Rascasse Audience Intelligence

Sailor Moon (character) Audience in United States

A data profile of the people who buy, follow and care about Sailor Moon (character) in United States — modelled from more than twelve digital signal sources. Sailor Moon (character) has an estimated audience of 2,637,392 people in United States.

#176among TV series in United States#579among Movie / TV Show / Series in United States#1617in Movies & TV

The average Sailor Moon (character) fan in United States is 23.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, International education, Disneyland Paris, with strongest over-indexing on Pokémon (19.93× the country average).

Demographically, the Sailor Moon (character) audience skews more female with an average age of 23.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sailor Moon (character) fan in United States is more female, around 23.9 years old, with strong Community Orientation tendencies and a notable affinity for Pokémon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sailor Moon (character) profile in United States.

Audience size
2.6M
in United States
Gender
55.9%♀
44.1% male
Age
23.9
average years
Country rank
#11443
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sailor Moon (character) viewers

55.9% are female, 44.1% are male, average age 23.9.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Sailor Moon (character) audience in United States
MetricValue
Female55.9%
Male44.1%
Average age23.9
Estimated audience size2,637,392
Fig. 03

Age distribution

Ø 23.9
average years
Age distribution of the Sailor Moon (character) audience in United States
Age bracketShare%
16-1970%
20-2917%
30-396%
40-494%
50+2%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Sailor Moon (character) audience comes from United States.

Worldwide audience distribution share by country for Sailor Moon (character)
CountryShare
United States26.7%
Mexico7.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sailor Moon (character) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sailor Moon (character) fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.49×
02Nevada~40K1.42×
03Texas~300K1.38×
04Florida~200K1.29×
05Arizona~70K1.28×
06Hawaii~10K1.28×
07Washington~60K1.20×
08Georgia~100K1.19×
09Oregon~40K1.19×
10Oklahoma~30K1.17×
11Maryland~50K1.12×
12Alaska~6K1.12×
13North Carolina~90K1.11×
14New Mexico~10K1.09×
15Louisiana~40K1.08×
16New York~200K1.07×
17Virginia~70K1.07×
18Kentucky~30K1.06×
19Arkansas~20K1.06×
20Utah~20K1.05×
21Connecticut~30K1.04×
22Michigan~70K1.03×
23Tennessee~50K1.02×
24Illinois~90K1.00×
25Alabama~40K1.00×
26Indiana~50K0.99×
27Colorado~40K0.99×
28New Jersey~60K0.98×
29South Carolina~40K0.97×
30Pennsylvania~80K0.96×
31Mississippi~20K0.94×
32Kansas~20K0.94×
33Idaho~10K0.94×
34Missouri~40K0.93×
35Ohio~70K0.92×
36Delaware~7K0.92×
37West Virginia~10K0.90×
38Rhode Island~7K0.90×
39Massachusetts~40K0.88×
40Nebraska~10K0.88×
41Wisconsin~30K0.85×
42Minnesota~30K0.84×
43Washington, District of Columbia~6K0.81×
44Iowa~20K0.78×
45New Hampshire~8K0.75×
46Maine~7K0.74×
47North Dakota~4K0.74×
48Vermont~3K0.74×
49Montana~5K0.73×
50South Dakota~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Sailor Moon (character), United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sailor Moon (character) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sailor Moon (character) audience
#·InterestCategoryAffinity×
01International educationBusiness & Career54.56×
02One-Punch ManLiterature35.78×
03Mount FujiTravel & Leisure29.59×
04Disneyland ParisTravel & Leisure26.48×
05PokémonGames19.93×
06TokyoTravel & Leisure15.09×
07Dragon BallMovies & TV13.17×
08Scarface (1983 film)Movies & TV12.14×
09Portrait paintingArts & Culture12.14×
10Goth subcultureFashion & Accessoires9.92×
11Anime and manga fandomLiterature9.72×
12Graphic novelLiterature9.12×
13Watercolor paintingArts & Culture9.03×
14Oil paintingArts & Culture8.41×
15DancehallsMusic & Radio6.81×
16Abstract artArts & Culture6.44×
17DC ComicsLiterature6.34×
18Digital artArts & Culture5.85×
19RadioTechnology & Electronics4.15×
20Pizza HutFood & Beverages3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sailor Moon (character) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sailor Moon (character) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.79×
Pet OwnershipJOY2.33×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sailor Moon (character) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Career OrientationPOWER0.75×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sailor Moon (character) have in United States?

Sailor Moon (character) has an estimated audience of 2,637,392 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sailor Moon (character) viewers?

55.9% of Sailor Moon (character) fans are female, 44.1% are male, with an average age of 23.9 years.

03

Which brands do Sailor Moon (character) fans like most?

Sailor Moon (character) fans show strongest brand affinity for Pokémon (19.93×), International education (54.56×), and Disneyland Paris (26.48×) over the country average.

04

Where do Sailor Moon (character) fans live in United States?

Sailor Moon (character) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sailor Moon (character) fans also like?

Beyond Sailor Moon (character) itself, the audience over-indexes on International education (54.56×), Disneyland Paris (26.48×), One-Punch Man (35.78×), and Anime and manga fandom (9.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sailor Moon (character). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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