)7.24×Games
My Hero Academia10.41×Literature
Gohan (Dragon Ball)17.72×Literature
Shōnen manga8.66×Literature
Anime and manga fandom5.35×Literature
Inuyasha13.59×Literature
Naruto Uzumaki11.7×Literature
TikTok2.6×Internet & Social Media
Neon Genesis Evangelion18.16×Movies & TV
Yahoo!奇摩名人娛樂3.48×Internet & Social Media
Dragon Ball Z7.41×Movies & TV
Sailor Moon (character)15.09×Movies & TV
Death Note15×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tokyo audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER1.5
SustainabilityBALANCE1.36
Urban LifestyleOPEN1.35
Luxury OrientationPREMIUM1.34
Social Media UsageJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Tokyo
CountryShare
Japan31.1%
China17.4%
United States8.1%

See Tokyo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tokyo have in United States?

Tokyo has an estimated audience of 9,421,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Tokyo fans?

52.7% of Tokyo fans are female, 47.3% are male, with an average age of 33.8 years.

Which brands do Tokyo fans like most?

Tokyo fans show strongest brand affinity for Otaku (8.33×), Superman (3.08×), and Hunter × Hunter (13.46×) over the country average.

Where do Tokyo fans live in United States?

Tokyo fans in United States are most concentrated in California (reach 1,992,942), Texas (reach 943,347), and New York (reach 732,637). These three regions account for the largest share of the active audience.

What other brands do Tokyo fans also like?

Beyond Tokyo itself, the audience over-indexes on Superman (3.08×), Hunter × Hunter (13.46×), Anime convention (6.82×), and Shōjo manga (14.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.