Rascasse Audience Intelligence

Goth subculture Audience in United States

A data profile of the people who buy, follow and care about Goth subculture in United States — modelled from more than twelve digital signal sources. Goth subculture has an estimated audience of 7,850,163 people in United States.

#2764among Topic in United States#236in Fashion & Accessoires

The average Goth subculture fan in United States is 28.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gothic fashion, Casey, Godzilla, with strongest over-indexing on Gothic fashion (21.2× the country average).

Demographically, the Goth subculture audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goth subculture fan in United States is more female, around 28.4 years old, with strong Extroversion tendencies and a notable affinity for Gothic fashion.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goth subculture profile in United States.

Audience size
7.9M
in United States
Gender
60.4%♀
39.6% male
Age
28.4
average years
Country rank
#4510
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goth subculture fans

60.4% are female, 39.6% are male, average age 28.4.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Goth subculture audience in United States
MetricValue
Female60.4%
Male39.6%
Average age28.4
Estimated audience size7,850,163
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Goth subculture audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3913%
40-499%
50+4%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Goth subculture audience comes from United States.

Worldwide audience distribution share by country for Goth subculture
CountryShare
United States34.2%
China10.1%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goth subculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Goth subculture fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.14×
02Alaska~20K1.11×
03North Dakota~20K1.09×
04Vermont~20K1.09×
05Washington~200K1.06×
06Oklahoma~90K1.06×
07South Dakota~20K1.06×
08California~900K1.04×
09Kentucky~100K1.03×
10Montana~20K1.03×
11Arkansas~70K1.02×
12New Mexico~40K1.02×
13Nevada~80K1.01×
14Louisiana~100K1.00×
15Mississippi~60K1.00×
16West Virginia~40K1.00×
17New Hampshire~30K1.00×
18Maine~30K1.00×
19Rhode Island~30K1.00×
20North Carolina~200K0.99×
21Kansas~60K0.99×
22Georgia~200K0.98×
23Tennessee~200K0.98×
24Indiana~100K0.98×
25Missouri~100K0.98×
26Utah~70K0.98×
27Delaware~20K0.98×
28Maryland~100K0.97×
29Idaho~40K0.97×
30Hawaii~30K0.97×
31Texas~700K0.96×
32Virginia~200K0.96×
33Wisconsin~100K0.96×
34Pennsylvania~300K0.95×
35Arizona~200K0.95×
36Connecticut~70K0.95×
37Nebraska~40K0.95×
38Illinois~200K0.94×
39Ohio~200K0.94×
40Colorado~100K0.94×
41Iowa~60K0.94×
42Washington, District of Columbia~20K0.94×
43Minnesota~100K0.93×
44Alabama~100K0.93×
45Florida~500K0.90×
46Michigan~200K0.90×
47South Carolina~100K0.89×
48Massachusetts~100K0.88×
49New York~400K0.85×
50New Jersey~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Goth subculture, United States
0.81×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goth subculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goth subculture audience
#·InterestCategoryAffinity×
01Alternative fashionFashion & Accessoires26.64×
02Gothic fashionFashion & Accessoires21.20×
03Cute (Japanese band)Music & Radio12.89×
04Gothic rockMusic & Radio10.87×
05Shōjo mangaLiterature9.86×
06Japanese popular cultureTravel & Leisure7.61×
07CaseyMusic & Radio7.47×
08Anime conventionLiterature6.82×
09GodzillaMovies & TV6.81×
10Pokémon (video game series)Games6.52×
11Spirit HalloweenKids & Family6.46×
12Anime and manga fandomLiterature6.28×
13Catherine O'HaraMovies & TV4.82×
14BeetlejuiceMovies & TV4.70×
15Stranger ThingsMovies & TV3.92×
16MangaLiterature3.91×
17ArtistMusic & Radio3.89×
18SupermanMovies & TV2.85×
19TikTokInternet & Social Media2.64×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goth subculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goth subculture audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.72×
MindfulnessBALANCE2.32×
Pet OwnershipJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goth subculture audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Need for SecurityCONSERVATISM0.82×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goth subculture have in United States?

Goth subculture has an estimated audience of 7,850,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Goth subculture fans?

60.4% of Goth subculture fans are female, 39.6% are male, with an average age of 28.4 years.

03

Which brands do Goth subculture fans like most?

Goth subculture fans show strongest brand affinity for Gothic fashion (21.2×), Casey (7.47×), and Godzilla (6.81×) over the country average.

04

Where do Goth subculture fans live in United States?

Goth subculture fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Goth subculture fans also like?

Beyond Goth subculture itself, the audience over-indexes on Casey (7.47×), Godzilla (6.81×), Anime convention (6.82×), and Spirit Halloween (6.46×) compared to the United States average.

Appendix

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More Fashion & Accessoires audiences in United States

See Goth subculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goth subculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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