Goth subculture Audience in United States

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Goth subculture has an estimated audience of 7,850,163 people in United States. 60.4% are female, 39.6% are male, average age 28.4. Top regions: California, Texas, Florida. Top brand affinities: Gothic fashion, Casey, Godzilla, Anime convention, Superman.

The average Goth subculture fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gothic fashion, Casey, Godzilla, with strongest over-indexing on Gothic fashion (21.2× the country average). Demographically, the Goth subculture audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Goth subculture fans

Demographic split for Goth subculture audience in United States
MetricValue
Female60.4%
Male39.6%
Average age28.4
Estimated audience size7,850,163

Audience persona

The typical Goth subculture fan in United States is more female, around 28.4 years old, with strong Mindfulness tendencies and a notable affinity for Gothic fashion.

Top regions in United States

Top regions ranked by reach for Goth subculture in United States
RegionReachAffinity
California947,2621.1×
Texas691,8861.03×
Florida523,2580.98×
New York384,9940.88×
Pennsylvania258,2730.98×
Illinois257,6740.99×
Georgia248,4991.03×
North Carolina241,8311.02×
Ohio235,6520.97×
Virginia199,0381.04×
Michigan182,8420.89×
Washington179,2081.14×
Tennessee166,3401.06×
Arizona147,0550.92×
New Jersey144,2500.72×
Indiana144,0711×
Maryland138,3121.02×
Massachusetts127,4460.82×
Missouri126,8441×
Colorado115,2000.93×
Oregon111,9641.24×
Louisiana111,2361.1×
Kentucky111,1671.13×
Oklahoma104,4321.2×
Wisconsin99,5130.84×
Alabama97,4530.89×
Minnesota95,0420.84×
South Carolina92,1770.78×
Nevada81,0091.07×
Mississippi68,6871.06×
Connecticut68,5220.87×
Utah62,0080.88×
Arkansas58,8410.91×
Kansas57,9870.94×
Iowa56,8260.88×
New Mexico37,3850.95×
West Virginia36,4531×
Nebraska34,3130.87×
Idaho33,6620.86×
New Hampshire30,0360.97×
Maine27,3750.97×
Montana26,4261.21×
Hawaii25,0110.74×
Alaska24,2511.44×
Rhode Island20,9460.84×
South Dakota20,8671.15×
North Dakota20,3171.26×
Wyoming19,6591.69×
Vermont19,0171.38×
Delaware17,3150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goth subculture audience
BrandAffinityCategory
Gothic fashion21.2×Fashion & Accessoires
Casey7.47×Music & Radio
Godzilla6.81×Movies & TV
Anime convention6.82×Literature
Superman2.85×Movies & TV
Spirit Halloween6.46×Kids & Family
Anime and manga fandom6.28×Literature
Alternative fashion26.64×Fashion & Accessoires
Beetlejuice4.7×Movies & TV
Gothic rock10.87×Music & Radio
Pokémon (video game series)6.52×Games
Japanese popular culture7.61×Travel & Leisure
TikTok2.64×Internet & Social Media
Artist3.89×Music & Radio
Download Festival26.68×Music & Radio
Stranger Things3.92×Movies & TV
Food and drink1.7×Food & Beverages
Harry Potter2.62×Movies & TV
Cute (Japanese band)12.89×Music & Radio
Manga3.91×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goth subculture audience
TraitClusterScore
MindfulnessBALANCE1.97
LGBTQ+ IdentityOPEN1.96
ExtroversionTHRILL1.96
TraditionCONSERVATISM1.75
SustainabilityBALANCE1.47
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Goth subculture
CountryShare
United States34.2%
China10.1%
Japan5.8%

See Goth subculture audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Goth subculture have in United States?

Goth subculture has an estimated audience of 7,850,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Goth subculture fans?

60.4% of Goth subculture fans are female, 39.6% are male, with an average age of 28.4 years.

Which brands do Goth subculture fans like most?

Goth subculture fans show strongest brand affinity for Gothic fashion (21.2×), Casey (7.47×), and Godzilla (6.81×) over the country average.

Where do Goth subculture fans live in United States?

Goth subculture fans in United States are most concentrated in California (reach 947,262), Texas (reach 691,886), and Florida (reach 523,258). These three regions account for the largest share of the active audience.

What other brands do Goth subculture fans also like?

Beyond Goth subculture itself, the audience over-indexes on Casey (7.47×), Godzilla (6.81×), Anime convention (6.82×), and Superman (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.